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Hi, I’m Luisa Lainez, a senior product designer specializing at the intersection of engineering and design for B2B SaaS and fintech. I lead complex systems architecture, translating dense business logic into intuitive, high-adoption interfaces.\n\nI have a proven track record of operating autonomously in agile environments to scale products, reduce technical debt through DesignOps, and maximize ROI by solving problems from their operational roots to visual fidelity.…Hi, I’m Luisa Lainez, a senior product designer specializing at the intersection of engineering and design for B2B SaaS and fintech. I lead complex systems architecture, translating dense business logic into intuitive, high-adoption interfaces.\n\nI have a proven track record of operating autonomously in agile environments to scale products, reduce technical debt through DesignOps, and maximize ROI by solving problems from their operational roots to visual fidelity.

Luisa Lainez

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Luisa Lainez, a senior product designer specializing at the intersection of engineering and design for B2B SaaS and fintech. I lead complex systems architecture, translating dense business logic into intuitive, high-adoption interfaces.\n\nI have a proven track record of operating autonomously in agile environments to scale products, reduce technical debt through DesignOps, and maximize ROI by solving problems from their operational roots to visual fidelity.…Hi, I’m Luisa Lainez, a senior product designer specializing at the intersection of engineering and design for B2B SaaS and fintech. I lead complex systems architecture, translating dense business logic into intuitive, high-adoption interfaces.\n\nI have a proven track record of operating autonomously in agile environments to scale products, reduce technical debt through DesignOps, and maximize ROI by solving problems from their operational roots to visual fidelity.

Available to hire

Hi, I’m Luisa Lainez, a senior product designer specializing at the intersection of engineering and design for B2B SaaS and fintech. I lead complex systems architecture, translating dense business logic into intuitive, high-adoption interfaces.\n\nI have a proven track record of operating autonomously in agile environments to scale products, reduce technical debt through DesignOps, and maximize ROI by solving problems from their operational roots to visual fidelity.

Skills

Product Design

Figma

Data Visualization

Experience Level

Product Design

Expert

Figma

Expert

Data Visualization

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Product Designer & Design Systems Lead at PulseTek

November 1, 2024 - Present

End-to-end product lifecycle leadership for 'FacePlus', a multi-tenant SaaS fintech infrastructure serving 250+ enterprise clients. Redesigned core invoicing engineering, achieving a 25% drop in L1 support tickets and a 15-point increase in NPS by reducing cognitive load in complex financial flows. Architected a semantic token system from scratch using Figma Variants to reduce developer handoff friction and eradicate visual inconsistencies in production by 30%. Systematized mass invoicing and tax-compliance workflows, transforming rigid regulatory requirements into modular UI components for scalable UI patterns.

Lead Product Designer (Consultant) at FinTech & Retail Consulting

January 1, 2024 - Present

Remote direction of UX/UI strategy and product design for fintech startups, focusing on ecosystem scalability and conversion.

Product Designer at Prefectura del Guayas (Gov Tech)

October 1, 2023 - January 31, 2024

Systematic modernization of public interfaces and citizen-facing service ecosystems. Robustness & Accessibility: achieved WCAG 2.1 AA compliance (90+ score) through contrast audits and atomic design architecture, guaranteeing usability in adverse conditions. Projected a 20% increase in task completion rate after identifying and refactoring friction points in the official tourism platform.