Available to hire
Hello, I’m Luciana Abrão, a Senior Creative based in São Paulo, Brazil. I specialize in art direction, advertising, illustration, and brand strategy, with a nimble, design-thinking approach that helps brands tell their stories through strong visual identities.
I love crafting impactful Key Visuals (KVs) and leading branding processes from concept to execution. My experience spans multiple agencies and collaborations, and I work closely with teams to translate ideas into memorable campaigns. I also create original illustrations and keep an eye on trends to keep brands fresh.
Experience Level
Language
Portuguese
Fluent
English
Advanced
Work Experience
Senior Creative at Cheil Worldwide
January 1, 2023 - December 31, 2023Brand development and KV design for campaigns.
at Cheil Worldwide
January 1, 2023 - December 31, 2023Senior Creative at WMCcann
January 1, 2020 - December 31, 2021Art direction and branding across clients.
at WMCcann
January 1, 2020 - December 31, 2021Senior Creative at SunsetDDB
January 1, 2018 - December 31, 2018Creative work in advertising and brand visuals.
Senior Creative at Track
January 1, 2018 - December 31, 2018Advertising and design projects for Track agency within Brazil market.
Track at SunsetDDB
January 1, 2018 - December 31, 2018Senior Creative at Africa Holding Clube
January 1, 2017 - December 31, 2019Branding, campaign design and cross-disciplinary creative work.
at Africa Holding Clube
January 1, 2017 - December 31, 2019Senior Creative at Integralmedica
January 1, 2016 - December 31, 2016Brand development and advertising design across product lines.
at Integralmedica
January 1, 2016 - December 31, 2016Senior Creative at Smart Design
January 1, 2013 - December 31, 2016Art direction, branding and concept development for client campaigns.
at Smart Design
January 1, 2013 - December 31, 2016Senior Creative at Urban Summer / Urban Arts
January 1, 2010 - December 31, 2013Branding and creative direction for events and campaigns, leveraging design thinking.
at Urban Summer / Urban Arts
January 1, 2010 - December 31, 2013Senior Creative at Doc Dog
January 1, 2008 - December 31, 2009Advertising and branding work including art direction and illustration across campaigns.
Doc Dog
January 1, 2008 - December 31, 2009Education
Bachelor's Degree at UNIFEG
January 1, 2004 - December 31, 2007Postgraduate - Graphic Design at UNIFRAN
January 1, 2008 - December 31, 2009Fashion Design at Fine Arts University Center of São Paulo
January 1, 2015 - December 31, 2015The Language of Design: Form and Meaning at CalArts - CA - USA
January 1, 2024 - December 31, 2024Bachelor's Degree at UNIFEG
January 1, 2004 - December 31, 2007Postgraduate at UNIFRAN
January 1, 2008 - December 31, 2009Fashion Design at Fine Arts University Center of São Paulo
January 1, 2015 - December 31, 2015The Language of Design: Form and Meaning at CalArts - CA - USA
January 1, 2024 - December 31, 2024Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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