Profile: Senior Packaging / Brand Designer with many years of FMCG experience. I design packaging and labels to be consistent across series, highly readable on shelf, and production-safe. I combine brand and sales thinking with strong DTP and prepress expertise—helping shorten print implementation and reduce the risk of costly production corrections. I thrive in environments where products live: new variants, formats, channels and markets. I naturally take the role of a standards owner—information hierarchy, typography, series consistency, file/version control and clean asset structure. When needed, I also handle technical communication with print houses (proofs, profiles, production notes) to keep implementation smooth and predictable. I work task-based and deadline-driven (often asynchronously when a project requires it). No timesheets—what matters is outcome, file quality, and a reliable process. What I bring to teams: Packaging series consistency and scalable SKU rollouts (no chaos); Prepress and print safety (fewer surprises in production); Order in files and versions (a standard that works for years); Faster implementations and efficient print-house communication; Building packaging series systems and developing multiple SKUs; Label facelifts without full rebrands; adaptations for new markets / retail chains; File standardization, versioning, and building a “base” for future rollouts.…

Łukasz Górniak

Profile: Senior Packaging / Brand Designer with many years of FMCG experience. I design packaging and labels to be consistent across series, highly readable on shelf, and production-safe. I combine brand and sales thinking with strong DTP and prepress expertise—helping shorten print implementation and reduce the risk of costly production corrections. I thrive in environments where products live: new variants, formats, channels and markets. I naturally take the role of a standards owner—information hierarchy, typography, series consistency, file/version control and clean asset structure. When needed, I also handle technical communication with print houses (proofs, profiles, production notes) to keep implementation smooth and predictable. I work task-based and deadline-driven (often asynchronously when a project requires it). No timesheets—what matters is outcome, file quality, and a reliable process. What I bring to teams: Packaging series consistency and scalable SKU rollouts (no chaos); Prepress and print safety (fewer surprises in production); Order in files and versions (a standard that works for years); Faster implementations and efficient print-house communication; Building packaging series systems and developing multiple SKUs; Label facelifts without full rebrands; adaptations for new markets / retail chains; File standardization, versioning, and building a “base” for future rollouts.…

Available to hire

Profile: Senior Packaging / Brand Designer with many years of FMCG experience. I design packaging and labels to be consistent across series, highly readable on shelf, and production-safe. I combine brand and sales thinking with strong DTP and prepress expertise—helping shorten print implementation and reduce the risk of costly production corrections. I thrive in environments where products live: new variants, formats, channels and markets. I naturally take the role of a standards owner—information hierarchy, typography, series consistency, file/version control and clean asset structure. When needed, I also handle technical communication with print houses (proofs, profiles, production notes) to keep implementation smooth and predictable. I work task-based and deadline-driven (often asynchronously when a project requires it). No timesheets—what matters is outcome, file quality, and a reliable process.

What I bring to teams: Packaging series consistency and scalable SKU rollouts (no chaos); Prepress and print safety (fewer surprises in production); Order in files and versions (a standard that works for years); Faster implementations and efficient print-house communication; Building packaging series systems and developing multiple SKUs; Label facelifts without full rebrands; adaptations for new markets / retail chains; File standardization, versioning, and building a “base” for future rollouts.

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Work Experience

Packaging/Graphic Designer at MALU Pharm
January 1, 2023 - January 1, 2025
Building packaging series systems and developing SKUs; label facelifts and adaptations for markets/retail chains; file standardization, versioning, and creating a base for future rollouts.
Packaging/Brand Designer at Rio Brande
January 1, 2021 - Present
Design and development of FMCG labels/packaging with a focus on series consistency and fast rollout of new variants; systematic work on the line—organizing layout, information hierarchy, typography, and consistently delivering new SKUs within the series standard.
Packaging Designer at Merkury S.A.
January 1, 2020 - January 1, 2021
FMCG label/packaging design and updates; production versions and print implementation support; developing variants for Naura, Daryna, Takie Zdrowe, Perfect Plast.
Packaging/Graphic Designer at KGH Group
January 1, 2024 - December 31, 2024
Design and updates of FMCG labels and packaging; working on production versions and print implementations for GREAT, Qeency.
Packaging/Graphic Designer at ABE Dystrybucja
January 1, 2023 - December 31, 2023
Developing and managing packaging series: new SKUs, variant options, updates; unifying brand direction across the series; preparing production-ready files (DTP/prepress); supporting presentation materials.
Packaging/Brand Designer / Photographer at Look Food SA
January 1, 2018 - December 31, 2020
Packaging/brand design and photography; worked on packaging artwork, product visuals, and retouching; projects for Look Food, Look Pharm, Symbio, Vital Food, Fabijański.
Packaging/Brand Designer / Photographer at Look Food Sp. z o.o.
January 1, 2016 - December 31, 2018
Packaging/brand design and related visuals; project work for multiple brands.
Graphic Designer at PM BROS (agency)
January 1, 2015 - December 31, 2015
Graphic design work including Perła bar mat branding; packaging/branding projects.
Packaging Designer at Bananeo Studio
January 1, 2012 - December 31, 2014
Packaging design projects.
Advertising Specialist / Graphic Designer / Photographer at Boot Square
January 1, 2009 - December 31, 2012
Advertising design, packaging visuals, and photography for clients including Polsat and Soraya.
Packaging Designer at Play Production
January 1, 2006 - December 31, 2009
Packaging designer; artwork and production-ready files.
Freelance Graphic Designer at Freelance
January 1, 2000 - December 31, 2006
Graphic design projects for various clients.

