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I'm Lulu Xu, a Senior Product Designer (UX/UI) who blends research, strategy, and design to create engaging digital experiences. I currently work as an independent UX/UI designer and web developer, partnering with personal brands, wellness businesses, and self-initiated digital products to shape clear, compelling user journeys. I’ve led end-to-end design and front-end development from research through accessibility-focused implementation, using tools like Figma and HTML/CSS/JavaScript. I enjoy collaborating with clients to craft brand storytelling and digital presence that supports long-term goals, and I’m passionate about accessible, responsive, and performant interfaces.…I'm Lulu Xu, a Senior Product Designer (UX/UI) who blends research, strategy, and design to create engaging digital experiences. I currently work as an independent UX/UI designer and web developer, partnering with personal brands, wellness businesses, and self-initiated digital products to shape clear, compelling user journeys. I’ve led end-to-end design and front-end development from research through accessibility-focused implementation, using tools like Figma and HTML/CSS/JavaScript. I enjoy collaborating with clients to craft brand storytelling and digital presence that supports long-term goals, and I’m passionate about accessible, responsive, and performant interfaces.

Lulu Xu

UX Designer, UI Designer, App Designer, +6

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I'm Lulu Xu, a Senior Product Designer (UX/UI) who blends research, strategy, and design to create engaging digital experiences. I currently work as an independent UX/UI designer and web developer, partnering with personal brands, wellness businesses, and self-initiated digital products to shape clear, compelling user journeys. I’ve led end-to-end design and front-end development from research through accessibility-focused implementation, using tools like Figma and HTML/CSS/JavaScript. I enjoy collaborating with clients to craft brand storytelling and digital presence that supports long-term goals, and I’m passionate about accessible, responsive, and performant interfaces.…I'm Lulu Xu, a Senior Product Designer (UX/UI) who blends research, strategy, and design to create engaging digital experiences. I currently work as an independent UX/UI designer and web developer, partnering with personal brands, wellness businesses, and self-initiated digital products to shape clear, compelling user journeys. I’ve led end-to-end design and front-end development from research through accessibility-focused implementation, using tools like Figma and HTML/CSS/JavaScript. I enjoy collaborating with clients to craft brand storytelling and digital presence that supports long-term goals, and I’m passionate about accessible, responsive, and performant interfaces.

Available to hire

I’m Lulu Xu, a Senior Product Designer (UX/UI) who blends research, strategy, and design to create engaging digital experiences. I currently work as an independent UX/UI designer and web developer, partnering with personal brands, wellness businesses, and self-initiated digital products to shape clear, compelling user journeys.

I’ve led end-to-end design and front-end development from research through accessibility-focused implementation, using tools like Figma and HTML/CSS/JavaScript. I enjoy collaborating with clients to craft brand storytelling and digital presence that supports long-term goals, and I’m passionate about accessible, responsive, and performant interfaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Chinese

Fluent

English

Fluent

Work Experience

Independent Product Designer (UX UI) at Gently — Wellbeing Support App

February 1, 2024 - Present

Self-initiated mobile product (UX/UI). Researched burnout and motivational drop-off patterns among freelancers through analysis of online creative communities. Synthesised insights into user journeys and defined a micro-intervention product strategy. Designed end-to-end mobile prototype in Figma (lo-fi to hi-fi). Conducted three usability testing rounds; simplified choice architecture, introduced visual emotion selection, and added progress indicators to improve clarity and completion. Result: Improved interaction flow and emotional usability through research-driven iteration.

Senior Product Designer (UX UI) at Liquid Interactive

May 1, 2022 - May 1, 2023

Led discovery for Climate Activate Decision Support Tool, identifying workflow gaps and key usability issues.

Experience Designer (Service Design & UX) at Macquarie University

April 1, 2021 - May 1, 2022

Led experience design for SJET “Starting & Belonging” initiative, improving digital onboarding journeys. Conducted user research and translated insights into future-state flows and product requirements. Designed and tested web and mobile wireframes, refining navigation and interaction clarity. Partnered cross-functionally to align design decisions with operational constraints.

Experience Designer at frog, part of Capgemini Invent

April 1, 2021 - May 1, 2022

- Generated in-depth user insights through both quant & qual user research and further enabled design concept development - Developed major user journey flows based on user insights & key business requirements to surface any gaps and insights - Created prototypes in an iterative manner based on the key user flows and served as means for collaboration and gathering feedback from internal and external stakeholders - Facilitated co-design sessions with internal stakeholders to help align on key design principles and decisions - Facilitated interviews & focus group sessions to gain further user insights - Impact: the end-to-end user experience research & design work further enabled the product development phase of multiple projects

Independent UX/UI Designer & Web Developer at Self-Employed

February 1, 2024 - Present

Led end-to-end UX/UI design and front-end development for personal brands, wellness businesses, and self-initiated digital products. Conducted user research, discovery workshops, information architecture planning, and usability testing to improve clarity, engagement, and user flow. Designed responsive interfaces and visual systems in Figma, translating complex ideas into intuitive and emotionally engaging experiences. Built and launched custom websites using HTML/CSS/ JavaScript with focus on accessibility, responsiveness, performance, and maintainability. Collaborated closely with clients to shape brand storytelling, service communication, and digital presence aligned with long-term goals.

UX/UI Designer at Liquid Interactive

May 1, 2023 - August 1, 2023

Led discovery for Climate Activate Decision Support Tool, identifying workflow gaps and key usability issues. Conducted stakeholder and user research, translating insights into user flows and product requirements. Designed low-fidelity to high-fidelity desktop prototypes, iterating on core interaction logic. Collaborated cross-functionally to align requirements and support development handoff. Impact: Clarified interaction framework and validated core product flows for build readiness.

Experience Designer at Macquarie University

May 1, 2022 - May 1, 2023

Led experience design for SJET Starting & Belonging initiative, improving digital onboarding journeys. Conducted user research and translated insights into future-state flows and product requirements. Designed and tested web and mobile wireframes, refining navigation and interaction clarity. Partnered cross-functionally to align design decisions with operational constraints. Impact: Work progressed to production, supporting improved student enrolment and onboarding experiences.

Experience Designer at frog (part of Capgemini Invent)

April 1, 2021 - May 1, 2022

Conducted qualitative and quantitative research to identify usability gaps across digital services. Synthesised insights into user flows and interaction requirements aligned with business constraints. Designed low-fidelity wireframes and iterative prototypes to validate product direction. Co-facilitated client workshops to align on feature scope and implementation priorities. Impact: Supported NSW Electoral Commission in refining feature strategy and improving usability for upcoming product builds.