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With 10 years of copywriting experience primarily in financial services and fintech, I'm looking to help grow another great brand's customer base and create even more engaging content. I've created top-ranking SEO content, emails that convert, and PR and social content that made customers truly believe in a brand's ethos.…

Lucy England

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With 10 years of copywriting experience primarily in financial services and fintech, I'm looking to help grow another great brand's customer base and create even more engaging content. I've created top-ranking SEO content, emails that convert, and PR and social content that made customers truly believe in a brand's ethos.…

Available to hire

With 10 years of copywriting experience primarily in financial services and fintech, I’m looking to help grow another great brand’s customer base and create even more engaging content. I’ve created top-ranking SEO content, emails that convert, and PR and social content that made customers truly believe in a brand’s ethos.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Copywriter at Simply Business

April 1, 2024 - Present

Creating shorter form copy for campaigns and day-to-day marketing efforts including web copy, email, social and collaboration with design, ECRM and social teams. Keeping knowledge centre up to date with informative SEO-focused articles. Key achievement: leading campaigns surrounding Labour election and first budget and the impact these moments had on SMEs.

Copywriter at LEAP

January 31, 2024 - September 10, 2025

Writing articles, social media and other marketing copy for J.P. Morgan Private Bank.

Copywriter and SAE at Common Industry

August 31, 2023 - September 10, 2025

Hard-hitting campaigns: creating and distributing pitches and press releases to gain coverage in top-tier nationals and quality trade media outlets; building press lists and managing media contacts per campaign. Ongoing client commentary: writing and distributing comments from key client stakeholders on major news events; regular op-eds: ghost writing pieces for c-suite stakeholders and securing spots in high quality trades.

Copywriter at HSBC

October 31, 2022 - September 10, 2025

Involved in a project for HSBC in which they were completely rehauling all of their international web pages for products and services. Turning user needs into user stories based on discussions with subject matter experts. Decided how best to display page content - visuals as well as copy - and link to other pages. Writing copy for optimum user experience while sticking to HSBC TOV. Worked directly with stakeholders to review.

Copywriter at Freelance

October 1, 2021 - Present

Writing articles on an ad-hoc basis for various brands and publications.

Content Manager at Future Content (now W Inbox)

October 31, 2021 - September 10, 2025

Strategising, planning and implementing highly successful lead generation campaigns for SaaS startups; extensive customer research to establish campaign ideas; creating tone of voice guidelines, briefing freelance writers and editing content; establishing distribution plans; pitching in to write where needed. Achievements include bringing in over 1,000 quality leads from a thought leadership report for Solverboard. Also maintained service for niche legacy clients, managing content calendars and client relationships; example: ultimate guide to subsidence for Hamilton Fraser that reached Google’s #1.

Freelance Copywriter at Immediate Media

October 31, 2019 - September 10, 2025

Writing articles as part of a digital optimization project for Boundless, one of the magazine publisher’s branded tourism titles.

Content Manager at Zone

October 31, 2019 - September 10, 2025

Social media manager for Maersk, creating daily social content in a newsroom-style strategy to connect with stakeholders at major trade bodies; led to over 5 million video views; created the exact tweet that culminated in a real-world partnership between Maersk and The International Trade Centre; day-to-day community management and responding to customer queries.

Copywriter at VisitLondon (London & Partners)

May 31, 2016 - September 10, 2025

Researching and writing leisure and tourism content for London’s official promotional company.

Technology Reporter (Intern) at Business Insider

October 31, 2015 - September 10, 2025

Secured a highly competitive internship to write news articles and features on the tech stories that matter to BI’s 100 million readers, including new startups and venture capital deals in the UK, Europe and US.

Editor at PaymentEye (Contentive)

April 30, 2015 - September 10, 2025

Managed a popular B2B fintech publication called PaymentEye, part of London marketing firm Contentive’s portfolio.