I'm a Senior Social Media Manager with 7+ years in B2B paid and organic social. I drive enterprise pipeline via LinkedIn and Meta Ads, targeting C-level, HR, and L&D decision-makers across EMEA. I’ve managed a $50K monthly paid budget, increased lead attribution to social by 15%, and grown an organic community to 60K+. I own the end-to-end content function—from strategy to multi-channel production (paid, organic, email, and web). I lead a copywriter and collaborate with cross-functional teams to deliver integrated campaigns. I track KPIs and report insights to senior leadership, and I’m fluent in Spanish (native), English (C2), and French (B2).

Lucía Ramón Rufo

I'm a Senior Social Media Manager with 7+ years in B2B paid and organic social. I drive enterprise pipeline via LinkedIn and Meta Ads, targeting C-level, HR, and L&D decision-makers across EMEA. I’ve managed a $50K monthly paid budget, increased lead attribution to social by 15%, and grown an organic community to 60K+. I own the end-to-end content function—from strategy to multi-channel production (paid, organic, email, and web). I lead a copywriter and collaborate with cross-functional teams to deliver integrated campaigns. I track KPIs and report insights to senior leadership, and I’m fluent in Spanish (native), English (C2), and French (B2).

Available to hire

I’m a Senior Social Media Manager with 7+ years in B2B paid and organic social. I drive enterprise pipeline via LinkedIn and Meta Ads, targeting C-level, HR, and L&D decision-makers across EMEA. I’ve managed a $50K monthly paid budget, increased lead attribution to social by 15%, and grown an organic community to 60K+.

I own the end-to-end content function—from strategy to multi-channel production (paid, organic, email, and web). I lead a copywriter and collaborate with cross-functional teams to deliver integrated campaigns. I track KPIs and report insights to senior leadership, and I’m fluent in Spanish (native), English (C2), and French (B2).

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

Senior Content and Social Media Manager at ifeel
January 1, 2025 - Present
Reduced CPL 70% and grew qualified leads 5x in 6 months by restructuring paid social strategy and audience segmentation across LinkedIn and Meta. Grew LinkedIn engagement 48% and follower base 20% through segmented organic content and active community management. Own full social function: strategy, multi-platform content production (LinkedIn, Meta, Instagram), paid budget, and a graphic designer. Track and report KPIs (engagement, reach, CTR, conversions) to senior leadership monthly; provide actionable insights to optimize performance.
Social and Content Strategy Manager at ODILO
January 1, 2022 - January 1, 2025
Drove enterprise pipeline via LinkedIn and Meta Ads targeting C-level, HR, and L&D decision-makers across EMEA; supported wins in banking and telecoms. Managed a $50K monthly paid budget; increased lead attribution to social by 15%, and grew organic community to 60K+. Directed integrated content across paid, organic, email, and web; managed a copywriter and owned end-to-end content production.
Marketing Executive
January 1, 2019 - January 1, 2022
Planned and executed multi-channel campaigns for industrial and technology clients; managed cross-functional execution and client relationships. Improved brand visibility and audience engagement through structured campaign planning and performance optimization.

Education

Executive MBA at Instituto de Formación Empresarial de la Cámara de Comercio de Madrid
January 1, 2021 - May 6, 2026
Bilingual Bachelor's Degree in Commerce and Marketing at Universidad de Oviedo
January 11, 2030 - January 1, 2019
Technical Course of Graphic Design at UniversidadSan Jorge
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Financial Services, Software & Internet, Media & Entertainment, Professional Services