Hi, I’m Lulu — a User Experience Designer helping purpose-led teams design digital experiences grounded in research and shaped with clarity, usability, and care. Previously based in Sydney, I now collaborate globally as a location-independent designer. My work spans UX/UI design, service design, user research, and product strategy. For every project, I begin with a few essential questions: What is the goal? Who is it for? What do users truly need? These questions anchor my process in intention and empathy. I design across systems, not just screens — from website and mobile app experiences to service journey mapping and front-end development. I’m particularly drawn to creating digital products and services that balance functionality, usability and thoughtful aesthetics.…Hi, I’m Lulu — a User Experience Designer helping purpose-led teams design digital experiences grounded in research and shaped with clarity, usability, and care. Previously based in Sydney, I now collaborate globally as a location-independent designer. My work spans UX/UI design, service design, user research, and product strategy. For every project, I begin with a few essential questions: What is the goal? Who is it for? What do users truly need? These questions anchor my process in intention and empathy. I design across systems, not just screens — from website and mobile app experiences to service journey mapping and front-end development. I’m particularly drawn to creating digital products and services that balance functionality, usability and thoughtful aesthetics.WWWW…