Senior Graphic Designer at Piedmont Brand Co.

Design integrated marketing campaigns across print, digital, retail, and mobile channels for Shell Lubricant Solutions and Twice Convenience Stores. Led creative strategy and execution of a scalable digital advertising library for a key client, producing hundreds of reusable assets that strengthened brand consistency. Coordinated project timelines and priorities using Asana while partnering with leadership to keep client initiatives on schedule. Produced AI-assisted marketing imagery using Adobe Firefly, ChatGPT, and Adobe Photoshop while maintaining brand standards and earning expedited approval within the client’s AI governance process. Collaborated with junior motion designers to provide feedback and ensure cohesive campaign execution across static and animated assets.

Graphic Designer at UNC Health Foundation

Sole in-house designer supporting an organization of 50+ employees, leading creative development for fundraising campaigns, donor communications, and executive presentations. Served as the main liaison for branding questions and design approvals across the organization. Managed projects with external print vendors.

Graphic Designer at Crux

Designed integrated digital and print marketing campaigns for up to 16 concurrent clients across multiple industries. Partnered with account managers to develop brand-consistent concepts from initial strategy through production.