I’m Lucy, a Senior Marketing & Communications professional with 16+ years of experience working across SaaS, agencies, NGOs, and international brands. I specialize in product marketing, content strategy, and brand positioning, helping businesses turn complex ideas into clear, compelling narratives that drive growth. Throughout my career, I’ve led rebranding processes, built SEO-driven content ecosystems, and developed end-to-end marketing strategies that increased visibility, engagement, and conversions. I’ve worked with B2B, B2C, and climate-tech companies, as well as purpose-driven organizations, creating websites, campaigns, and content that not only perform but also connect. What sets me apart is my ability to combine strategic thinking with execution. I don’t just plan, I build, write, optimize, and deliver. I’m especially strong at simplifying complexity, aligning messaging with real user needs, and creating marketing that feels both human and effective. I’m currently open to freelance projects in product marketing, content, brand strategy, and digital growth.…

Lucía Pistono

I’m Lucy, a Senior Marketing & Communications professional with 16+ years of experience working across SaaS, agencies, NGOs, and international brands. I specialize in product marketing, content strategy, and brand positioning, helping businesses turn complex ideas into clear, compelling narratives that drive growth. Throughout my career, I’ve led rebranding processes, built SEO-driven content ecosystems, and developed end-to-end marketing strategies that increased visibility, engagement, and conversions. I’ve worked with B2B, B2C, and climate-tech companies, as well as purpose-driven organizations, creating websites, campaigns, and content that not only perform but also connect. What sets me apart is my ability to combine strategic thinking with execution. I don’t just plan, I build, write, optimize, and deliver. I’m especially strong at simplifying complexity, aligning messaging with real user needs, and creating marketing that feels both human and effective. I’m currently open to freelance projects in product marketing, content, brand strategy, and digital growth.…

Available to hire

I’m Lucy, a Senior Marketing & Communications professional with 16+ years of experience working across SaaS, agencies, NGOs, and international brands.

I specialize in product marketing, content strategy, and brand positioning, helping businesses turn complex ideas into clear, compelling narratives that drive growth. Throughout my career, I’ve led rebranding processes, built SEO-driven content ecosystems, and developed end-to-end marketing strategies that increased visibility, engagement, and conversions.

I’ve worked with B2B, B2C, and climate-tech companies, as well as purpose-driven organizations, creating websites, campaigns, and content that not only perform but also connect.

What sets me apart is my ability to combine strategic thinking with execution. I don’t just plan, I build, write, optimize, and deliver. I’m especially strong at simplifying complexity, aligning messaging with real user needs, and creating marketing that feels both human and effective.

I’m currently open to freelance projects in product marketing, content, brand strategy, and digital growth.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Italian
Intermediate
Portuguese
Intermediate

Work Experience

Marketing & Communications Manager at EMRED - Digital Marketing Agency
March 1, 2023 - Present
Specialized in Marketing Automation CRM, CDP Omnichannel, A/B Testing and CRO Web Personalization, focusing on e-commerce clients. Responsibilities include situational analysis, marketing plan presentation, rebranding implementation, SEO strategy, web analytics, campaign management using tools like SALESmanago, Blueshift, Trbo, ABlyft, GA4, Google Ads, and more. Content strategy and project management including website creation and editing, blog content, landing pages, ebooks, success stories, and social media management. Additionally, lead nurturing, email marketing, and use of LinkedIn Ads and Sales Navigator.
Growth Digital Marketing Manager at Wonest (Albenture/Más Vida Red)
March 31, 2023 - July 11, 2025
Led marketing plan and launch strategy for the new brand Wonest focusing on B2B SaaS. Developed archetype of potential clients, value proposition, and brand identity. Created landing pages for recruitment and managed lead nurturing campaigns using Pardot and Salesforce Sales Cloud. Managed email marketing automation, workflows, content creation, campaign design, and social media ads.
Digital Marketing Manager at Dealz SL (Poundland - PepCo)
June 30, 2022 - July 11, 2025
Managed B2C retail marketing in English and Spanish. Oversaw both offline and online strategy and planning, budget management, and personnel in charge. Responsible for marketing plan creation, opening over 35 physical stores, social media content scheduling and development, graphic design, ad programming and promotion (Facebook, Instagram, Google Ads). Managed brochures and coordinated promotional store activities including events, hostesses, stands, mailboxing, and material hiring. Achieved significant growth in web metrics and social media engagement. Handled website management in Wordpress and campaign/product photography and editing.
Marketing Manager at Designer Pages (NYC)
November 30, 2018 - July 11, 2025
Managed B2B and B2C SaaS company marketing in English. Oversaw account management of B2B clients, reporting, offering, and internal client advertising management across networks, newsletters, platforms, and websites. Executed Google Marketing Platform campaigns with personalized KPI reports. Delivered writing, graphic design, report creation, presentations, and social media/email marketing campaigns.
Digital Marketing and Communication Coordinator at Motomel (Benelli, Keeway, Vespa, Sym)
October 31, 2016 - July 11, 2025
Renewed and positioned corporate image and brand on the Internet using SEO and SEM strategies. Authored institutional documents and managed media advertisements across various channels including TV, radio, magazines, and outdoor advertising. Developed and executed social network campaigns, Google Ads, managed brand launches, create loyalty strategies, and negotiated joint campaigns with influencers. Responsible for photography, event coverage, prize drawings, campaign reports, and overseeing employees.
Communication and Digital Marketing Coordinator at Fundación Vida Silvestre Argentina (NGO)
December 31, 2016 - July 11, 2025
Coordinated communication department of the Red Argentina de Reservas Naturales Privadas. Developed corporate image, authored web content and institutional documents, and managed SEO and social media updates. Organized events, managed photography, member recruitment, logistics, announcements, and newsletters.
Marketing & Communications Manager at EMRED - Digital Marketing Agency
March 1, 2023 - Present
B2B with specialization in Marketing Automation CRM, CDP Omnichannel, A/B Testing and CRO Web Personalization. Clients mostly with e-commerce. Situational analysis of the company and brand. Presentation of complete Marketing Plan and implementation of Rebranding. Brand Awareness, Growth Marketing Strategy and Customer Success. Account Management of A Clients, reports, cross selling & upselling. SEO strategy on page and off page. Web analytics and Objectives by KPIs. Management of SALESmanago (CRM), Blueshift (CDP), Trbo (Personalization - CRO), ABlyft. GA4. Search Console, Tag Manager, Google Ads, Google Trends. Optimization of the Sales Team processes, meetings with potential clients and commercial proposals. Materials and content for the Sales Team. Content Strategy & Project Management: Idea, direction, structure, menu and complete writing of the new website (www.emred.com), management and editing (Wordpress + Elementor and Plugins/Widgets). Writing, design and publication of blog c
Growth Digital Marketing Manager at Wonest (Albenture/Más Vida Red)
March 1, 2023 - July 11, 2025
B2B SaaS. Marketing plan and launch strategy for new brand: Wonest. Archetype of potential clients. Value Proposition and Brand Identity. Creation of Landings for recruitment. A/B tests. Lead Nurturing: Capture, Identification and Loyalty Campaigns in Pardot - CRM Salesforce Sales Cloud. Email Marketing: Automation, Workflows. Creation of templates and writing content, lists, forms, campaigns, etc. Piece Design in Canva. Social Media Ads. Linkedin Content.
Digital Marketing Manager at Dealz SL (Poundland - PepCo)
June 1, 2022 - July 11, 2025
B2C Retail. Job in English and Spanish. Off and online strategy and planning. Budget management and control. Personnel in charge. Marketing Plan. Opening of more than 35 physical stores. Social Media schedule, development and writing of posts. Graphic design. Programming and promotion (Facebook Ads, Instagram Ads, Google Ads). Management of bimonthly brochures. Coordination of all promotional actions in the store: Hostesses, stands, mailboxing, special events, hiring and material for stores. Growth of 62% in visits and registrations on the website, 45% of followers on social networks and 100% of engagement in one year. Campaigns by KPI, audience reports and results with CTR, evolution of followers and engagement. Website Reports (Google Analytics). Trends and customer feedback on networks. Development of campaigns with design agencies, web development and offline and online marketing for implementation in the media, public roads, press, media. Entry and management of suppliers. Oracle.
Brand Manager & Digital Marketing Consultant at Freelancer
August 1, 2015 - Present
Consulting. Inbound and Outbound Marketing. Situational analysis. Personalized Marketing Strategy and Plan according to needs. Automated Lead Acquisition and Customer Loyalty Campaigns. Workflows and Customer Journey. Branding, graphic design & Social Media Management. Email Marketing. SEO strategy. Website development through Wordpress. Creation of content and development of campaigns in Google Ads and advertisements in Social Media. Writing of institutional documents, press releases, translations, web content, blog content. Design of brochures, invitations, presentations, flyers, business cards, menus, newsletters, logos, videos and digital material. Event and product photography; edition.
Marketing Manager at Designer Pages (NYC)
November 1, 2018 - July 11, 2025
B2B and B2C SaaS company. I work 100% in English, with employees in charge. Account Management of B2B clients, reports, offer and management of internal client advertising on our networks, newsletters, platforms and websites. Campaigns on Google Marketing Platform (ex Doubleclick) and personalized reports by KPIs. Google Ads, Ad Manager and Google Analytics. Own CRM. Writing, Graphic Design, Reports, Presentations. Social networks & Email Marketing (journeys, design, html, CSS, Mailchimp and Sailthru).
Digital Marketing and Communication Coordinator at Motomel (Benelli, Keeway, Vespa, Sym)
October 1, 2016 - July 11, 2025
B2C business. Renewal and positioning of the corporate image and brand on the Internet (SEO and SEM). Writing of institutional docs in Google, Wikipedia, forums, blogs, website and Social Media. Media advertisements (TV, magazines, radio, newspapers) and advertising on public transports/streets (Copywriting). Development of strategy and execution of campaigns in Social Networks (content and promotion). Google Ads (brand launch campaigns, loyalty, competition, presence, capture and creation of databases, product launches, presence in market niches, etc.) and Google Analytics. Reports. Launch of brands such as Benelli and Keeway in Argentina, negotiation of joint campaigns on Spotify, Google, Twitter and Waze. Negotiation with influencers from different fields. Photography, edition and coverage of events in Social Media. Prize Drawings. Reports and presentations of campaign results. Employees in my charge.
Communication and Digital Marketing Coordinator at Fundación Vida Silvestre Argentina (NGO)
December 31, 2016 - July 11, 2025
B2B business. Coordination of the Communication Department of the Red Argentina de Reservas Naturales Privadas, part of the Fundación Vida Silvestre. Complete development of the association's corporate image, drafting of initial documents and implementation of the Network. Copywriting: Writing of the web content, institutional documents, social media content, presentations for events, etc. Design of invitations and material for the 1st International Meeting of Reservas Naturales Privadas held in the province of Entre Ríos, Argentina. Organization of the event and in charge of photography during it. Maintenance of social media, updating content on the website, database of organizations, SEO, etc. Account Managing, recruitment of new members, logistics, announcements and newsletters.

