Hi, I’m Maria Lua Covelli, a marketing professional specializing in digital strategy, influencer marketing, and brand growth. I help brands accelerate sustainable growth through data-driven campaigns, compelling content, and smart audience insights. I’ve collaborated with agencies and global teams across the Americas and beyond, delivering B2B marketing, email campaigns, and social media strategies that resonate with diverse audiences. I’m fluent in English and advanced in Spanish, and I’m always excited to learn and experiment with new channels.…

Maria Lua Nishiwaki Covelli

Hi, I’m Maria Lua Covelli, a marketing professional specializing in digital strategy, influencer marketing, and brand growth. I help brands accelerate sustainable growth through data-driven campaigns, compelling content, and smart audience insights. I’ve collaborated with agencies and global teams across the Americas and beyond, delivering B2B marketing, email campaigns, and social media strategies that resonate with diverse audiences. I’m fluent in English and advanced in Spanish, and I’m always excited to learn and experiment with new channels.…

Available to hire

Hi, I’m Maria Lua Covelli, a marketing professional specializing in digital strategy, influencer marketing, and brand growth. I help brands accelerate sustainable growth through data-driven campaigns, compelling content, and smart audience insights.

I’ve collaborated with agencies and global teams across the Americas and beyond, delivering B2B marketing, email campaigns, and social media strategies that resonate with diverse audiences. I’m fluent in English and advanced in Spanish, and I’m always excited to learn and experiment with new channels.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Marketing Specialist at Grupo Raí - Marketing Agency
January 1, 2022 - December 31, 2024
Marketing for sales • Email Marketing • Marketing B2B
Digital Marketing Strategist at Socializers Marketing Agency
January 1, 2023 - December 31, 2024
Developing data-driven and scalable marketing initiatives that strengthen brand positioning and drive sustainable growth.
Marketing Specialist at GEP Worldwide - Technology Company
January 1, 2022 - December 31, 2023
Marketing for sales • Email Marketing • Marketing B2B LATAM
Marketing Specialist at Socializers Marketing Agency
January 1, 2023 - December 31, 2023
Contributed as Digital Marketing Strategist developing data-driven and scalable marketing initiatives that strengthen brand position and drive sustainable growth.
Marketing Specialist at GEP Worldwide - Technology Company
January 1, 2024 - December 31, 2024
Marketing for sales; Email Marketing; Marketing B2B LATAM; Customer Success

Education

Associate Degree - Marketing at Fundação Getúlio Vargas
January 11, 2030 - January 1, 2019
Associate Degree at Fundação Getúlio Vargas
January 1, 2019 - January 1, 2019

Qualifications

Online course - The Internet and the Business
January 11, 2030 - January 1, 2020
Tourism Marketing volunteers - Costa Rica
January 1, 2022 - December 31, 2022
Tourism Marketing volunteers - Hawaii
January 1, 2025 - December 31, 2025
Becoming a Social Media Expert
January 11, 2030 - January 1, 2025
Digital Marketing Specialization and Brand Storytelling
January 11, 2030 - January 1, 2026
The Internet and the Business online course
January 1, 2020 - January 1, 2020
Tourism Marketing volunteers in Costa Rica
January 1, 2022 - January 1, 2022
Tourism Marketing volunteers in Hawaii
January 1, 2025 - January 1, 2025
Becoming a Social Media Expert course
January 1, 2025 - January 1, 2025
Digital Marketing Specialization and Brand Storytelling course
January 1, 2026 - January 1, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Education
    paper My Portfolio
    I’m a Digital Marketing Strategist with a degree in Marketing from FGV and over 4 years of experience in digital marketing for companies and personal brands. Throughout my career, I’ve worked with content strategy, influencer marketing, strategic positioning, rebranding, organic growth, and authority building, collaborating with both growing businesses and well-established brands across different industries. I also bring strong domain expertise in the tourism and travel industry, having worked closely with travel-related brands, personal brands, and international experiences. This background allows me to develop marketing strategies that are deeply aligned with consumer behavior, storytelling, and decision-making processes specific to the tourism market. Rather than applying generic formulas, my work is grounded in a strategic and analytical approach. I assess each business individually — its audience, market dynamics, and objectives — to design tailored, data-driven strategies focused on sustainable growth and measurable results. By combining strategic thinking with hands-on experience, I help transform digital presence into strong brand positioning, consistent audience growth, and real business opportunities.…