Education

Fine Arts / Artistic Education at Maria Curie-Skłodowska University (UMCS), Lublin
January 1, 2000 - December 31, 2005
High School Diploma in Fine Arts at State High School of Fine Arts (PLSP) C.K. Norwid, Lublin
January 1, 1996 - December 31, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Wholesale & Distribution, Media & Entertainment
    paper Look Food — Packaging System Rebrand (Logo Lift + Multi-SKU Rollout)

    Look Food is a broad organic product range spanning multiple categories and packaging formats. The goal of this rebrand was to improve clarity and consistency and to build a repeatable packaging system that supports fast SKU extensions without visual drift. I began with a logo lift and then translated the direction into a modular framework across the portfolio.

    Goal

    • Unify the range under one scalable visual system
    • Improve hierarchy (brand → product → key benefits)
    • Enable faster, cleaner rollouts across formats (cartons, bottles, jars, pouches)

    Starting point: Logo lift
    Focused on usability rather than reinvention:

    • clearer small-size readability
    • cleaner form for reliable print reproduction
    • a subtle accent that became a recurring cue in the system

    Before vs after (on pack)

    • clearer typography and information hierarchy
    • one consistent layout logic across categories
    • unified rules for product visuals and organic cues
    • easier maintenance as the range expands

    The system (built for consistency + flexibility)

    1. Fast scan (1–2 seconds): “what it is” first, details second
    2. Repeatable zones: fixed placement for logo, name, organic elements, weight/volume, key claims
    3. Works across formats: consistent “family look” on varied dielines and shapes
    4. Scalable rollouts: templates that keep new SKUs aligned with the system

    My role

    • logo refinement for implementation
    • packaging system design across categories and formats
    • typography & information architecture (rules + hierarchy)
    • templates for SKU extensions
    • DTP / prepress and production-ready print files

    Result
    A cohesive, production-friendly packaging system that strengthens shelf recognition and supports fast, consistent SKU growth.

    Project link (case study):
    https://www.twine.net/signin

    paper PRL-Inspired Candy Packaging — Retro Polish “People’s Republic” Aesthetic

    A packaging concept for a candy series inspired by PRL — the Polish People’s Republic era (1947–1989), known for its iconic, minimalist, mass-market visual language shaped by limited production and printing resources.

    Goal: recreate the recognizable retro Polish look while keeping the design modern in terms of readability, hierarchy, and scalability.

    Scope

    • Developed the series visual system (layout rules, typography, color logic)
    • Designed a template built for fast SKU rollouts (flavors / editions / weights)
    • Balanced nostalgia + shelf clarity (information hierarchy and strong brand block)
    • Prepared artwork with print implementation in mind (clean structure, production-ready setup)

    Result
    A flexible, production-friendly packaging system that communicates authenticity and nostalgia, while staying consistent across variants.

    Project link (PRL-inspired candy series case study):
    https://www.twine.net/signin

    paper Soraya Collagen 700 — Award-Winning Premium Carton Packaging

    Premium carton packaging design for Soraya Collagen 700 — a cosmetics line positioned in the “high-end / shelf-impact” segment. My goal was to create a strong premium presence while keeping the layout clean, readable, and production-safe.

    Scope of work

    • Packaging artwork (carton graphics) with premium visual hierarchy
    • Typography system and information architecture for fast shelf readability
    • Print-ready production files (DTP / prepress), prepared for manufacturing
    • Close attention to production details to reduce risk during print implementation

    Result
    A refined, premium packaging look that was recognized with the Pro Carton / ECMA Carton Aw

    Project link (Soraya Collagen 700 case study):
    https://www.twine.net/signin