Luisa Fernanda Escovar Velásquez

Develop and pitch campaign concepts aligned with brand objectives, driving engagement across TV and digital platforms. Lead a cross-functional creative team ensuring narrative consistency and technical excellence across scripts, video, and design. Collaborate with marketing and sales teams to optimize messaging for audience growth and client acquisition. Provide structured feedback to improve campaign performance and outbound communication.

Executed high-volume outbound outreach (60+ daily calls/emails) to enroll patients in virtual health programs. Generated qualified leads and consistently exceeded conversion targets. Managed CRM tracking and reporting in Google Sheets and medical databases. Coordinated cross-team communication to streamline onboarding and follow-up processes. Supported onboarding of team members, introducing workflows, platforms and processes.

Delivered customer support using HubSpot CRM and inbound methodology. Collaborated with BDR/ SDR teams to enhance client retention and engagement. Led LATAM diversity, inclusion, and belonging initiatives and strengthened cross-regional communication.