I'm a Brooklyn-based product designer with a background in enterprise design. Over the last four years, I've led end-to-end UX for major brands like Pfizer, Labcorp, USAA, TD Bank, and Bridgestone—translating complex business goals into clear flows, accessible interfaces, and research-backed design decisions. I love usability testing (ask me about running 40+ tests on a single platform) and live and breathe in Figma. In a former life, I was a cybersecurity performance marketer at IBM and a growth marketing consultant for early-stage startups, so I'm comfortable in ambiguous problem spaces, data dashboards, and stakeholder-heavy environments. You can expect me to partner well with you to help untangle messy experiences, run research, and design products that solve real problems.

Lucia Hua

I'm a Brooklyn-based product designer with a background in enterprise design. Over the last four years, I've led end-to-end UX for major brands like Pfizer, Labcorp, USAA, TD Bank, and Bridgestone—translating complex business goals into clear flows, accessible interfaces, and research-backed design decisions. I love usability testing (ask me about running 40+ tests on a single platform) and live and breathe in Figma. In a former life, I was a cybersecurity performance marketer at IBM and a growth marketing consultant for early-stage startups, so I'm comfortable in ambiguous problem spaces, data dashboards, and stakeholder-heavy environments. You can expect me to partner well with you to help untangle messy experiences, run research, and design products that solve real problems.

Available to hire

I’m a Brooklyn-based product designer with a background in enterprise design. Over the last four years, I’ve led end-to-end UX for major brands like Pfizer, Labcorp, USAA, TD Bank, and Bridgestone—translating complex business goals into clear flows, accessible interfaces, and research-backed design decisions. I love usability testing (ask me about running 40+ tests on a single platform) and live and breathe in Figma.

In a former life, I was a cybersecurity performance marketer at IBM and a growth marketing consultant for early-stage startups, so I’m comfortable in ambiguous problem spaces, data dashboards, and stakeholder-heavy environments. You can expect me to partner well with you to help untangle messy experiences, run research, and design products that solve real problems.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Advanced

Work Experience

Senior Experience Designer at Razorfish
March 1, 2022 - December 1, 2025
Implemented the design of user experiences for multiple clients including Pfizer, Labcorp, USAA, TD Bank, Bridgestone, and Stellantis.
UX Design Intern at Daito Design
January 1, 2022 - March 1, 2022
Designed branded creative for external marketing materials and developed client-facing templates for user research.
Divisional / Growth Marketing Consultant at Independent / Remote
September 1, 2020 - December 1, 2020
Researched and designed growth marketing strategies for four early-stage startup clients across healthcare, ecommerce, and sports industries. Concepted paid ad ideas and collaborated with visual designers to bring to life. Reported weekly ad performance to stakeholders using analytics dashboards in Data Studio, Google Analytics, and paid advertising platforms.
Performance Marketing Campaign Manager at IBM
June 1, 2018 - June 1, 2020
Led planning, execution, and analysis of digital marketing campaign for cybersecurity SaaS product to drive $1M+ marketing-attributed revenue per quarter and increase sales' conversion by 5%. Reviewed content journey and worked with product marketing to refresh messaging and develop creatives. Worked with digital team to run A/B tests and optimize web pages to improve UX and increase engagement rate by 2%.

Education

UI/UX Design Certificate at Thinkful Immersive
June 1, 2021 - November 1, 2021
Enterprise Design Thinking Practitioner at IBM
February 1, 2020 - January 16, 2026
Pragmatic Management Certification Level III at Pragmatic Institute
May 1, 2019 - January 16, 2026
Bachelor of Business Administration in Marketing at The University of Texas at Austin
January 1, 2014 - January 1, 2017

Qualifications

UI/UX Design Certificate
June 1, 2021 - November 1, 2021
Enterprise Design Thinking Practitioner
February 1, 2020 - January 16, 2026

Industry Experience

Healthcare, Financial Services, Manufacturing, Software & Internet, Professional Services