CLIENT FOCUSED | IDEAS GENERATOR |  CURIOUS | ORGANISED | EFFICIENT HIGH QUALITY | DESIGN EXCELLENCE KEEN EYE FOR DETAIL | DIVERGENT THINKING CORPORATE & COMMERCIAL DESIGN Having accumulated extensive experience in London’s vibrant creative landscape in diverse Graphic Design roles, I offer a flexible and comprehensive skillset that brings measurable value to any organisation. My clients range from small businesses to large corporations like Citi, Morgan Stanley, Ancestry, John Lewis, Commerzbank, Rothschild, Credit Suisse.…

Luciana Paulescu

CLIENT FOCUSED | IDEAS GENERATOR |  CURIOUS | ORGANISED | EFFICIENT HIGH QUALITY | DESIGN EXCELLENCE KEEN EYE FOR DETAIL | DIVERGENT THINKING CORPORATE & COMMERCIAL DESIGN Having accumulated extensive experience in London’s vibrant creative landscape in diverse Graphic Design roles, I offer a flexible and comprehensive skillset that brings measurable value to any organisation. My clients range from small businesses to large corporations like Citi, Morgan Stanley, Ancestry, John Lewis, Commerzbank, Rothschild, Credit Suisse.…

Available to hire

CLIENT FOCUSED | IDEAS GENERATOR |

CURIOUS | ORGANISED | EFFICIENT

HIGH QUALITY | DESIGN EXCELLENCE

KEEN EYE FOR DETAIL | DIVERGENT THINKING

CORPORATE & COMMERCIAL DESIGN

Having accumulated extensive experience in London’s vibrant creative landscape in diverse Graphic Design roles, I offer a flexible and comprehensive skillset that brings measurable value to any organisation.

My clients range from small businesses to large corporations like Citi, Morgan Stanley, Ancestry, John Lewis, Commerzbank, Rothschild, Credit Suisse.

See more

Language

English
Fluent

Work Experience

Creative Traffic Manager at Ancestry (Genealogy), London
February 28, 2025 - August 4, 2025
Coordinated the flow of creative assets between internal teams, ensuring timely approvals and delivery. Conducted thorough QA checks to uphold brand consistency. Collaborated closely with creative teams, marketing managers across international markets including UK, IE, CA, AU, DE, SE, and MX, as well as external partners to ensure seamless asset creation and distribution.
Creative Traffic Manager / Senior Graphic Designer at IQ-EQ (Financial), London
June 30, 2024 - August 4, 2025
Coordinated work requests and managed job intake for the in-house design team and external freelancers. Performed QA checks for quality and brand consistency. Implemented workflow solutions using Monday.com to streamline processes. Maintained communication with stakeholders to clarify design briefs, consult on design solutions, and ensure timely project delivery. Managed purchase orders and invoices.
Multidisciplinary Graphic Designer at Citi (Investment Banking), London
September 30, 2023 - August 4, 2025
Assisted the team with the worldwide Rebranding initiative by designing templates and formulating new brand guidelines. Developed creative solutions to effectively deliver complex information across various deliverables including brochures, adverts, posters, factsheets, presentations, financial documents, emails, digital displays, and web assets.
Senior Multidisciplinary Graphic Designer at Law Business Research (Legal), London
September 30, 2022 - August 4, 2025
Senior Multidisciplinary Graphic Designer at Morgan Stanley & Credit Suisse (Investment Banking), London
January 31, 2021 - August 4, 2025
Created financial magazines, brochures, adverts, posters, documents, factsheets, flyers, PowerPoint presentations and digital materials including animated banners and web assets. Conducted quality reviews to ensure design met briefs and brand standards. Led rebranding and applied new corporate identity consistently across all materials. Supported clients remotely across global offices.
Digital Designer at John Lewis (Retail), London
November 30, 2018 - August 4, 2025
Senior Multidisciplinary Graphic Designer at Commerzbank & Rothschild (Investment Banking), London
December 31, 2017 - August 4, 2025
Senior Graphic Designer / Traffic Manager at The Organic Pharmacy (Beauty Retail), London
December 31, 2014 - August 4, 2025
Graphic Designer at MICRO ANVIKA (Technology Retail), London
December 31, 2013 - August 4, 2025
Junior Designer at MICRO ANVIKA (Technology Retail), London
December 31, 2010 - August 4, 2025
Senior Creative Designer at Freelance & Contract, London
January 1, 2017 - Present
Freelance Senior Creative Designer providing multidisciplinary design services (digital and print), presentation design, art direction and artworking, plus creative traffic management.
Multidisciplinary Graphic Designer at Moat Homes (Housing)
October 1, 2025 - March 1, 2026
Senior multidisciplinary graphic designer (contract) delivering design across digital and print assets for housing projects.

Education

BA (Hons) Graphic Design at University of Hertfordshire, UK
January 11, 2030 - August 4, 2025
BSc (Hons) Psychology & Sociology at University of Oradea, Romania
January 11, 2030 - August 4, 2025

Qualifications

AgilePM® (Project Management)
January 1, 2025 - May 30, 2025
Professional Digital Asset Management
January 1, 2025 - August 4, 2025
Sustainable DAM: Preservation, Access, and Brand Management – Professional Certificate
April 1, 2025 - April 30, 2025

Industry Experience

Financial Services, Retail, Professional Services, Media & Entertainment, Other, Consumer Goods, Software & Internet, Real Estate & Construction, Non-Profit Organization
    CORPORATE DESIGN - INVESTMENT BNKING
    Since 2014, I’ve worked as a Designer in London’s Financial sector with clients such as CITI, MORGAN STANLEY, CREDIT SUISSE, ROTHSCHILD and COMMERZBANK. Involved in Global Rebranding projects for CITI, CREDIT SUISSE and COMMERZBANK, I’ve contributed to the brand development, rollout and consistent implementation of their new corporate identities across multiple channels. Over the years, I’ve produced a broad spectrum of corporate and marketing materials: financial magazines, reports, white papers, PowerPoint presentations, brochures, adverts, posters, factsheets, flyers, event materials, and other marketing collaterals. My work also included digital design, such as web content, emails, animated banners, digital magazines, and brochures. My roles included: • Taking briefs from clients and advising them on the best possible design and layout within the corporate guidelines and according to their objectives. • Developing creative solutions that effectively deliver complex information in digestible ways across a variety of deliverables in digital and print. • Coordinating projects, setting design standards and interpreting briefs. • Quality checking final designs for brand consistency and accuracy, ensuring all work met the brief requirements to the highest design standards • Developing and implementing new corporate identity systems across multiple channels • Supporting global clients remotely with high-standard design services.…

Hire a Graphic Designer

We have the best graphic designer experts on Twine. Hire a graphic designer in London today.