Available to hire
Hi, I’m Luca Burkart, a versatile media and communications professional based in Sydney. I specialise in shaping social media campaigns, content strategies, and integrated marketing programs for clients in travel, insurance, and tourism, from concept to execution. I thrive on turning ideas into engaging narratives and collaborating with creative teams to deliver measurable results.
Over the years I’ve led in-house advertising initiatives, built strong client partnerships, and managed multi-channel campaigns across platforms. I love working in dynamic environments, exploring new media formats, and helping brands tell their stories with clarity and impact.
Experience Level
Language
German
Fluent
English
Advanced
French
Intermediate
Work Experience
Junior Consultant at KOMET Werbeagentur AG LSA, Bern
April 1, 2022 - June 1, 2023Clients: Swiss Lotto, EuroMillions, Subito, Lidl, Swiss Medical Insurance Cooperative, Oberland Shopping. Social media responsibility; project planning and coordination from briefing to budgeting and quality control; internal editorial planning; lead for in-house advertising; support with pitches.
Social Media and Content Manager at Wirz Group AG, Zurich
July 1, 2023 - September 1, 2023Clients: Switzerland Tourism, Migros Bank, Smile Insurance, Suva. Conceptualizing and managing social media campaigns; developing storytelling formats; editorial planning for internal content; supporting pitch processes; assisting in building account management in the social team.
Account Manager at Andy Was Right AG, Zurich
December 1, 2023 - October 1, 2025Clients: AXP0, American Express, Fisherman’s Friend, UBS. Strategic client consulting and development of social media and content strategies; support in developing concepts and implementing them; planning, managing, and optimizing campaigns including paid and organic content; coordination with creative teams and external partners; performance data analysis.
Trade Marketing Specialist at Costa Cruises, Zurich
September 1, 2019 - March 1, 2022Sep 2019 – Mar 2022: Trade sales support and accounting.
Trade Marketing / Marketing Planning at Costa Kreuzfahrten GmbH & AIDA Cruises, Zurich
April 1, 2018 - August 1, 2019Apr 2018 - Aug 2019: Planning and developing communication and marketing measures; Social media channel responsibility; Partner contact person; Budget monitoring; Newsletter creation; POS material development.
Entertainment Host (Adults) at AIDA Cruises
March 1, 2016 - November 1, 2016Event moderation and execution; Daily program planning; Guest services; Tour operation and sales; Travel consultation and sales; Operational trips support.
Commercial Clerk (E-Profile) at Road Traffic Office of the Canton of Aargau
January 1, 2011 - January 1, 2014Administrative and clerical duties; coordination and documentation support in road traffic administration.
Junior Consultant at KOMET Werbeagentur AG LSA, Bern
April 1, 2022 - June 1, 2023Client coordination, project support, and logistics for advertising and campaigns.
Social Media and Content Manager at Wirz Group AG
July 1, 2023 - September 30, 2023Conceptualised and managed social media campaigns for clients including Switzerland Tourism, Migros Bank, Smile Insurance and Suva. Developed editorial content, planned campaigns, and supported pitch processes; assisted in building account management within the social team; led in-house advertising support and contributed to content strategy.
Account Manager at Andy Was Right AG
December 1, 2023 - October 2, 2025Lead for in-house advertising support with pitches; planned and executed social media and content strategies; coordinated concepts with creative teams and external partners; performed data-driven performance analysis.
Trade Marketing Specialist at Costa Kreuzfahrten GmbH & AIDA Cruises, Zurich
April 1, 2018 - August 31, 2019Planned and developed communication and marketing measures; managed social media channels; built partner relationships; budget monitoring and event planning.
Tour Operations & Sales at Twerenbold Reisen
January 1, 2017 - March 31, 2018Customer and partner service; travel consultancy and operations support; coordination of operational trips and client services.
Junior Consultant at KOMET Werbeagentur AGLSA
April 1, 2022 - June 30, 2023Client project support including conceptual development, planning and coordination of social media and content strategies; in-house account coordination and client communications.
Education
Advanced Federal Diploma of Higher Education in Economics and Media Management at School of Design Bern and Biel
January 1, 2019 - January 1, 2022Advanced Federal Diploma of Higher Education in Media Economics and Media Management at School of Design Bern and Biel
January 1, 2019 - January 1, 2022Qualifications
Advanced Federal Diploma of Higher Education in Media Economics and Media Management
January 1, 2019 - January 1, 2022Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Education
Experience Level
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