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With over 18 years of professional experience, I have excelled in sales team management and Digital Marketing. Focused on creating strategies that combine people, data, and creativity to deliver impactful results. Experienced with global brands such as HP and Microsoft, where I led training programs and sales teams, now complemented by projects in marketing, lead management, Google Ads, Meta Ads, and branding. An innovative, performance-driven profile, oriented toward turning challenges into opportunities for growth…With over 18 years of professional experience, I have excelled in sales team management and Digital Marketing. Focused on creating strategies that combine people, data, and creativity to deliver impactful results. Experienced with global brands such as HP and Microsoft, where I led training programs and sales teams, now complemented by projects in marketing, lead management, Google Ads, Meta Ads, and branding. An innovative, performance-driven profile, oriented toward turning challenges into opportunities for growth

Luis Pedro

Marketing Strategist, Growth Marketer, Product Marketer, +7

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With over 18 years of professional experience, I have excelled in sales team management and Digital Marketing. Focused on creating strategies that combine people, data, and creativity to deliver impactful results. Experienced with global brands such as HP and Microsoft, where I led training programs and sales teams, now complemented by projects in marketing, lead management, Google Ads, Meta Ads, and branding. An innovative, performance-driven profile, oriented toward turning challenges into opportunities for growth…With over 18 years of professional experience, I have excelled in sales team management and Digital Marketing. Focused on creating strategies that combine people, data, and creativity to deliver impactful results. Experienced with global brands such as HP and Microsoft, where I led training programs and sales teams, now complemented by projects in marketing, lead management, Google Ads, Meta Ads, and branding. An innovative, performance-driven profile, oriented toward turning challenges into opportunities for growth

Available to hire

With over 18 years of professional experience, I have
excelled in sales team management and Digital Marketing.
Focused on creating strategies that combine people, data,
and creativity to deliver impactful results. Experienced with
global brands such as HP and Microsoft, where I led training
programs and sales teams, now complemented by projects in
marketing, lead management, Google Ads, Meta Ads, and
branding. An innovative, performance-driven profile, oriented
toward turning challenges into opportunities for growth

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Customer Manager and Marketer at Spot Digital - Agência de Marketing

February 1, 2025 - Present

Reporting directly to the General Manager, responsible for lead management and client relations. Provides strategic support to improve performance and ensure alignment across various Digital Marketing projects. Creation and optimization of Google Ads and Facebook Ads campaigns, including social media content. Content production (blog copywriting and newsletters). Branding and visual identity development, from concept to final design, for brands seeking market positioning. Lead management and client follow-up; coordination of campaigns and cross-channel initiatives.

Sales Coach / Team Leader at HP Partner Project in Portugal

February 28, 2017 - October 13, 2025

Developed and led the sales team, delivering performance improvements through personalized coaching and incentive plans. Analyzed and presented performance results to HP operation managers and coordinators. Led the implementation of commercial parts service for business repairs in the Spanish market.

Local Trainer Coordinator at HP Project – Iberia

February 1, 2017 - October 13, 2025

Reported to the operations manager; responsible for training the technical support, complaints, and sales teams of the HP project. Developed and led coaching programs and incentive plans to drive performance. Analyzed and presented performance results to HP’s operations managers and coordinators. Led the rollout of commercial parts service for business repairs in the Spanish market, coordinating cross-border activities with the Iberian team.

CST AND TECH LEAD at Microsoft Project

June 2, 2005 - April 1, 2013

Reporting to the operations manager, provided technical support, developed processes and conducted analysis to optimize the resolution of critical incidents reported by the telephone support team. Participated in the implementation of the Microsoft technical support project in Lisbon, in Portuguese, Spanish and Italian, applying methodologies from Foundever Casablanca – Morocco with the French market. Analyzed technical and backlog incidents, in addition to reviewing customer satisfaction (NPS) metrics, with detailed feedback reports to the support team and for the Microsoft customer. Provided training on new products and procedures, ensuring the updating of knowledge of technicians. Performed backoffice and complaint management activities, focusing on resolution in an agile way. Collaborated in the implementation of the Microsoft Partners project in Portuguese, with international integration in Gütersloh, Germany, June 2011.