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I'm a creative and strategic designer with nearly 10 years of experience delivering visual solutions for commercial projects. I specialize in branding, visual identity systems, and design assets that strengthen a business's market presence and connect emotionally with audiences. My approach blends a deep understanding of the brand ecosystem with the creation of scalable visual solutions. I extend brand assets—illustrations, textures, patterns, iconography, typography, composition, and photography direction—to ensure a clear, consistent identity across all touchpoints, boosting visibility and engagement across platforms.…I'm a creative and strategic designer with nearly 10 years of experience delivering visual solutions for commercial projects. I specialize in branding, visual identity systems, and design assets that strengthen a business's market presence and connect emotionally with audiences. My approach blends a deep understanding of the brand ecosystem with the creation of scalable visual solutions. I extend brand assets—illustrations, textures, patterns, iconography, typography, composition, and photography direction—to ensure a clear, consistent identity across all touchpoints, boosting visibility and engagement across platforms.

Luiza Bastos Machado

Designer, Brand Designer, Graphic Designer, +3

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I'm a creative and strategic designer with nearly 10 years of experience delivering visual solutions for commercial projects. I specialize in branding, visual identity systems, and design assets that strengthen a business's market presence and connect emotionally with audiences. My approach blends a deep understanding of the brand ecosystem with the creation of scalable visual solutions. I extend brand assets—illustrations, textures, patterns, iconography, typography, composition, and photography direction—to ensure a clear, consistent identity across all touchpoints, boosting visibility and engagement across platforms.…I'm a creative and strategic designer with nearly 10 years of experience delivering visual solutions for commercial projects. I specialize in branding, visual identity systems, and design assets that strengthen a business's market presence and connect emotionally with audiences. My approach blends a deep understanding of the brand ecosystem with the creation of scalable visual solutions. I extend brand assets—illustrations, textures, patterns, iconography, typography, composition, and photography direction—to ensure a clear, consistent identity across all touchpoints, boosting visibility and engagement across platforms.

Available to hire

I’m a creative and strategic designer with nearly 10 years of experience delivering visual solutions for commercial projects. I specialize in branding, visual identity systems, and design assets that strengthen a business’s market presence and connect emotionally with audiences.

My approach blends a deep understanding of the brand ecosystem with the creation of scalable visual solutions. I extend brand assets—illustrations, textures, patterns, iconography, typography, composition, and photography direction—to ensure a clear, consistent identity across all touchpoints, boosting visibility and engagement across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Work Experience

Designer at Haydn's Açaí & Frozen Yogurt

May 1, 2025 - Present

Designer responsible for developing the brand identity system, creating assets, illustrations, and visual concepts to translate customer insights into clear visual solutions that communicate products effectively, support decision-making, and increase brand visibility. Key tasks included Instagram content, brand guideline maintenance, product packaging design, photography direction and editing for in-store and online channels, website and internal communications materials, and branded merchandise development.

Freelance Designer at Self-Employed

February 1, 2023 - Present

Support marketing teams in strengthening brand identity through consistent, clear, and personality-driven communication. Build cohesive brand systems across organizations, focusing on illustrations, textures, patterns, iconography, typography, and photography direction; design social media content; develop internal and external presentations; create e-books and editorial materials; UI for internal training platforms and institutional courses; design email templates and internal illustrations; produce physical institutional materials and signage.

Designer at Open Co

August 1, 2021 - February 28, 2023

Collaborated with product and development teams to design user interfaces and ensure brand identity was consistently applied across digital interfaces. Launched Geru brand identity and contributed to internal communications, training materials, and stakeholder presentations; designed internal training layouts, email templates, and institutional materials; produced social media assets and web content; created physical merch and event materials.

Designer at Pontte

February 1, 2020 - August 1, 2021

Supported brand identity development, asset creation (illustrations, textures, patterns, iconography, typography, photography direction), social media content, and UI for loan platform, improving user flows and engagement. Led email marketing A/B tests, contributed to website UI improvements, and produced internal and external communications.

Graphic Designer at Hotmart

August 1, 2015 - January 31, 2020

Worked on the marketing team to promote new features and tools across the platform. Created landing pages and YouTube ads, designed e-books and editorial materials, produced blog illustrations and motion graphics, and crafted social media and Google Ads content. Contributed to internal presentations and event materials for branding consistency across digital and print channels.

Freelance Designer at Independent / Freelance

February 1, 2023 - Present

Work as a freelance designer supporting marketing teams in strengthening brand identity through consistent, clear, and personality-driven communication. Focus on building cohesive brand systems across organizations, using design strategy to improve performance metrics and brand engagement on social media. Key responsibilities include: developing social media content for platforms, including short-form video assets; creating impactful presentations for internal and external audiences via layouts; designing email templates and eBooks; producing institutional illustrations and scalable iconography; layout for internal training courses; design of websites, landing pages, and blogs; production of physical institutional materials such as bags, mugs, cards, bottles, T-shirts, notebooks, badges, and stickers; designing internal signage and event materials.

Graphic Designer at Pontte

February 1, 2020 - August 1, 2021

Supported development and evolution of the brand identity system, creating scalable brand assets including illustrations, textures, patterns, iconography, typography, and photography direction. Designed internal and customer-facing materials such as email templates, landing pages, blogs, and packaging; produced both digital and print assets to ensure consistent brand application across touchpoints, including product packaging and merchandising.