Available to hire
I’m Luisa Bacca Vanegas, a Senior Industrial Designer with over 5 years of experience leading visual campaigns at national and international levels. I specialize in branding, product design, UX, and packaging, with a strategic approach that blends aesthetic sensitivity, leadership in art direction, and visual execution across multiple platforms and formats. I have led graphic proposals from concept development to final production, achieving successful outcomes in advertising campaigns, digital content, and 360° projects. My strong visual thinking and proficiency in 2D/3D tools enable me to create high-impact visual experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Senior Industrial Designer at PROMO INTERNATIONAL INC
August 1, 2025 - PresentDesign for multiple consumer goods categories; contributed to annual marketing strategy with visual solutions; designed and optimized packaging for new launches; modeled and rendered trade-show stands; created banners and assets for websites and email campaigns; led campaigns with international reach (US, Honduras, Caribbean).
Industrial Designer at PROMO INTERNATIONAL INC
August 1, 2025 - PresentDesign for multiple consumer goods categories; collaborated in planning and development of annual marketing strategy. Enhanced and optimized packaging for new product launches; modeled and rendered stands for international trade shows and activations. Designed banners and visual assets for websites and email campaigns optimized for conversion. Led visual campaigns that boosted sales and strengthened brand positioning. Implemented SEO design improvements and produced social media and Amazon content with strong visual impact. Campaigns implemented in the United States, Honduras, and the Caribbean Islands.
Senior Industrial Designer at INFINITEK PARÍS
September 1, 2022 - February 28, 2025Led visual campaigns that boosted sales and strengthened brand positioning. Designed functional and visually aligned packaging, key to the commercial success of products. Applied SEO design improvements that positioned the website on the first page of Google search results. Developed content for social media and Amazon with a strategic focus and strong visual impact. Modeled and rendered brand-aligned stands, recognized for their visual appeal and precision. Directed photo shoots and produced dynamic content for social media advertising. Executed full branding for new brands in development, planned for future market launches. Campaigns reached international markets including Colombia, the United States, Mexico, and Ecuador.
Graphic Designer at EXCALIBUR PRODUCCIONES
February 1, 2021 - October 1, 2021Developed visual materials, BTL campaigns, signage, and branding for clients (e.g., Ecopetrol, DirecTV); created 3D models and renders for presentations; designed graphic pieces for the reality show El Protagonista Soy Yo and live broadcasts.
Industrial Designer at EXCALIBUR PRODUCCIONES
February 1, 2021 - October 1, 2021Developed visual materials, BTL campaigns, signage, and branding for companies such as Ecopetrol and DirecTV, ensuring brand consistency and recall. Created 3D models and renders for high-impact presentations and visual proposals. Designed graphic pieces for the reality show 'El Protagonista Soy Yo' and live broadcasts, ensuring an engaging and professional visual experience.
Graphic Designer at KOG STUDIO
October 1, 2020 - June 1, 2022Designed graphic content for social media; planned and developed products for commercialization; designed packaging for burgers and hot dogs; created graphic assets for menus, labels, brochures; edited photos and promotional videos to strengthen brand identity.
Designer at KOG STUDIO
October 1, 2020 - June 1, 2022Designed graphic content for social media aligned with brand identity. Planned, designed, and developed products for commercialization, ensuring functionality and market fit. Designed packaging for burgers and hot dogs; created graphic assets for social media, menus, brochures, labels, and promotional materials. Edited photos and promotional videos for new products, maintaining high-quality visuals.
Product Designer at BURGER POP
September 1, 2020 - December 1, 2020Created 3D models and product designs for laser cutting and engraving on leather and wood; developed functional and aesthetic items including bags, shoes, keychains, and home accessories.
Designer at BURGER POP
September 1, 2020 - December 1, 2020Created 3D models and product designs for laser cutting and engraving on leather and wood. Developed functional and aesthetic items including bags, shoes, keychains, and home accessories.
Design Intern at DIKKAR
June 1, 2018 - November 1, 2018Developed brand branding, point-of-sale design, footwear collections, and packaging; created functional labels and accessories; designed technical clothing for operators and sales staff to align with corporate image.
Industrial Design Intern at CCB / Red Academia de Diseño
June 1, 2018 - November 1, 2018Internships focusing on brand branding, POS design, and packaging development, with emphasis on sustainability.
Design Intern at RED ACADÉMICA DE DISEÑO AND CCB
June 1, 2017 - November 1, 2017Internship contributing to branding, packaging, and design education projects associated with Universidad Autónoma de Colombia.
Industrial Design Intern at DIKKAR
June 1, 2017 - November 1, 2017Developed brand branding, point-of-sale design, footwear collections, and packaging, achieving visual coherence.
Education
Industrial Design at Universidad Autónoma de Colombia
January 1, 2014 - January 1, 2019English B2 at ACE ENGLISH MALTA
March 1, 2025 - June 1, 2025Industrial Design at Universidad Autónoma de Colombia
January 1, 2014 - January 1, 2019English B2 Certification at ACE English Malta
March 1, 2025 - June 1, 2025Midjourney / AI (Domestika) at Domestika
January 11, 2030 - July 1, 2026Character Illustration with Style (Domestika) at Domestika
January 11, 2030 - July 1, 2026Calligraphy and Lettering (Domestika) at Domestika
January 11, 2030 - July 1, 2026Introduction to After Effects (Domestika) at Domestika
January 11, 2030 - July 1, 2026Full Volume Illustration (Domestika) at Domestika
January 11, 2030 - July 1, 2026Qualifications
Midjourney / AI
January 1, 2022 - January 1, 2022Character Illustration with Style
January 1, 2023 - January 1, 2023Calligraphy and Lettering
January 1, 2021 - January 1, 2021Introduction to After Effects
January 1, 2020 - January 1, 2020Full Volume Illustration Courses
January 1, 2024 - January 1, 2024English B2 Certification
March 1, 2025 - June 1, 2025Midjourney / AI Course
January 11, 2030 - July 1, 2026Character Illustration with Style (Domestika)
January 11, 2030 - July 1, 2026Calligraphy and Lettering (Domestika)
January 11, 2030 - July 1, 2026Introduction to After Effects (Domestika)
January 11, 2030 - July 1, 2026Full Volume Illustration (Domestika)
January 11, 2030 - July 1, 2026Industry Experience
Consumer Goods, Media & Entertainment, Retail, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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