Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a forward-thinking marketing leader with 15+ years of experience building data-driven, performance-first strategies across B2C, D2C and B2B markets. I’ve led brand transformations, digital performance programs and commercial growth initiatives, turning marketing into measurable business results. I excel at uniting cross-functional teams and advising board-level stakeholders to align marketing with revenue, sales effectiveness and customer experience. I balance creativity with analytics to strengthen brand equity and optimize complex customer journeys across multiple touchpoints.…I’m a forward-thinking marketing leader with 15+ years of experience building data-driven, performance-first strategies across B2C, D2C and B2B markets. I’ve led brand transformations, digital performance programs and commercial growth initiatives, turning marketing into measurable business results. I excel at uniting cross-functional teams and advising board-level stakeholders to align marketing with revenue, sales effectiveness and customer experience. I balance creativity with analytics to strengthen brand equity and optimize complex customer journeys across multiple touchpoints.

Luke Beckett

Brand Strategist, Marketing Strategist, Growth Marketer, +2





I’m a forward-thinking marketing leader with 15+ years of experience building data-driven, performance-first strategies across B2C, D2C and B2B markets. I’ve led brand transformations, digital performance programs and commercial growth initiatives, turning marketing into measurable business results. I excel at uniting cross-functional teams and advising board-level stakeholders to align marketing with revenue, sales effectiveness and customer experience. I balance creativity with analytics to strengthen brand equity and optimize complex customer journeys across multiple touchpoints.…I’m a forward-thinking marketing leader with 15+ years of experience building data-driven, performance-first strategies across B2C, D2C and B2B markets. I’ve led brand transformations, digital performance programs and commercial growth initiatives, turning marketing into measurable business results. I excel at uniting cross-functional teams and advising board-level stakeholders to align marketing with revenue, sales effectiveness and customer experience. I balance creativity with analytics to strengthen brand equity and optimize complex customer journeys across multiple touchpoints.

Available to hire

I’m a forward-thinking marketing leader with 15+ years of experience building data-driven, performance-first strategies across B2C, D2C and B2B markets. I’ve led brand transformations, digital performance programs and commercial growth initiatives, turning marketing into measurable business results.

I excel at uniting cross-functional teams and advising board-level stakeholders to align marketing with revenue, sales effectiveness and customer experience. I balance creativity with analytics to strengthen brand equity and optimize complex customer journeys across multiple touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Digital Marketing Lead at Riverstone

December 1, 2021 - Present

Led Riverstone’s marketing transformation for its luxury later-living portfolio, uniting brand, digital, creative, and CRM functions under a single commercial strategy. Built and executed the brand and go-to-market strategy for multiple high-end developments, driving a 30% YoY rise in qualified leads and faster sales absorption. Directed integrated, full-funnel campaigns across PPC, SEO, paid social, programmatic, PR, print, events, and partnerships, achieving a 20% reduction in CPL and a 35% uplift in conversion rate. Oversaw website and digital UX redevelopment, increasing engagement and lead generation by 25%. Delivered a CRM transformation (Salesforce → Sherpa) enabling automated, personalised lifecycle marketing and improved tour conversions. Elevated brand positioning and creative standards across all touchpoints. Directed multimillion-pound budgets and built a cross-disciplinary marketing team.

Senior Digital Marketing Manager at Way of Life

January 1, 2021 - December 31, 2021

Delivered portfolio-wide full-funnel digital strategy (PPC, social, display) with 400%+ ROI, launched new developments exceeding lease-up targets, and increased occupancy velocity. Introduced a HubSpot CRM ecosystem with automation, attribution, and board-level reporting dashboards. Led a website relaunch to enhance UX and lead quality, and achieved a 200% increase in enquiries through data-led property-portal optimization. Presented growth strategies to the board and investors to shape commercial and brand direction.

Digital Marketing Manager at Foxtons

January 1, 2019 - January 31, 2021

Directed multi-channel digital marketing for one of the UK’s largest estate agencies, focusing on performance optimization and digital innovation. Managed a £2M annual aggregator budget, increasing lead volumes and conversions by 20%. Negotiated a three-year £3M Rightmove partnership, unlocking greater brand exposure and sales effectiveness. Delivered integrated campaigns across PPC, display, SEO, CRM, and content; enhanced CRM strategy and automation; implemented chatbot automation achieving 45% engagement within three months.

Sales & Marketing Manager at Residential Land - B2B/ B2C

February 1, 2015 - December 31, 2018

Relaunched the brand and marketing platform, sustaining 98% portfolio occupancy year over year. Led digital campaigns generating £1M+ profit, tripling site traffic and doubling enquiries. Oversaw CRM implementation, website redevelopment, and marketing-tech optimization. Managed agency-led strategy for the Asian investor market and represented the company at high-value trade and investor events.

Senior Marketing Executive at Chestertons

November 1, 2013 - February 28, 2015

Led a company-wide rebrand and website redesign, winning the Interactive Media Awards 'Best in Class.' Directed digital and content campaigns generating £1M+ in profit and 300% email CTR uplift. Produced premium video campaigns with strong organic reach and client engagement.

Senior Digital Marketing Executive at Savills - Residential & Commercial

March 1, 2010 - November 30, 2013

Managed UK and European digital marketing operations, internal communications, and CRM initiatives. Oversaw multi-region CRM, email, and digital communications across UK, Europe, and Asia. Created mobile-optimized lifecycle campaigns improving engagement, and supported SEO, social media, and marketing automation for cross-divisional portfolios.