I’m Lucía Victoria García, a Strategic Designer, Creative Business Strategist, and Innovation Consultant with 8+ years focused on connecting design thinking with business strategy. I transform complex challenges into bold, user-centered solutions through research, prototyping, and storytelling—helping teams deliver measurable results across innovation, branding, and digital transformation. See more of my work by clicking my online portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Lucía Victoria García

I’m Lucía Victoria García, a Strategic Designer, Creative Business Strategist, and Innovation Consultant with 8+ years focused on connecting design thinking with business strategy. I transform complex challenges into bold, user-centered solutions through research, prototyping, and storytelling—helping teams deliver measurable results across innovation, branding, and digital transformation. See more of my work by clicking my online portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m Lucía Victoria García, a Strategic Designer, Creative Business Strategist, and Innovation Consultant with 8+ years focused on connecting design thinking with business strategy.

I transform complex challenges into bold, user-centered solutions through research, prototyping, and storytelling—helping teams deliver measurable results across innovation, branding, and digital transformation.

See more of my work by clicking my online portfolio: Website not available. Sign in: https://www.twine.net/signup

See more

Language

Spanish; Castilian
Fluent
English
Intermediate
Portuguese
Beginner

Work Experience

Business Design Strategist at MJV Technology & Innovation
November 1, 2021 - Present
Translate complex business strategies into consumer-driven experiences to drive innovation. Research client needs and market trends and apply Design Thinking methodologies to ensure solutions are both innovative and actionable. Collaborate with cross-functional international multidisciplinary teams to build cutting-edge solutions addressing evolving client challenges, in real time.
Strategic Designer and Innovation Consultant at MJV Technology & Innovation
November 1, 2018 - October 31, 2021
Bridge data analysis and effective brand communication for clients including The Coca-Cola Company and Schneider Electric. Analyze information, gather insights, and transform raw data into visually compelling charts, graphs, dashboards, infographics, and other visual elements grounded in a strategic lens.
Designer at BlackSip
October 1, 2017 - June 1, 2021
Work in a digital marketing and eCommerce agency for brands including Diageo, Mondelez, Adidas, and Sodexo. Focus on marketing strategy and web/digital problem solving, contributing to digital presence strengthening across multiple clients.
Designer (Marketing Department) at Metrokia S.A.
June 1, 2016 - July 1, 2017
Create print and digital advertising pieces, write copy, manage community channels, and contribute to digital marketing strategies for the commercial area as the official dealer of KIA Motors in Colombia.
Creative Designer (Intern) at There Marketing S.A.S
January 1, 2016 - June 1, 2019
Create conceptual designs for BTL activities as the only creative in a small agency. Support branding/identity and advertising deliverables for clients including Coca-Cola FEMSA, CA Technologies, and Kiehl’s while developing multitasking and pressure-handling skills.
Creative Designer (Intern) at T(h)e Marketing S.A.S
January 1, 2016 - June 1, 2016
Intern in a small BTL agency working on brands including Coca-Cola FEMSA, CA Technologies, and Kiehl’s. As the only creative in the agency, developed conceptual designs for BTL activities, strengthening multitasking and execution under pressure.

Education

Professional Graphic Designer at Universidad Jorge Tadeo Lozano
January 1, 2011 - January 1, 2016
Interaction Design Foundation course (training) at Interaction Design Foundation
January 1, 2017 - January 1, 2018
Course in Technology & Innovation (MIT Professional Education) at MIT Professional Education
January 1, 2022 - January 1, 2022
Communication & Presentation at Stage Academy / Vinh Giang
January 1, 2024 - January 1, 2024
Professional Graphic Designer at Universidad Jorge Tadeo Lozano
January 1, 2011 - January 1, 2016
Interaction Design Foundation course at Interaction Design Foundation
January 1, 2017 - January 1, 2018
Technology & Innovation (MIT Professional Education) course at MIT Professional Education
January 1, 2022 - January 1, 2022
Communication & Presentation course at Stage Academy / Vinh Giang
January 1, 2024 - January 1, 2024

Qualifications

Course in Technology & Innovation (MIT Professional Education)
January 1, 2022 - January 1, 2022
Interaction Design Foundation training
January 1, 2017 - January 1, 2018
Communication & Presentation (Stage Academy / Vinh Giang)
January 1, 2024 - January 1, 2024
Professional Graphic Designer
January 1, 2011 - January 1, 2016
Technology & Innovation (MIT Professional Education) course
October 14, 2022 - January 14, 2023

Industry Experience

Professional Services, Consumer Goods, Energy & Utilities, Education, Media & Entertainment, Retail, Computers & Electronics