Available to hire
I am a seasoned strategy professional with extensive experience leading brand strategy and creative teams across global and regional markets. Over the years, I’ve had the privilege of working with some of the world’s most iconic brands, helping craft strategies that drive growth and innovation. I thrive in dynamic environments and love collaborating side by side with talented strategists and creatives to deliver meaningful results.
Currently, I am available for freelance work across all time zones, bringing a rich background of strategic leadership from agencies like MullenLowe and McCann Worldgroup. My focus is on brand and agency strategy, and I am passionate about creating impactful, winning strategies for diverse clients.
Skills
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Strategy Gun For Hire at Freelance
June 1, 2025 - August 27, 2025Available for freelance work across all time zones, specializing in brand and agency strategy.
Chief Strategy Officer at McCann Worldgroup Spain
July 1, 2024 - March 31, 2025Oversaw strategy within McCann, focusing on MRM, FutureBrand, and Craft divisions. Provided strategic leadership to enhance brand positioning and campaign effectiveness.
VP, Group Strategy Director at MullenLowe U.S.
March 1, 2022 - May 31, 2024Led group strategy directing major brands including Corona, E*TRADE, Knorr, Grey Goose, Patrón, and Tinker. Developed integrated approaches to brand growth and market penetration.
Head of Strategy at LOLA MullenLowe
January 1, 2019 - April 30, 2022Supervised and collaborated with a team of 5 strategy leads managing brand, creative, channel, and in-house strategies. Led pitches and won significant accounts such as Magnum Ice-Cream, Unilever, and San Miguel across various regions including Spain, Europe, and globally.
Strategy Lead at LOLA MullenLowe
January 1, 2019 - June 30, 2021Lead strategist for key clients including PG Tips UK, San Miguel Spain, Magnum Ice-Cream Unilever Global, Cornetto Unilever Global, and Pescanova Spain. Successfully pitched, won AORs and repositioned brands leading to measurable growth and global awards.
Freelance Strategy Director at Agencia Tango
June 1, 2016 - August 31, 2016Helped agency pitch, win, and devise go-to-market strategies for brands such as Royal Bliss and Coca Cola's premium mixer. Developed strategy for product launches through integrated campaigns.
Freelance Strategy Director at Drop & Vase
December 1, 2015 - July 31, 2016Assisted in devising New Business strategy for 2016/2017 and acted as strategy director on various projects for the agency.
Senior Brand Strategist at Rockkan
August 1, 2014 - December 31, 2015Contributed to agency wins including AOR for Veuve Clicquot, Café de Colombia, and parts of BMW social campaigns.
Senior Strategic Planner at StrawberryFrog
April 1, 2013 - August 31, 2014Focused mainly on Jim Beam’s global account, driving brand strategies globally.
Strategic Planner at S,C,P,F... America (JWT)
December 1, 2010 - May 31, 2013Worked primarily to shift the agency's Hispanic-market focus to a more holistic and integrated approach.
Strategy Gun For Hire at Freelance
June 1, 2023 - August 24, 2023Available for freelance work across all time zones, specializing in brand and agency strategy.
Chief Strategy Officer at McCann Worldgroup Spain
July 1, 2024 - March 31, 2025Led strategy efforts at McCann MRM, FutureBrand, and Craft, driving strategic initiatives for clients in Spain.
VP, Group Strategy Director at MullenLowe U.S.
March 1, 2022 - May 31, 2024Oversaw strategy direction for major brands including Corona, E*TRADE, Knorr, Grey Goose, Patrón, and Tinker.
Head of Strategy at LOLA MullenLowe
January 1, 2019 - April 30, 2022Supervised and worked alongside a team of 5 strategists across brand, creative, channel, and internal initiatives. Managed global and European brands such as Magnum Ice-Cream, Unilever global projects, and local brands. Pitched and won multiple accounts including PG Tips, Bertolli, Uber Eats, and San Miguel.
Freelance Strategy Director at Agencia Tango
June 1, 2016 - August 31, 2016Helped pitch, win, and devise go-to-market strategies for Royal Bliss and Coca Cola's premium mixer. Developed strategy for LG smartphone launches including integrated campaigns spanning concerts, TV, radio, and editorial content.
Freelance Strategy Director at Drop & Vase
December 1, 2015 - July 31, 2016Supported the development of new business strategies for 2016/2017 and acted as strategic director for various projects.
Senior Brand Strategist at Rockkan
August 1, 2014 - December 31, 2015Contributed to agency wins including AOR status for Veuve Clicquot, Café de Colombia, and BMW social campaigns.
Senior Strategic Planner at StrawberryFrog
April 1, 2013 - August 31, 2014Focused primarily on Jim Beam's global account strategies.
Strategic Planner at "S,C,P,F... America (JWT)"
December 1, 2010 - April 30, 2013Worked to shift the agency’s focus from Hispanic market segments to a more holistic and integrated approach.
Education
Qualifications
Industry Experience
Computers & Electronics, Consumer Goods, Education, Financial Services, Healthcare, Gaming, Media & Entertainment, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Professional Services
Skills
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