Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m a Creative Director and Brand Strategist with over eight years of experience shaping visual identities for technology, lifestyle, and retail brands. I transform business goals into high-impact concepts across omni-channel platforms, blending digital design, editorial, packaging and events. I lead multidisciplinary teams, optimize creative workflows with AI, and ensure brand coherence across online, packaging, and retail touchpoints. I thrive on building clear brand narratives and delivering metrics-driven design that elevates user experience and commercial results.…Hi, I’m a Creative Director and Brand Strategist with over eight years of experience shaping visual identities for technology, lifestyle, and retail brands. I transform business goals into high-impact concepts across omni-channel platforms, blending digital design, editorial, packaging and events. I lead multidisciplinary teams, optimize creative workflows with AI, and ensure brand coherence across online, packaging, and retail touchpoints. I thrive on building clear brand narratives and delivering metrics-driven design that elevates user experience and commercial results.

Lua

Creative Director, Brand Strategist, Art Director, +2





Hi, I’m a Creative Director and Brand Strategist with over eight years of experience shaping visual identities for technology, lifestyle, and retail brands. I transform business goals into high-impact concepts across omni-channel platforms, blending digital design, editorial, packaging and events. I lead multidisciplinary teams, optimize creative workflows with AI, and ensure brand coherence across online, packaging, and retail touchpoints. I thrive on building clear brand narratives and delivering metrics-driven design that elevates user experience and commercial results.…Hi, I’m a Creative Director and Brand Strategist with over eight years of experience shaping visual identities for technology, lifestyle, and retail brands. I transform business goals into high-impact concepts across omni-channel platforms, blending digital design, editorial, packaging and events. I lead multidisciplinary teams, optimize creative workflows with AI, and ensure brand coherence across online, packaging, and retail touchpoints. I thrive on building clear brand narratives and delivering metrics-driven design that elevates user experience and commercial results.

Available to hire

Hi, I’m a Creative Director and Brand Strategist with over eight years of experience shaping visual identities for technology, lifestyle, and retail brands. I transform business goals into high-impact concepts across omni-channel platforms, blending digital design, editorial, packaging and events.

I lead multidisciplinary teams, optimize creative workflows with AI, and ensure brand coherence across online, packaging, and retail touchpoints. I thrive on building clear brand narratives and delivering metrics-driven design that elevates user experience and commercial results.

Skills

Brand Identity

Illustration

Experience Level

Brand Identity

Expert

Illustration

Expert

Work Experience

Senior Graphic Designer & Team Lead at Skinvity Graphic Artist / Brand Studio

January 1, 2024 - Present

Led creative direction and team coordination for visual identity projects; managed end-to-end production of editorial and corporate materials; designed branding for B2C/B2B campaigns; collaborated with marketing to optimize workflows across online, packaging, and retail channels.

Photo & Video Editor at Skinvity Graphic Artist

January 1, 2016 - January 1, 2018

Produced and edited visual assets for campaigns and product launches; oversaw photography and video style; contributed to art direction and storytelling.