I help businesses scale profitable growth through Meta Ads and Google Ads by combining strategic media buying, conversion-focused thinking, and performance-driven execution. I’m not a button-pusher inside Ads Manager. I operate like a growth partner who thinks in terms of revenue, profit, ROAS, CPA, and lead quality. My focus is on building paid media systems that improve real business outcomes, not vanity metrics. I take ownership of the account, analyze the full funnel, and identify the real bottlenecks affecting results. That may involve tightening tracking, improving audience strategy, refining creative, reallocating budget, or spotting weaknesses in the offer or landing page. I don’t just manage campaigns — I look for the leverage points that drive meaningful improvement. I bring both the strategic clarity and vision of a Director of Growth and the hands-on execution of a seasoned grwoth operator. I understand how to structure and optimize Meta and Google campaigns, how to translate data into action, and how to communicate insights in a clear, business-focused way. I’m proactive, highly organized, and comfortable working independently while staying aligned with broader growth goals. If you’re looking for someone who understands paid media as a business function — not just a platform task — I can help you turn ad spend into measurable, scalable results with more confidence and less waste.

Luis Maruenda Terrés

I help businesses scale profitable growth through Meta Ads and Google Ads by combining strategic media buying, conversion-focused thinking, and performance-driven execution. I’m not a button-pusher inside Ads Manager. I operate like a growth partner who thinks in terms of revenue, profit, ROAS, CPA, and lead quality. My focus is on building paid media systems that improve real business outcomes, not vanity metrics. I take ownership of the account, analyze the full funnel, and identify the real bottlenecks affecting results. That may involve tightening tracking, improving audience strategy, refining creative, reallocating budget, or spotting weaknesses in the offer or landing page. I don’t just manage campaigns — I look for the leverage points that drive meaningful improvement. I bring both the strategic clarity and vision of a Director of Growth and the hands-on execution of a seasoned grwoth operator. I understand how to structure and optimize Meta and Google campaigns, how to translate data into action, and how to communicate insights in a clear, business-focused way. I’m proactive, highly organized, and comfortable working independently while staying aligned with broader growth goals. If you’re looking for someone who understands paid media as a business function — not just a platform task — I can help you turn ad spend into measurable, scalable results with more confidence and less waste.

Available to hire

I help businesses scale profitable growth through Meta Ads and Google Ads by combining strategic media buying, conversion-focused thinking, and performance-driven execution.

I’m not a button-pusher inside Ads Manager. I operate like a growth partner who thinks in terms of revenue, profit, ROAS, CPA, and lead quality. My focus is on building paid media systems that improve real business outcomes, not vanity metrics.

I take ownership of the account, analyze the full funnel, and identify the real bottlenecks affecting results. That may involve tightening tracking, improving audience strategy, refining creative, reallocating budget, or spotting weaknesses in the offer or landing page. I don’t just manage campaigns — I look for the leverage points that drive meaningful improvement.

I bring both the strategic clarity and vision of a Director of Growth and the hands-on execution of a seasoned grwoth operator.

I understand how to structure and optimize Meta and Google campaigns, how to translate data into action, and how to communicate insights in a clear, business-focused way. I’m proactive, highly organized, and comfortable working independently while staying aligned with broader growth goals.

If you’re looking for someone who understands paid media as a business function — not just a platform task — I can help you turn ad spend into measurable, scalable results with more confidence and less waste.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Media Buyer at Freelancer
November 1, 2024 - Present
Specialized in Google Ads, YouTube Ads, and Meta Ads, running different campaigns from e-commerce sales to real estate and insurance lead gen. Skilled in optimizing bids, budgets, and placements based on ad relevance, engagement, and historical performance. Proficient in the use of platforms like Google Analytics, Looker, Tableau, etc., to analyze data and run A/B tests to scale the most effective creatives. ● Managed an average ad budget of 100k/mo. ● Managed a total of over 4.2M in ad spend with a cumulative return of 22.7M over 2.5 years for all the accounts I managed. ● In a single month, managed 380k of ad budget, generating 2.7M with Google Ads. ● Achieved a 17.4 weekly ROAS with Meta for an ecommerce brand launching a brand-new product. ● Provided 542 new customers for a Swiss snowmobile rental while lowering CPAs by 27%, producing a ROAS of 346%. ● Used Google Analytics, Looker, and GTM to analyze ad data for a struggling brand with an average breakeven ROAS of 1.1 and took them to a profitable ROAS of 3.5 within 90 days. ● Provided an American real estate firm with 2,000 leads at a cost of $11.69 within 60 days combining Google and Meta ads. ● Lowered CPAs by 34% for an ecommerce brand by targeting Profile Visits to influencers involved in our branding campaign.
Enterprise Account Executive at Opinator
November 1, 2023 - May 31, 2024
Covering South EMEA, Mexico, and US markets; worked directly under the co-founder and Head of Sales. Booked meetings, qualified pipeline opportunities, and ran demos with CXOs, VP-level executives, and Directors of CX.
Enterprise SDR, Outbound at Instaleap
June 1, 2023 - November 20, 2023
Enterprise SDR for Spain and Portugal; built outbound processes, messaging, and playbooks to shorten ramp time; booked meetings with CXOs and directors. Achieved 140% quota attainment in Q4 2022 and 100% quota attainment in Q1 2023; generated over 1.5M in pipeline.
Enterprise SDR, Outbound at Confluent
September 1, 2022 - April 30, 2023
SDR covering Central and Southern Europe, Middle East, and Africa; worked directly with the VP of International Sales. Developed SOPs, outreach processes, and messaging for new territories; booked meetings with COOs, CIOs, and Directors of eCommerce. Achieved July onboarding with 0 quota ramp and reached full quota attainment by subsequent quarters.
Copywriter & Media Buyer at Freelancer
October 1, 2018 - August 31, 2022
I wrote emails, SMS, sales pages, product descriptions, and Facebook and YouTube ad scripts and managed ad accounts to increase sales for eCommerce brands, coaches, and service-based businesses (mostly agencies and SaaS). ● Generated $3M in revenue collectively for my clients. ● Raised open rates from 2% to 20% and CTRs from 0.5% to 30% for a coaching offer in 30 days. ● Raised total revenue coming from email from 10% to 40% in 5 months for an ecommerce brand in the beauty space. ● Increased the landing page conversion rate for a mushroom supplement from 0.5% to 2.5%. ● Leveraged Google Analytics to increase CTR for Google Search Ads from 0.3% to 4.6% for a US aesthetic clinic. ● Achieved a 357% increase in CTRs with Meta Ads for a real estate coaching program.

Education

Bachelor's Degree in Marketing and Business Administration (ADE) at Universidad de Alicante
September 5, 2016 - June 25, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other, Retail
    6x ROAS on 100k Ad Spend
    The before: Spread thin trying many different channels (Meta, Google, TikTok, etc.), multiple campaigns, too many ads, not enough spend going to either, low ROAS, low revenue, low profit, and not enough fuel for the rocket to take off. The approach: ◈Decided to ditch *diversification* and focus on *concentration* to scale. ◈Put all our focus and spend on Meta, the channel that was working best. ◈Identified which products were driving the most first-time and repeat customers. ◈Identified which ads were driving the highest amount of profit. ◈Consolidated our top 5 performing ads in a single ad set under a CBO campaign. ◈Created two additional testing ad sets within the same campaign to consistently improve creatives. ◈Focused our creative testing on improving ads promoting products that created repeat customers. ◈Optimized tracking through Meta Pixel, GA4, GTM, and third-party tools to better scale. The aftermath: From struggling to spend 15k/mo profitably to spending 100k/mo in 9 months with a 6x ROAS. With the increase in revenue and profit, we diversified into other channels and implemented other strategies to increase the amount of creative testing and scale further.
    New Customers at 5x ROAS
    The before: They couldn’t acquire new customers and scale their account profitably; most of their sales were coming from branded terms so almost no new customers were coming from Google and YouTube. The approach: ◈Optimized product feed in GMC to get better placements and results in Shopping campaigns. ◈Created 3 different prospecting campaigns to meet new customers at different points of their journey: 1) Shopping prospecting campaign with the optimized GMC product feed. 2) Prospecting search campaign for solution and problem-aware prospects. 3) Prospecting DemandGen for YouTube and Discover. ◈ To supplement and increase ROAS for search and DemandGen we also created dedicated advertorial-style landing pages centered around ad groups and keyword families focused on one single intent. ◈2nd DemanGen campaign for retargeting. The aftermath: From 20k/mo on Google to 120k months at 5.3x ROAS while focusing on new customer acquisition.
    383k to 2.7M — Google & Youtube Ads BFCM
    The before: Prepared for BFCM during October and early November, building audiences ready to buy instead of competing on price during peak days. The approach: ◈Identified which products brought in most customers and *profit* last year during BFCM and during the YtD to focus on those during our promotions. ◈Created unlisted landing pages with full-priced deals so that we can lower the price right when BFCM starts and rank higher in the Google Auction. ◈Build a BFCM asset group including all AND ONLY the elements included in our promotion. ◈DemandGen campaign to target people who are early in the buying journey with an offer that can only be claimed during BFCM and build a list for retargeting. ◈Retargeting campaign with non-skippables throughout the customer journey, adjusting creatives as BFCM approaches. This allowed us to target people who already showed interest for very cheap while everyone else was paying the premium CPCs during late November. ◈Used supplemental feeds to properly segment sales and non-sale products to allocate more budget and bid more aggressively on our promotions. The aftermath: Most brands end BFCM efforts when BFCM ends. We kept pushing. We created a custom audience based on BFCM website visits and add-to-carts but NO purchases. We retargeted these people with either the same BFCM offer or similar "still-in-time" offers. CPCs and CPMs tend to drop significantly after BFCM, allowing us to reach potential customers who previously showed interest for cheaper and still get the sale.