Hello, I’m Luciana Abrão, a Senior Creative based in São Paulo, Brazil. I specialize in art direction, advertising, illustration, and brand strategy, with a nimble, design-thinking approach that helps brands tell their stories through strong visual identities. I love crafting impactful Key Visuals (KVs) and leading branding processes from concept to execution. My experience spans multiple agencies and collaborations, and I work closely with teams to translate ideas into memorable campaigns. I also create original illustrations and keep an eye on trends to keep brands fresh.

Luciana Abrão

Hello, I’m Luciana Abrão, a Senior Creative based in São Paulo, Brazil. I specialize in art direction, advertising, illustration, and brand strategy, with a nimble, design-thinking approach that helps brands tell their stories through strong visual identities. I love crafting impactful Key Visuals (KVs) and leading branding processes from concept to execution. My experience spans multiple agencies and collaborations, and I work closely with teams to translate ideas into memorable campaigns. I also create original illustrations and keep an eye on trends to keep brands fresh.

Available to hire

Hello, I’m Luciana Abrão, a Senior Creative based in São Paulo, Brazil. I specialize in art direction, advertising, illustration, and brand strategy, with a nimble, design-thinking approach that helps brands tell their stories through strong visual identities.

I love crafting impactful Key Visuals (KVs) and leading branding processes from concept to execution. My experience spans multiple agencies and collaborations, and I work closely with teams to translate ideas into memorable campaigns. I also create original illustrations and keep an eye on trends to keep brands fresh.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Senior Creative at Cheil Worldwide
January 1, 2023 - December 31, 2023
Brand development and KV design for campaigns.
at Cheil Worldwide
January 1, 2023 - December 31, 2023
Senior Creative at WMCcann
January 1, 2020 - December 31, 2021
Art direction and branding across clients.
at WMCcann
January 1, 2020 - December 31, 2021
Senior Creative at SunsetDDB
January 1, 2018 - December 31, 2018
Creative work in advertising and brand visuals.
Senior Creative at Track
January 1, 2018 - December 31, 2018
Advertising and design projects for Track agency within Brazil market.
Track at SunsetDDB
January 1, 2018 - December 31, 2018
Senior Creative at Africa Holding Clube
January 1, 2017 - December 31, 2019
Branding, campaign design and cross-disciplinary creative work.
at Africa Holding Clube
January 1, 2017 - December 31, 2019
Senior Creative at Integralmedica
January 1, 2016 - December 31, 2016
Brand development and advertising design across product lines.
at Integralmedica
January 1, 2016 - December 31, 2016
Senior Creative at Smart Design
January 1, 2013 - December 31, 2016
Art direction, branding and concept development for client campaigns.
at Smart Design
January 1, 2013 - December 31, 2016
Senior Creative at Urban Summer / Urban Arts
January 1, 2010 - December 31, 2013
Branding and creative direction for events and campaigns, leveraging design thinking.
at Urban Summer / Urban Arts
January 1, 2010 - December 31, 2013
Senior Creative at Doc Dog
January 1, 2008 - December 31, 2009
Advertising and branding work including art direction and illustration across campaigns.
Doc Dog
January 1, 2008 - December 31, 2009

Education

Bachelor's Degree at UNIFEG
January 1, 2004 - December 31, 2007
Postgraduate - Graphic Design at UNIFRAN
January 1, 2008 - December 31, 2009
Fashion Design at Fine Arts University Center of São Paulo
January 1, 2015 - December 31, 2015
The Language of Design: Form and Meaning at CalArts - CA - USA
January 1, 2024 - December 31, 2024
Bachelor's Degree at UNIFEG
January 1, 2004 - December 31, 2007
Postgraduate at UNIFRAN
January 1, 2008 - December 31, 2009
Fashion Design at Fine Arts University Center of São Paulo
January 1, 2015 - December 31, 2015
The Language of Design: Form and Meaning at CalArts - CA - USA
January 1, 2024 - December 31, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet