Art Director, set designer and photographer working across campaigns, editorial and artistic projects, for international brands, artists and publications. Experienced in leading creative direction from concept to execution, with a strong focus on visual storytelling and cross-disciplinary collaboration. Background in Fine Arts, combining art direction, photography, and graphic design.

Lúa Oliver Fernández

Art Director, set designer and photographer working across campaigns, editorial and artistic projects, for international brands, artists and publications. Experienced in leading creative direction from concept to execution, with a strong focus on visual storytelling and cross-disciplinary collaboration. Background in Fine Arts, combining art direction, photography, and graphic design.

Available to hire

Art Director, set designer and photographer working across campaigns, editorial and artistic projects, for international brands, artists and publications. Experienced in leading creative direction from concept to execution, with a strong focus on visual storytelling and cross-disciplinary collaboration. Background in Fine Arts, combining art direction, photography, and graphic design.

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Experience Level

Expert
Expert

Work Experience

Studio Manager at Production Central
January 1, 2022 - April 1, 2022
Studio Manager at Production Central, New York City (3 months).
Art Photographer / Artwork Documentation at Freelance
January 1, 2022 - Present
Artwork documentation, exhibition views, art fair coverage, artist portraits and exhibition openings for galleries including Galería Pelaires, Studio Weil, Galería Alegría and Taca Studio, working with artists such as Jorge Galindo, Rebecca Horn, Jaime Hayón and Endre Tót.
Photographer at Freelance
January 1, 2022 - Present
Photography for clients including Dion Lee, Barceló Hotel Group and Coming of Age.
Art Director at Freelance
January 1, 2022 - Present
Art direction and set design for campaigns, capsule collections, editorial projects, photographic productions and events for clients including Loewe, Lottusse, Zara, El Corte Inglés Luxe, Axel Arigato, Carolina Herrera and Port Magazine.
Staff Photographer at L21 Gallery
January 1, 2021 - January 1, 2022
Specialising in artwork documentation, exhibition views and artist portraits.
Art Teacher Intern at Escola Virolai
January 1, 2019 - May 1, 2019
Art Teacher Intern.
Graphic Design Intern at Mandarina Brand Society
January 1, 2019 - May 1, 2019
Graphic Design Intern, Mallorca.
Art Director at Mandarina Brand Society
January 1, 2019 - May 1, 2019
Art direction in collaboration for The Brand Sessions.
Art Director, Creative and Graphic Designer at PowerHouse Hub
January 1, 2019 - May 1, 2019
Art Director, Creative and Graphic Designer.
Set Design Assistant at Camera Studio
January 1, 2019 - January 1, 2020
Set design assistant for photographer Fernando Alonso.
Set Designer, Art Director and Photography Assistant at Studio Geray Mena
January 1, 2019 - April 1, 2019
Set designer, art director and photography assistant.
Prop Stylist
January 1, 2019 - January 1, 2020
Prop Stylist, collaborating as part of the art department on both photographic and audiovisual productions for Apartamento, Carolina Herrera, Loewe, Mango, Zara Home, Shiseido, PDPaola, Slam Jam, Sanex and Freixenet with art directors such as Charlotte de la Grandière, Dani de Vito, Laura Doardo or Caballo Services.
Artwork Photographer and Gallery Management Assistant at The Pivot Gallery
January 1, 2016 - April 1, 2016
Artwork Photographer and Gallery Management Assistant, Chelsea, New York City.
Scenography Collaborator at Festival de Poesia de la Mediterrània
January 1, 2016 - January 1, 2018
Scenography collaborator for the 19th, 20th and 21st Festival de Poesia de la Mediterrània.

Education

Postgraduate Diploma in Editorial Design at Universitat Oberta de Catalunya
January 1, 2020 - July 2, 2026
Master’s Degree in Secondary Education Teacher Training (Art) at Universitat de Barcelona
January 1, 2019 - July 2, 2026
Bachelor of Fine Arts at Universitat de Barcelona
January 1, 2017 - July 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other