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Freelance multidisciplinary designer with extensive experience in motion design, graphic design, and brand identity . I collaborate with brands and agencies looking for a versatile person capable of integrating art direction, illustration, and animation , as well as with organizations or socially impactful projects that want to showcase good causes through design .
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The goal of this motion design project was to improve the user experience of the Bubble Music web app , an online video game that featured lag times during navigation. To make the gameplay more engaging and dynamic, I developed light and fluid animations that could accompany the user without slowing down loading times.
Challenge:
Finding a balance between aesthetics and performance: the animations had to be interesting but at the same time optimized for the web. For this reason, I chose to create them in Adobe After Effects , exporting them via LottieFiles , a technology that allows you to integrate animations in JSON format, lightweight and perfect for interactive applications.
More about this project:
https://ludovicameneghella.com/progetti/bubble-music-videogame-motion/
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