Fractional CMO with 14+ years of experience driving B2C and B2B growth across eCommerce, SaaS, subscriptions, cosmetics, mobility, and mobile apps. I combine CMO-level strategic vision with hands-on execution in paid media, analytics, CRO, and AI-driven workflows. Currently serving as Fractional CMO for a mobile app while maintaining my own venture, focusing on scalable growth and data-driven experimentation.…

Luca Fasolis

Fractional CMO with 14+ years of experience driving B2C and B2B growth across eCommerce, SaaS, subscriptions, cosmetics, mobility, and mobile apps. I combine CMO-level strategic vision with hands-on execution in paid media, analytics, CRO, and AI-driven workflows. Currently serving as Fractional CMO for a mobile app while maintaining my own venture, focusing on scalable growth and data-driven experimentation.…

Available to hire

Fractional CMO with 14+ years of experience driving B2C and B2B growth across eCommerce, SaaS, subscriptions, cosmetics, mobility, and mobile apps. I combine CMO-level strategic vision with hands-on execution in paid media, analytics, CRO, and AI-driven workflows.

Currently serving as Fractional CMO for a mobile app while maintaining my own venture, focusing on scalable growth and data-driven experimentation.

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Skills

Experience Level

Facebook Ads
Expert
Google Ads
Expert
Leadership
Expert
GA4
Expert
Data Visualization
Intermediate
Adobe Photoshop
Intermediate
AI Data Labelling
Intermediate
Prompt Engineering
Intermediate
WordPress
Intermediate
Shopify
Intermediate

Language

English
Advanced
Spanish; Castilian
Fluent
Italian
Fluent
French
Intermediate

Work Experience

Fractional CMO at Upbeat Studio
April 1, 2025 - Present
Own the media strategy and manage day-to-day campaign optimization. Launch and scale new channels, lead creative strategy while building tracking systems, automated reporting tools, and data-driven testing frameworks.
Founder at Playlo
April 1, 2024 - Present
Founder of Playlo, a mobile app that gamifies music discovery, providing more exposure to underground artists. Leading the product development and marketing strategy to grow organic active users with engaging features.
Performance Director at TRGT Digital (now GAIN)
February 28, 2024 - July 16, 2025
Led media strategy for global clients, managing teams remotely and ensuring account profitability. Focused on performance marketing, optimizing campaigns and leveraging data to enhance results.
Head of Advertising (MX, BR) at Privalia
February 28, 2021 - July 16, 2025
Led online advertising strategy and a team to maximize profitability and LTV, owning multi-million budget allocation, acquisition strategy, and cross-functional prioritization across IT, Creative, and Analytics while reporting directly to the CMO.
Performance Director at GAIN
February 1, 2021 - March 1, 2024
Led multi-channel media strategy and remote teams for international startups. Introduced reporting automation and data-driven testing frameworks to improve campaign performance.
Head of Advertising at Privalia
June 1, 2020 - February 1, 2021
Led online advertising strategy and a team to maximize profitability and LT V. Owned multi-million budget allocation, acquisition strategy, and cross-functional prioritization across IT, Creative, and Analytics, reporting directly to the CMO.
Paid Social, Programmatic and Retargeting Manager (ES, IT, MX, BR) at Privalia
May 31, 2020 - July 16, 2025
Managed paid social media, programmatic advertising, and retargeting campaigns across Spain, Italy, Mexico, and Brazil, aiming at customer acquisition and retention.
Paid Social, Programmatic & Retargeting Manager at Privalia
January 1, 2019 - May 1, 2020
Defined and executed paid social, programmatic, and retargeting strategy for a multi-million dollar revenue business. Led international projects and built reporting tools to support data-driven optimization.
Digital Marketing Consultant at Degustabox, Turbo, Testabox
December 31, 2018 - July 16, 2025
Provided consultancy services on digital marketing strategies to enhance client campaigns and improve ROI.
Digital Marketing Consultant at Freelance
July 1, 2015 - December 1, 2018
Provided digital marketing consulting focused on retargeting and programmatic in the EU market.
Retargeting, Programmatic and Virtual Currency Manager (EU) at Vista
June 30, 2015 - July 16, 2025
Managed retargeting, programmatic advertising and virtual currency campaigns in the European market to boost customer engagement and monetization.
Online Display Manager (IT) at Vista
December 31, 2012 - July 16, 2025
Oversaw online display advertising in the Italian market ensuring optimal delivery and performance of campaigns.
Retargeting & Programmatic Manager (EU) at Vistaprint
October 1, 2012 - June 1, 2015
Managed retargeting and programmatic activities for the EU region.
Online Display Manager (IT) at Vistaprint
January 1, 2012 - December 1, 2012
Managed online display advertising operations for Italy.
Affiliate Marketing Manager (ES, IT, PT) at Vista
December 31, 2011 - July 16, 2025
Affiliate Marketing Manager (IT, ES, PT) at Vistaprint
April 1, 2011 - January 1, 2012
Managed affiliate marketing across Italy, Spain, and Portugal.
Remote Operations Account Manager (IT, ES, PT) at HP
July 1, 2007 - March 1, 2011
Account management for remote operations in IT, ES, and PT.
Assistant Export Manager (IT, FR) at Aznar Te xtil
September 1, 2006 - March 1, 2007
Assistant export management supporting international commercial operations.

Education

Master's Degree in Digital Marketing at Universidad Pompeu Fabra
January 1, 2010 - December 31, 2010
Bachelor in Marketing at Università di Parma
January 1, 2005 - December 31, 2005
Master, Marketing Directo y Digital at Universitat Pompeu Fabra
January 1, 2009 - January 1, 2010
Degree, Marketing at Università degli Studi di Parma
January 1, 2000 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Financial Services, Consumer Goods, Telecommunications
    Playlo - Win Money With a Song

    Mobile app that gamifies music discovery that reached over 40k organic registrations with very good engagement metrics.

    Design
    Designed the full UX/UI and visual identity of https://www.twine.net/signin using WordPress. Created a mobile-first, music-focused experience to reflect the brand’s fast-paced and playful spirit.

    CRM Automation with MailerLite
    Set up onboarding and engagement flows to support Playlo’s invite-only model. Flows included automated welcome emails, reminder sequences, and reactivation triggers to increase early user retention.

    Social Media Strategy
    Developed a content calendar and publishing plan for Instagram, with upcoming expansion to TikTok and YouTube. Strategy focuses on gamified discovery, artist spotlights, and behind-the-scenes content.

    Content Marketing
    Wrote and published blog articles such as “Music News Roundup” and “Underground Artists to Watch,” aimed at SEO and community building. Topics target early adopters passionate about emerging music.

    E-Commerce Launch
    Launched Playlo’s merchandise store using WooCommerce. Created original T-shirt designs, product images, and storefront layouts. Managed product listings and set up payment systems.

    AI Automations
    Built a process to automatically retrieve and label data in Javascript.