Education

Bachelor Degree in Sciences of Communications at Universidad Argentina de la Empresa
March 1, 2011 - August 28, 2015
Bachelor Degree in Communication Sciences at Universidad Argentina de la Empresa (UADE)
January 1, 2011 - December 31, 2016
Degree in Audiovisual Arts at Universidad Nacional de las Artes (UNA)
January 1, 2008 - December 31, 2010
Bachelor with Orientation in Communications at Colegio Euskal-Echea
January 1, 2002 - December 31, 2006
Bachelor Degree at Universidad Argentina de la Empresa (UADE)
January 1, 2011 - December 31, 2016
Degree at Universidad Nacional de las Artes (UNA)
January 1, 2008 - December 31, 2010
Bachelor at Colegio Euskal-Echea
January 1, 2002 - December 31, 2006

Qualifications

TikTok for Creatives + Mobile Video Creation for TikTok & Instagram - Domestika
January 1, 2023 - December 31, 2023
SEO: Search Engine Optimization - Hubspot Academy + Linkedin Learning
January 1, 2023 - December 31, 2024
AI for Marketing - Growth Hacking Course + LinkedIn Learning
January 1, 2023 - December 31, 2024
Google Ads + GA4 - LinkedIn Learning
January 1, 2016 - December 31, 2024
Brand Strategy on Instagram - Domestika
January 1, 2023 - December 31, 2023
Digital Marketing + Marketing B2B - Educación IT + Linkedin
January 1, 2014 - December 31, 2022
Creative Writing & Professional Edition - Escuela de Escritores + Ricardo Rojas, UBA
January 1, 2021 - December 31, 2023
Web Design (HTML, CSS, Javascript, PHP y MySQL) - Educación IT
January 1, 2015 - December 31, 2016
Wordpress - Educación IT + G.C.B.A.
January 1, 2014 - December 31, 2015
TikTok for Creatives + Mobile Video Creation for TikTok & Instagram - Domestika
January 1, 2023 - December 31, 2023
SEO: Search Engine Optimization - Hubspot Academy + Linkedin Learning
January 1, 2023 - December 31, 2024
AI for Marketing - Growth Hacking Course + LinkedIn Learning
January 1, 2023 - December 31, 2024
Google Ads + GA4 - LinkedIn Learning
January 1, 2016 - December 31, 2024
Brand Strategy on Instagram - Domestika
January 1, 2023 - December 31, 2023
Digital Marketing + Marketing B2B - Educación IT + Linkedin
January 1, 2014 - December 31, 2022
Creative Writing & Professional Edition - Escuela de Escritores + Ricardo Rojas, UBA
January 1, 2021 - December 31, 2023
Web Design (HTML, CSS, Javascript, PHP y MySQL) - Educación IT
January 1, 2015 - December 31, 2016
Wordpress - Educación IT + G.C.B.A.
January 1, 2014 - December 31, 2015

Industry Experience

Agriculture & Mining, Consumer Goods, Government, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Software & Internet, Transportation & Logistics, Travel & Hospitality, Other, Manufacturing

Skills

Experience Level