I'm Lucas Vilarinho, a Senior Product Manager focused on customer experience optimization, AI-powered systems, and data-driven product strategy. I have 12+ years of experience driving growth across SaaS and service-based platforms, improving conversion, retention, and operational efficiency through user-centric design and cross-functional leadership. I lead end-to-end product initiatives, optimize journeys, and deliver scalable solutions that generate measurable business impact. I'm passionate about enabling teams with AI, automation, and data analytics to drive performance and delight customers.

Lucas Vilarinho

I'm Lucas Vilarinho, a Senior Product Manager focused on customer experience optimization, AI-powered systems, and data-driven product strategy. I have 12+ years of experience driving growth across SaaS and service-based platforms, improving conversion, retention, and operational efficiency through user-centric design and cross-functional leadership. I lead end-to-end product initiatives, optimize journeys, and deliver scalable solutions that generate measurable business impact. I'm passionate about enabling teams with AI, automation, and data analytics to drive performance and delight customers.

Available to hire

I’m Lucas Vilarinho, a Senior Product Manager focused on customer experience optimization, AI-powered systems, and data-driven product strategy. I have 12+ years of experience driving growth across SaaS and service-based platforms, improving conversion, retention, and operational efficiency through user-centric design and cross-functional leadership.

I lead end-to-end product initiatives, optimize journeys, and deliver scalable solutions that generate measurable business impact. I’m passionate about enabling teams with AI, automation, and data analytics to drive performance and delight customers.

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Work Experience

Founder & Growth Marketing Manager at Alma Market Solutions
February 1, 2021 - Present
Led product, growth, and automation initiatives across multiple businesses, designing full-funnel systems from acquisition to retention. Built AI-powered systems increasing conversion rates by 20%+ and improving retention. Managed $80K–$120K/month in paid media, improving ROAS by 20–35% and reducing CAC by 15–25%. Improved operational efficiency by 30%+ through cross-functional collaboration. Reduced reporting time by 50% through automation.
Automation & Growth Systems Specialist at RiaStudio Devs
July 1, 2016 - February 1, 2020
Increased lead conversion rates by 15% through CRM and automation strategies. Led full-funnel optimization with UX and engineering teams. Built AI-driven communication and reporting systems.
Junior Operations & Digital Support at RiaStudio Devs
March 1, 2013 - June 1, 2016
Supported marketing operations and campaign execution. Optimized landing pages and customer communication.

Education

Postgraduate Program in Strategic Design and Innovation at IED São Paulo
January 1, 2014 - April 22, 2026
Bachelor's Degree in Advertising at Universidade de Brasília
January 1, 2011 - April 22, 2026

Qualifications

Digital Marketing Strategies
January 1, 2025 - April 22, 2026
AWS Cloud Practitioner
January 1, 2025 - April 22, 2026
Alchemy Certified Ethereum Developer
January 1, 2024 - April 22, 2026
Legacy JavaScript Algorithms and Data Structures
January 1, 2022 - April 22, 2026
DeepLearning.AI Prompt Engineering for Developers
January 1, 2018 - April 22, 2026
Meta Certified Digital Marketing Associate
January 1, 2018 - April 22, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment