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Hi, I’m Luella Keeble, a Senior Marketing Manager with over a decade of experience shaping brand narratives for education brands and recruitment advertising. I specialize in blending B2B objectives with consumer-style branding and multi-channel campaigns across the UK and Europe, driving measurable engagement and credible, human brand experiences. I love mentoring teams, fostering cross-functional collaboration with creative, digital, and PR partners, and delivering content-led campaigns that raise brand credibility and recruitment success. I’m passionate about thought leadership, storytelling, and building integrated campaigns that balance commercial goals with memorable, authentic brand moments.…Hi, I’m Luella Keeble, a Senior Marketing Manager with over a decade of experience shaping brand narratives for education brands and recruitment advertising. I specialize in blending B2B objectives with consumer-style branding and multi-channel campaigns across the UK and Europe, driving measurable engagement and credible, human brand experiences. I love mentoring teams, fostering cross-functional collaboration with creative, digital, and PR partners, and delivering content-led campaigns that raise brand credibility and recruitment success. I’m passionate about thought leadership, storytelling, and building integrated campaigns that balance commercial goals with memorable, authentic brand moments.

Luella Keeble

Marketing Strategist, Growth Marketer, Brand Strategist, +4

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Hi, I’m Luella Keeble, a Senior Marketing Manager with over a decade of experience shaping brand narratives for education brands and recruitment advertising. I specialize in blending B2B objectives with consumer-style branding and multi-channel campaigns across the UK and Europe, driving measurable engagement and credible, human brand experiences. I love mentoring teams, fostering cross-functional collaboration with creative, digital, and PR partners, and delivering content-led campaigns that raise brand credibility and recruitment success. I’m passionate about thought leadership, storytelling, and building integrated campaigns that balance commercial goals with memorable, authentic brand moments.…Hi, I’m Luella Keeble, a Senior Marketing Manager with over a decade of experience shaping brand narratives for education brands and recruitment advertising. I specialize in blending B2B objectives with consumer-style branding and multi-channel campaigns across the UK and Europe, driving measurable engagement and credible, human brand experiences. I love mentoring teams, fostering cross-functional collaboration with creative, digital, and PR partners, and delivering content-led campaigns that raise brand credibility and recruitment success. I’m passionate about thought leadership, storytelling, and building integrated campaigns that balance commercial goals with memorable, authentic brand moments.

Available to hire

Hi, I’m Luella Keeble, a Senior Marketing Manager with over a decade of experience shaping brand narratives for education brands and recruitment advertising. I specialize in blending B2B objectives with consumer-style branding and multi-channel campaigns across the UK and Europe, driving measurable engagement and credible, human brand experiences.

I love mentoring teams, fostering cross-functional collaboration with creative, digital, and PR partners, and delivering content-led campaigns that raise brand credibility and recruitment success. I’m passionate about thought leadership, storytelling, and building integrated campaigns that balance commercial goals with memorable, authentic brand moments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Senior Marketing Manager at PeopleScout & TMP Worldwide

September 18, 2024 - Present

Lead EMEA marketing strategy for PeopleScout and TMP Worldwide, overseeing brand development, integrated campaigns, and cross-region execution across 10 European markets. • Delivered high-impact content, digital and event campaigns aligned with commercial growth targets. • Managed CRM integration and campaign reporting, improving visibility and reducing reporting time by 30%. • Partnered with Sales and Creative to drive thought leadership, flagship events, and demand generation. • Balanced hands-on campaign delivery with strategic planning, budget ownership, and performance tracking.

Marketing Manager Brand & Strategy at Collegiate UK

March 15, 2022 - June 28, 2024

Directed brand and acquisition strategy for a premium student accommodation brand. • Delivered multi-channel campaigns (digital, PR, social, influencer) to drive student engagement and occupancy. • Managed brand repositioning projects, visual storytelling, and property launches. • Led a small team, fostering collaboration and creativity while achieving year-on-year growth. • Selected for the Strategic Implementation Team to help shape the five-year business roadmap.

Marketing Manager at CRM Students

November 14, 2016 - March 4, 2022

• Developed integrated brand and marketing strategies for UK and international student accommodation. • Led campaign delivery across digital, web, email, and PR channels to support acquisition and retention. • Directed creative production, including photoshoots, virtual tours, and ambassador-led UGC campaigns. • Managed agency relationships and internal teams to deliver consistent and engaging brand experiences.

Content Marketing Manager at Collinson Group

April 13, 2015 - September 16, 2016

• Produced B2B thought leadership and content marketing assets (whitepapers, case studies, infographics). • Partnered with internal stakeholders and external partners to boost credibility and lead generation. • Strengthened digital storytelling to position Collinson as a leader in loyalty and travel solutions.

Marketing Executive at HireRight

February 10, 2014 - April 10, 2015

• Supported brand awareness and PR campaigns in the employment screening space. • Created content and collateral to engage enterprise clients and support sales activity.

Collegiate UK Marketing Manager - Brand & Strategy at Collegiate UK

March 1, 2022 - October 22, 2025

Developed and executed brand and marketing strategy for Collegiate UK, driving student recruitment marketing and brand positioning. Created and produced case studies, thought leadership features, and employee storytelling to humanize the brand. Led cross-functional collaboration with creative, digital, and PR teams to deliver multi-channel campaigns (social, web, email) and flagship events, strengthening brand credibility and candidate engagement across UK and international markets. Managed internal and external teams to ensure cohesive brand voice and high-quality output.