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I’m a freelance content specialist with 7+ years of experience helping startups grow through clear messaging and creative storytelling. I offer content strategy, content creation, and social media strategy services, supported by systems that help your team deliver campaigns on time and on budget.…

Lucy O'Connor

Content Creator, Content Strategist, Marketing Strategist, +1

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I’m a freelance content specialist with 7+ years of experience helping startups grow through clear messaging and creative storytelling. I offer content strategy, content creation, and social media strategy services, supported by systems that help your team deliver campaigns on time and on budget.…

Available to hire

I’m a freelance content specialist with 7+ years of experience helping startups grow through clear messaging and creative storytelling. I offer content strategy, content creation, and social media strategy services, supported by systems that help your team deliver campaigns on time and on budget.

Skills

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Global Marketing Lead at Cogo

April 1, 2023 - October 1, 2025

Led global marketing for a sustainable fintech, redefining strategy to align with commercial goals and increase qualified leads by 6%. Managed multi-channel content and campaigns that boosted website traffic by 136% and enhanced LinkedIn performance, growing followers by 3,500+ and engagement from 6.2% to 9.8%. Partnered with banks, including ING, on launches that attracted 45,000 users in the first month.

Content Lead (EMEA) at Cogo

September 1, 2022 - April 1, 2023

Developed and executed a content strategy that increased site traffic by 8% and secured #1 Google rankings for key search terms. Led cross-functional teams to deliver 8+ research reports, translating complex behavioural science into accessible insights. Launched a webinar series, generating 350+ qualified banking leads. Built the CEO’s personal brand through thought leadership and media placements, growing LinkedIn followers by 1,200+ and boosting referral traffic by 18%.

Marketing Consultant at Self-Employed

September 1, 2020 - October 3, 2025

Provided strategic marketing and content consultancy to purpose-driven startups, including Beam, Good On You, Trail, Ctrl Alt, and Hexis. Highlights include tripling Trail’s organic traffic, doubling social engagement for Good On You’s 200K+ community, and leading a crowdfunding campaign that exceeded its funding target by 350%. I also built scalable content systems that streamlined production and helped teams deliver consistent, high-quality marketing output.

Content and Community Manager at Hubble

January 1, 2020 - November 1, 2020

Led content and community strategy through a pivot to enterprise, aligning marketing with new commercial goals. Built a 400+ member community of the company’s new target audience, selling out 4 events and generating 10+ qualified leads. Repositioned content strategy to boost organic traffic by 12% and strengthen brand visibility. Managed the annual awards programme, securing sponsorships and increasing ticket sales by 35% YoY.

Digital Marketing Executive at Hubble

March 1, 2019 - January 1, 2020

Supported full-funnel digital marketing across social, email, content, and paid channels to drive brand awareness and lead generation. Increased social following by 42% and engagement by 28%. Built automated email nurture campaigns, achieving a 6% CTR and reactivating dormant leads. Produced multi-channel content to support campaigns and inbound growth.