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I’m a multidisciplinary art director and graphic designer based between Berlin (DE) and Lugano (CH). With over ten years of experience, my practice focuses on creating scalable brands through effective ideas and strategic thinking. I work with local and international clients and offer creative solutions in the fields of culture, luxury, art, fashion and hospitality. lucaiiriti.com…

Luca Iiriti

Creative Director, Art Director, Brand Designer, +2

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I’m a multidisciplinary art director and graphic designer based between Berlin (DE) and Lugano (CH). With over ten years of experience, my practice focuses on creating scalable brands through effective ideas and strategic thinking. I work with local and international clients and offer creative solutions in the fields of culture, luxury, art, fashion and hospitality. lucaiiriti.com…

Available to hire

I’m a multidisciplinary art director and graphic designer based between Berlin (DE) and Lugano (CH). With over ten years of experience, my practice focuses on creating scalable brands through effective ideas and strategic thinking. I work with local and international clients and offer creative solutions in the fields of culture, luxury, art, fashion and hospitality.

lucaiiriti.com

Skills

Brand Identity

Illustration

Editorial Illustration

Figma

Photo

Experience Level

Brand Identity

Expert

Illustration

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Fluent

German

Beginner

French

Beginner

Work Experience

Head of Design

April 1, 2021 - November 11, 2025

Overseeing all design projects from concept to delivery with a strong focus on branding, experiential and campaign work; managing all resources, timings and tasks related to design as well as hiring and talent outsourcing; managing and directing a team of designers and interns as well as following their professional growth; liaising with high-profile clients and collaborators online and offline including presentations, briefings, production meetings and productions.

Brand Designer at ITSAPARK

April 1, 2021 - April 1, 2021

Developing and overseeing the visual identity across different channels; creating various online and offline assets such as brand guidelines, templates and print artworks; cross-functional work on user-centric investigations with high focus on brand storytelling, user mindsets and UX/UI.

Art Director at MoreSleep & Friends of Friends

February 1, 2020 - February 1, 2020

Responsible for the art direction of all projects, ensuring consistency with the brands, briefs and the quality of work from start to finish; briefing designers, photographers, writers and illustrators while ensuring the look and feel direction is followed throughout; directing a team of designers and creatives, as well as being actively part of the design team and process; creating tailored templates and protocols such as proposals, briefings, presentations, handovers and workflows.

Freelance Designer

January 1, 2013 - November 11, 2025

Working on different collaborative projects with curatorial initiative Atelier Impopulaire and cultural research platform Archive; design of various projects and providing services such as creative consultancy, customised type design, specialised production support.

Designer at Jannuzzi Smith

October 1, 2012 - October 1, 2012

Working on high-profile client projects in the art and culture fields, such as Locarno Film Festival and Cinémathèque suisse; developing tailored strategies and solutions for brands as well as working on a wide range of visual identities, printed matter and web products.