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Over the past five years I’ve built a hands-on portfolio across content creation, copywriting, and brand strategy, helping teams align storytelling with measurable business outcomes. I love collaborating across disciplines, testing new ideas, and learning from every campaign. From punchy captions to full-scale rebrands, I’m happiest when I’m making things that matter to people and brands alike.…Over the past five years I’ve built a hands-on portfolio across content creation, copywriting, and brand strategy, helping teams align storytelling with measurable business outcomes. I love collaborating across disciplines, testing new ideas, and learning from every campaign. From punchy captions to full-scale rebrands, I’m happiest when I’m making things that matter to people and brands alike.

Luis Fernandes

Social Media Manager, Content Creator, Content Strategist, +2

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Over the past five years I’ve built a hands-on portfolio across content creation, copywriting, and brand strategy, helping teams align storytelling with measurable business outcomes. I love collaborating across disciplines, testing new ideas, and learning from every campaign. From punchy captions to full-scale rebrands, I’m happiest when I’m making things that matter to people and brands alike.…Over the past five years I’ve built a hands-on portfolio across content creation, copywriting, and brand strategy, helping teams align storytelling with measurable business outcomes. I love collaborating across disciplines, testing new ideas, and learning from every campaign. From punchy captions to full-scale rebrands, I’m happiest when I’m making things that matter to people and brands alike.

Available to hire

Over the past five years I’ve built a hands-on portfolio across content creation, copywriting, and brand strategy, helping teams align storytelling with measurable business outcomes.

I love collaborating across disciplines, testing new ideas, and learning from every campaign. From punchy captions to full-scale rebrands, I’m happiest when I’m making things that matter to people and brands alike.

Skills

Copywriting

Social Media Design

Branding

Experience Level

Copywriting

Expert

Social Media Design

Expert

Branding

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Social Media Marketing Specialist at Acolad Group

September 1, 2024 - Present

Led end-to-end social media strategy and multi-channel marketing for cross-functional teams. Developed and executed content calendars, copy, and campaigns across LinkedIn, Instagram, Facebook, and Twitter; oversaw community management and performance analytics; collaborated with design, product, and sales to align brand positioning with business objectives; delivered measurable growth in engagement and brand awareness; managed budget, vendors, and partnerships including influencer outreach.

Marketing & Social Media Manager at RealFevr

January 1, 2024 - August 31, 2024

- Developed and executed the global content and social media strategy, aligning messaging with Web3 trends and RealFevr’s evolving brand vision; - Managed the brand’s presence across Twitter, Instagram, LinkedIn, Facebook, and YouTube, adapting content per platform and audience; - Oversaw paid media campaigns, including display, social ads, and analytics — ensuring data-driven decisions and performance optimization;

Brand & Social Media Manager at Banco Montepio

December 1, 2022 - August 24, 2025

- Led social media strategy, copywriting, and brand positioning for a major financial institution; delivered content creation and management across channels; contributed to rebranding initiatives and brand activation.