With over seven years of experience in social media management, influencer marketing, and content creation, I’m dedicated to making social media accessible to businesses of all sizes and sectors. ​ I’ve led impactful campaigns for brands such as Ariat, Isagenix, and Cole Beauty, blending creativity with a data-driven approach to deliver real, measurable results. My work focuses on building genuine connections, an engaged community, and scaling growth across platforms, including Instagram, TikTok, Facebook, X, YouTube, and Pinterest. ​ Career highlights include supporting Ariat’s first European TV ad, contributing to Isagenix’s most successful product launch to date (Hydrate + Hyaluronic Acid), and coordinating collaborations with well-known personalities like Kaleb Cooper and Adam Henson. ​ Beyond social media, I’m also a Qualified Personal Trainer, Bikini Bodybuilder, and Fitness Influencer, offering authentic insight into the health, wellness, and fitness space. I’ve partnered with brands such as Evelyn Health, The HeadPlan, and GluteyWear, among others - so when I say I understand influencer marketing and UGC, I truly mean it. ​ As a neurodivergent creator and strategist, I bring a fresh perspective to digital marketing - one rooted in clarity, empathy, and individuality. What’s Social? was built to make social media accessible to every business, regardless of size, structure, or neurotype. ​ Let’s chat about how we can help your brand grow - the social way.

With over seven years of experience in social media management, influencer marketing, and content creation, I’m dedicated to making social media accessible to businesses of all sizes and sectors. ​ I’ve led impactful campaigns for brands such as Ariat, Isagenix, and Cole Beauty, blending creativity with a data-driven approach to deliver real, measurable results. My work focuses on building genuine connections, an engaged community, and scaling growth across platforms, including Instagram, TikTok, Facebook, X, YouTube, and Pinterest. ​ Career highlights include supporting Ariat’s first European TV ad, contributing to Isagenix’s most successful product launch to date (Hydrate + Hyaluronic Acid), and coordinating collaborations with well-known personalities like Kaleb Cooper and Adam Henson. ​ Beyond social media, I’m also a Qualified Personal Trainer, Bikini Bodybuilder, and Fitness Influencer, offering authentic insight into the health, wellness, and fitness space. I’ve partnered with brands such as Evelyn Health, The HeadPlan, and GluteyWear, among others - so when I say I understand influencer marketing and UGC, I truly mean it. ​ As a neurodivergent creator and strategist, I bring a fresh perspective to digital marketing - one rooted in clarity, empathy, and individuality. What’s Social? was built to make social media accessible to every business, regardless of size, structure, or neurotype. ​ Let’s chat about how we can help your brand grow - the social way.

Available to hire

With over seven years of experience in social media management, influencer marketing, and content creation, I’m dedicated to making social media accessible to businesses of all sizes and sectors.

I’ve led impactful campaigns for brands such as Ariat, Isagenix, and Cole Beauty, blending creativity with a data-driven approach to deliver real, measurable results. My work focuses on building genuine connections, an engaged community, and scaling growth across platforms, including Instagram, TikTok, Facebook, X, YouTube, and Pinterest.

Career highlights include supporting Ariat’s first European TV ad, contributing to Isagenix’s most successful product launch to date (Hydrate + Hyaluronic Acid), and coordinating collaborations with well-known personalities like Kaleb Cooper and Adam Henson.

Beyond social media, I’m also a Qualified Personal Trainer, Bikini Bodybuilder, and Fitness Influencer, offering authentic insight into the health, wellness, and fitness space. I’ve partnered with brands such as Evelyn Health, The HeadPlan, and GluteyWear, among others - so when I say I understand influencer marketing and UGC, I truly mean it.

As a neurodivergent creator and strategist, I bring a fresh perspective to digital marketing - one rooted in clarity, empathy, and individuality. What’s Social? was built to make social media accessible to every business, regardless of size, structure, or neurotype.

Let’s chat about how we can help your brand grow - the social way.

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Work Experience

Social Media Manager at UCAS
January 1, 2023 - Present
Own and execute UCAS's national organic and paid social media strategy across nine channels; contributed to rapid growth of the TikTok channel (to 30K followers within three weeks); achieved 2.07% total organic follower growth in the first three months; delivered 136K+ organic views on a single video; led live Instagram and TikTok sessions; built and managed multi-channel content calendars; coordinated cross-functional teams (marketing, design, and education stakeholders) to align social actions with regional and national priorities.
Social Media & Content Manager at Ariat Europe / Internet Group
January 1, 2024 - Present
Managed £475K annual social media budget; grew followers to 510K+ across platforms; planned and executed influencer and ambassador campaigns with a combined reach of 5.9M+; led global organic and paid social strategy across Instagram, TikTok, LinkedIn, Facebook, and YouTube for a high-growth wellness brand; secured partnerships with creators and events (Long Road Festival, Kaleb Cooper, Adam Henson, Labrinth, and others); drove cross-functional campaigns and global rollouts; increased website traffic and built a 14K+ engaged community for a health and wellness startup; developed culturally resonant content calendars and performance dashboards; collaborated with product, design, and international teams to localize messaging for regional audiences.
Social Media & Content Manager at Isagenix
January 1, 2025 - Present
Managed £75K annual social media budget; led global organic and paid social strategy across Instagram, TikTok, LinkedIn, Facebook, and YouTube for a high-growth wellness brand; planned and executed influencer and ambassador campaigns; built and scaled a 14K+ engaged community from launch; delivered data-driven content calendars, performance dashboards, and insights to optimize creative and media investments; collaborated with regional teams to ensure messaging aligned with strategic priorities across platforms.

Education

BA (Hons) Creative Advertising at University of Lincoln
January 11, 2030 - January 13, 2026
BTEC Level 3 Creative Media at Northampton College
January 11, 2030 - January 13, 2026
Level 3 Personal Training at The Training Room
January 11, 2030 - January 13, 2026

Qualifications

BA (Hons) Creative Advertising
January 11, 2030 - January 13, 2026
BTEC Level 3 Creative Media
January 11, 2030 - January 13, 2026
Level 3 Personal Training
January 11, 2030 - January 13, 2026

Industry Experience

Media & Entertainment, Education