I am a strategic and results‑driven Marketing & Communications Specialist with extensive experience in the GCC and Levant. Over the past year and a half, I have led Marketing and Business Operations at a Dubai-based athleisure start-up, driving brand growth, customer engagement, and operational efficiency. Prior to that, I held senior Product Marketing Manager roles at multinational companies, responsible for end‑to‑end marketing strategy and execution—from digital marketing and social media to PR, content creation, website management, retail campaigns, and in-store activations. I excel at cross‑functional collaboration, data‑driven decision making, and building partnerships that expand reach and revenue.

Lubna Khader

I am a strategic and results‑driven Marketing & Communications Specialist with extensive experience in the GCC and Levant. Over the past year and a half, I have led Marketing and Business Operations at a Dubai-based athleisure start-up, driving brand growth, customer engagement, and operational efficiency. Prior to that, I held senior Product Marketing Manager roles at multinational companies, responsible for end‑to‑end marketing strategy and execution—from digital marketing and social media to PR, content creation, website management, retail campaigns, and in-store activations. I excel at cross‑functional collaboration, data‑driven decision making, and building partnerships that expand reach and revenue.

Available to hire

I am a strategic and results‑driven Marketing & Communications Specialist with extensive experience in the GCC and Levant. Over the past year and a half, I have led Marketing and Business Operations at a Dubai-based athleisure start-up, driving brand growth, customer engagement, and operational efficiency.

Prior to that, I held senior Product Marketing Manager roles at multinational companies, responsible for end‑to‑end marketing strategy and execution—from digital marketing and social media to PR, content creation, website management, retail campaigns, and in-store activations. I excel at cross‑functional collaboration, data‑driven decision making, and building partnerships that expand reach and revenue.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Head of Marketing & Business Operations at IKASU Official
January 1, 2024 - Present
Led the brand’s growth and operations strategy, driving online sales, retail partnerships, and market expansion. Planned and executed integrated marketing campaigns, managed budgets for ROI, strengthened brand presence across digital, social, email, offline, and events, and fostered B2B partnerships with retailers, gyms, and studios. Directed website management and digital merchandising, and mentored a small team of designers and e-merchandisers.
Head of Marketing at Jordan Festivals
December 31, 2023 - September 21, 2025
Directed comprehensive marketing for major cultural and entertainment events, led social media strategy and agency collaboration, partnered with web developers to launch a new website, managed media relations and PR, oversaw budgets, and produced performance reports to enable data-driven decisions.
Senior Product Marketing Manager at LG Electronics (Gulf Region)
July 31, 2022 - September 21, 2025
Directed end-to-end marketing for LG Home Appliances across GCC and Caucasus markets. Led product launches, developed localized digital content, managed Google Ads and social campaigns, aligned with sales/product teams, produced marketing reports, oversaw budgets, and coordinated with agencies to maximize ROI.
Head of Marketing at Al Manzil Electronics Group
June 30, 2016 - September 21, 2025
Developed and executed annual marketing plans and budgets, planned product launches with MD/product teams, organized dealer trips and training, led integrated campaigns (ATL/BTL/digital), directed in-house design for assets, managed website and in-store materials, and tracked ROI.
Digital Appliances Product Marketing Manager / LEVANT at SAMSUNG Electronics / LEVANT
April 30, 2015 - September 21, 2025
Led digital appliance product marketing across the Levant, developed campaigns, managed cross-functional teams, produced localized content, coordinated with agencies, and supported distributors with cooperative marketing.
Product Marketing & Training Manager Home Appliances / LEVANT at LG Electronics - LEVANT
June 30, 2012 - September 21, 2025
Directed product marketing and training for home appliances across Levant, collaborated with sales/product/marketing teams, led launches, and supported distributors with marketing materials and programs.
Head of the Banqueting Department at Le Royal Hotel, Amman
August 31, 2009 - September 21, 2025
Led the banqueting department, overseeing events, client relations, and operations to ensure high-quality service and successful events.
Conference & Banquet Executive at Le Meridien Hotel, Amman
September 30, 2006 - September 21, 2025
Managed conference and banquet operations, coordinating events, liaising with clients and vendors, and ensuring seamless service delivery.
Meeting & Events Administrator at Landmark Hotel (Radisson SAS)
June 1, 2005 - September 21, 2025
Supported meetings and events planning, client communications, and event logistics.

Education

Bachelors Degree in Hospitality Management at Applied Science University
September 1, 2000 - June 30, 2004

Qualifications

Digital Marketing Certificate
June 1, 2018 - August 31, 2018
Google Analytics Individual Qualification
January 1, 2021 - June 30, 2021

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Media & Entertainment, Other