Superga - 2750 Color+ Summer Pack - Q1Q2 2025

For its summer collection, Superga planned photo and video content for two packs: the 2750 Color, built around the range of colors, and the Summer Pack, with neutral tones and natural materials like linen. Director Manuel Maccario brought me in as DOP, editor and colorist.

We made four videos, two per pack, one focused on the product and one on the overall mood. We shot at Erreci Studios in Milan on a Sony A7 IV with the 24-70 GM II. I used natural light where I could and added shaped artificial sources to recreate sunlight, keeping the tones warm.

The look had to feel like summer while showing the shoes in their real colors. In DaVinci Resolve I used a Fuji 3513 print film emulation only as a base and built the rest of the grade by hand around those two needs. Given the brief, I chose a lighter grain and film texture for this project. I also edited all four videos.

The videos ran on Superga’s social channels, website and ads, and the client was satisfied with the result.