Lucía Ramón Rufo
I'm a Senior Social Media Manager with 7+ years in B2B paid and organic social. I drive enterprise pipeline via LinkedIn and Meta Ads, targeting C-level, HR, and L&D decision-makers across EMEA.
About
I’m a Senior Social Media Manager with 7+ years in B2B paid and organic social. I drive enterprise pipeline via LinkedIn and Meta Ads, targeting C-level, HR, and L&D decision-makers across EMEA. I’ve managed a $50K monthly paid budget, increased lead attribution to social by 15%, and grown an organic community to 60K+.
I own the end-to-end content function—from strategy to multi-channel production (paid, organic, email, and web). I lead a copywriter and collaborate with cross-functional teams to deliver integrated campaigns. I track KPIs and report insights to senior leadership, and I’m fluent in Spanish (native), English (C2), and French (B2).
- 7 years' experience
- Joined May 2026
Skills· 11
Languages
- Spanish; CastilianFluent
- EnglishFluent
- FrenchIntermediate
Industry experience
- Telecommunications
- Financial Services
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience
Reduced CPL 70% and grew qualified leads 5x in 6 months by restructuring paid social strategy and audience segmentation across LinkedIn and Meta. Grew LinkedIn engagement 48% and follower base 20% through segmented organic content and active community management. Own full social function: strategy, multi-platform content production (LinkedIn, Meta, Instagram), paid budget, and a graphic designer. Track and report KPIs (engagement, reach, CTR, conversions) to senior leadership monthly; provide actionable insights to optimize performance.
Drove enterprise pipeline via LinkedIn and Meta Ads targeting C-level, HR, and L&D decision-makers across EMEA; supported wins in banking and telecoms. Managed a $50K monthly paid budget; increased lead attribution to social by 15%, and grew organic community to 60K+. Directed integrated content across paid, organic, email, and web; managed a copywriter and owned end-to-end content production.
Planned and executed multi-channel campaigns for industrial and technology clients; managed cross-functional execution and client relationships. Improved brand visibility and audience engagement through structured campaign planning and performance optimization.
Education
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