I am a full stack marketer with over 10 years of hands-on experience in digital marketing across diverse industries. I founded Playlo, a mobile app that gamifies music discovery while giving more exposure to underground artists. In my previous roles as Performance Director at TRGT Digital (now GAIN), I led the media strategy for global clients while managing teams remotely and ensuring account profitability. I combine marketing expertise with strong design and tech skills, using AI tools to automate workflows and increase efficiency. I also collaborate with a trusted network of freelancers I've built over time. I’m passionate about leveraging technology and creative approaches to enhance marketing strategies and drive measurable results. I enjoy working with diverse teams and managing projects that blend innovation with practical business goals.…

Luca Fasolis

I am a full stack marketer with over 10 years of hands-on experience in digital marketing across diverse industries. I founded Playlo, a mobile app that gamifies music discovery while giving more exposure to underground artists. In my previous roles as Performance Director at TRGT Digital (now GAIN), I led the media strategy for global clients while managing teams remotely and ensuring account profitability. I combine marketing expertise with strong design and tech skills, using AI tools to automate workflows and increase efficiency. I also collaborate with a trusted network of freelancers I've built over time. I’m passionate about leveraging technology and creative approaches to enhance marketing strategies and drive measurable results. I enjoy working with diverse teams and managing projects that blend innovation with practical business goals.…

Available to hire

I am a full stack marketer with over 10 years of hands-on experience in digital marketing across diverse industries. I founded Playlo, a mobile app that gamifies music discovery while giving more exposure to underground artists. In my previous roles as Performance Director at TRGT Digital (now GAIN), I led the media strategy for global clients while managing teams remotely and ensuring account profitability. I combine marketing expertise with strong design and tech skills, using AI tools to automate workflows and increase efficiency. I also collaborate with a trusted network of freelancers I’ve built over time.

I’m passionate about leveraging technology and creative approaches to enhance marketing strategies and drive measurable results. I enjoy working with diverse teams and managing projects that blend innovation with practical business goals.

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Language

English
Advanced
Spanish; Castilian
Advanced
Italian
Fluent
French
Intermediate

Work Experience

Founder at Playlo
April 1, 2024 - Present
Founder of Playlo, a mobile app that gamifies music discovery, providing more exposure to underground artists. Leading the product development and marketing strategy to grow organic active users with engaging features.
Performance Director at TRGT Digital (now GAIN)
February 28, 2024 - July 16, 2025
Led media strategy for global clients, managing teams remotely and ensuring account profitability. Focused on performance marketing, optimizing campaigns and leveraging data to enhance results.
Head of Advertising (MX, BR) at Privalia
February 28, 2021 - July 16, 2025
Directed advertising efforts in Mexico and Brazil markets. Responsible for campaign strategies and execution to drive brand visibility and sales performance.
Paid Social, Programmatic and Retargeting Manager (ES, IT, MX, BR) at Privalia
May 31, 2020 - July 16, 2025
Managed paid social media, programmatic advertising, and retargeting campaigns across Spain, Italy, Mexico, and Brazil, aiming at customer acquisition and retention.
Programmatic and Retargeting Manager (ES, IT, MX, BR) at Privalia
September 30, 2019 - July 16, 2025
Oversaw programmatic and retargeting campaigns in multiple markets to optimize ad spend and increase engagement.
Digital Marketing Consultant at Degustabox, Turbo, Testabox
December 31, 2018 - July 16, 2025
Provided consultancy services on digital marketing strategies to enhance client campaigns and improve ROI.
Retargeting, Programmatic and Virtual Currency Manager (EU) at Vista
June 30, 2015 - July 16, 2025
Managed retargeting, programmatic advertising and virtual currency campaigns in the European market to boost customer engagement and monetization.
Online Display Manager (IT) at Vista
December 31, 2012 - July 16, 2025
Oversaw online display advertising in the Italian market ensuring optimal delivery and performance of campaigns.
Affiliate Marketing Manager (ES, IT, PT) at Vista
December 31, 2011 - July 16, 2025
Directed affiliate marketing efforts in Spain, Italy, and Portugal to expand the affiliate network and increase revenues.

Education

Master's Degree in Digital Marketing at Universidad Pompeu Fabra
January 1, 2010 - December 31, 2010
Bachelor in Marketing at Università di Parma
January 1, 2005 - December 31, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Financial Services, Consumer Goods
    paper Playlo - Win Money With a Song

    Website Design
    Designed the full UX/UI and visual identity of https://www.twine.net/signin using WordPress. Created a mobile-first, music-focused experience to reflect the brand’s fast-paced and playful spirit.

    CRM Automation with MailerLite
    Set up onboarding and engagement flows to support Playlo’s invite-only model. Flows included automated welcome emails, reminder sequences, and reactivation triggers to increase early user retention.

    Social Media Strategy
    Developed a content calendar and publishing plan for Instagram, with upcoming expansion to TikTok and YouTube. Strategy focuses on gamified discovery, artist spotlights, and behind-the-scenes content.

    Content Marketing
    Wrote and published blog articles such as “Music News Roundup” and “Underground Artists to Watch,” aimed at SEO and community building. Topics target early adopters passionate about emerging music.

    E-Commerce Launch
    Launched Playlo’s merchandise store using WooCommerce. Created original T-shirt designs, product images, and storefront layouts. Managed product listings and set up payment systems.