Overview
SIP WIT is a series of youth-oriented events that merge two contrasting worlds: warm, casual-chic daytime pop-ups and bold, edgy nighttime experiences.

I developed the visual identity and a modular graphic system for digital communication, designing motion graphic flyers with strong, dynamic visuals able to shift between daytime freshness and nighttime energy.

Challenge
The goal was to create a visual identity—expressed through animated flyers—that captured the duality of SIP WIT events:
· Light Theme (Day Events): soft, warm tones to convey lightness, approachability, and elevated casual style.
· Dark Theme (Nightlife Events): intense, electric tones to project sophistication, confidence, and an edgy character.

The challenge was maintaining coherence between these two atmospheres within one flexible system.

Solution
· Built a modular graphic system with reusable templates, adaptable to different venues and collaborations.
· Chose typography as the core brand element, serving as a visual anchor in the absence of an official logo.
· Designed motion graphic flyers optimized for social media and digital platforms, adding dynamism and consistency while strengthening brand recognition.

Impact
The design successfully balanced two opposing aesthetics within a single visual narrative, bringing dynamism and versatility to SIP WIT’s digital communication. The result is a graphic universe that resonates with young audiences across both daytime and nighttime contexts, reinforcing the event’s identity at every touchpoint.

Overview
Logo design, Instagram templates, and newsletter design for a pediatrician and content creator.

Challenge
Mar Pérez is a pediatrician and social media educator who shares accessible and empathetic content on child health. Her fast-growing community lacked a consistent visual identity: her channels felt unstructured, and the professional trust she inspired wasn’t reflected in her brand image.

Solution
We created a simple, consistent visual identity using primary colors and approachable typography—balancing medical professionalism with warmth.

The logo incorporates subtle references to pediatric care and Mar’s name (“mar” means “sea” in Spanish), adding playful shapes and a teddy bear motif as a nod to her previous branding. Variations were designed for social media and small-scale use.

We then developed:
– Flexible Instagram templates (color coding, modular layouts, thematic tags).
– An editable, easy-to-read newsletter designed for busy parents.
– Supporting assets such as downloadable posts.

AI-generated images replaced photos of real children, ensuring quality visuals without ethical concerns.

Impact
The new identity brings coherence across all channels, reinforcing Mar’s authority and accessibility. The modular system allows her to adapt content quickly and professionally, while the redesign improves readability, strengthens brand recognition, and builds trust at every touchpoint.

Overview
Madre Calma is a wellness project aimed at mothers seeking to reconnect with themselves after maternity. It offers a monthly subscription space with online yoga classes, themed gatherings, and other resources to support women in their self-care journey.

I developed the full visual identity, as well as the website design, lead-generation landing pages, and newsletters—creating a coherent, serene, and approachable visual universe that reflects the project’s deep purpose.

Challenge
Born as the personal project of a yoga teacher and mother, Madre Calma seeks to support other women in their post-maternity reconnection process. Its goal is to create a safe, authentic space—“a sanctuary for overwhelmed mothers”—where they can find calm, community, and practical tools such as yoga, talks, and exclusive content.

The project required a warm yet professional visual identity that could connect emotionally with its audience, alongside a clear, approachable, and flexible website to support its monthly subscription model.

Solution
I began by defining a consistent, versatile, and carefully crafted visual identity, from logo design to color palette, typography, and graphic assets.

From there, I designed and developed the full WordPress website, including:
· Informational pages about the project and its founder.
· Lead-generation landing pages with downloadable resources.
· A private members’ area.
· Automated and manual newsletter design.

The overall art direction was guided by a focus on serenity, closeness, and warmth. The site architecture was designed to grow with the project and easily adapt to new content and formats.

Impact
The project is currently in the pre-launch phase, with the first lead-generation forms already validated and the brand identity helping to build awareness.

The website and supporting materials are fully prepared to scale as the subscription model becomes active.

This work has laid the foundation for clear, consistent, and emotionally aligned communication with the target audience.