I’m Luna Attar, a Brand & Creative Strategy Lead with 8+ years across FMCG, beverage, and lifestyle brands. I specialize in brand positioning, product identity, and go-to-market thinking, blending strategic rigor with hands-on design leadership to build scalable systems. Currently I lead branding for Zoya Co Beverages while running The Studio by Luna Attar, a boutique studio delivering identity systems and campaigns across markets. I’m passionate about crafting cohesive brand experiences that resonate with youth and lifestyle audiences and help teams enter new markets with confidence.…

Luna Attar

I’m Luna Attar, a Brand & Creative Strategy Lead with 8+ years across FMCG, beverage, and lifestyle brands. I specialize in brand positioning, product identity, and go-to-market thinking, blending strategic rigor with hands-on design leadership to build scalable systems. Currently I lead branding for Zoya Co Beverages while running The Studio by Luna Attar, a boutique studio delivering identity systems and campaigns across markets. I’m passionate about crafting cohesive brand experiences that resonate with youth and lifestyle audiences and help teams enter new markets with confidence.…

Available to hire

I’m Luna Attar, a Brand & Creative Strategy Lead with 8+ years across FMCG, beverage, and lifestyle brands. I specialize in brand positioning, product identity, and go-to-market thinking, blending strategic rigor with hands-on design leadership to build scalable systems.

Currently I lead branding for Zoya Co Beverages while running The Studio by Luna Attar, a boutique studio delivering identity systems and campaigns across markets. I’m passionate about crafting cohesive brand experiences that resonate with youth and lifestyle audiences and help teams enter new markets with confidence.

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Skills

Experience Level

Branding
Expert
Logo
Expert
Brand Identity
Expert
UI
Expert
Illustration
Expert
Product Design
Intermediate
Copywriting
Intermediate

Language

Arabic
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Intermediate

Work Experience

Branding & Marketing Lead at Zoya Co Beverages
November 1, 2024 - Present
Lead brand strategy and positioning across a multi-product beverage portfolio; oversee packaging systems, product identity, and visual communication across all touchpoints; contribute to product development, including flavor launches and format expansion; align brand direction with target consumer segments (youth / lifestyle positioning); support market expansion through cohesive branding and retail presence; collaborate on content direction and campaign visuals to strengthen brand recognition.
Founder & Creative Director at The Studio by Luna Attar (Unbranded Design Lab)
February 1, 2019 - Present
Founded and lead a branding studio focused on consumer brands, finance, and lifestyle sectors; define brand positioning, identity systems, and communication strategies from concept to execution; act as strategic advisor to founders and teams on brand-building and market entry; lead creative direction across packaging, digital, and campaign touchpoints; deliver scalable brand systems designed for growth and multi-market application.
Co-Founder at Alluvium FZ LLC — UAE
March 1, 2021 - July 1, 2023
Co-founded a UAE-based venture, contributing to brand development and early-stage positioning; participated in business structuring and market entry within the UAE; led brand identity and communication direction profile.

Education

Brand Management (Course) at London Business School
April 1, 2024 - June 1, 2024
Bachelor of Fine Arts (BFA), Painting at Concordia University
September 11, 2011 - May 10, 2016
Certificate in Digital Design & Illustration at Concordia University
June 10, 2014 - May 10, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Professional Services, Media & Entertainment, Retail, Travel & Hospitality
    paper Alpha Capital — Corporate Brand System

    Developed a comprehensive brand identity system for a financial firm, focusing on clarity, structure, and scalability across reports, digital platforms, and investor-facing materials.

    paper Zoya Beverages — Brand Identity & Product System

    Brand identity and packaging system developed for a consumer beverage company targeting youth and lifestyle-driven markets.

    The project focused on building a scalable brand system that could support multiple product lines, flavors, and formats while maintaining strong shelf presence and recognition.

    Scope included:
    – Brand positioning and visual identity
    – Packaging design across multiple SKUs
    – Art direction for product and campaign visuals
    – Development of a cohesive brand language across digital and physical touchpoints

    The result is a bold, recognizable brand designed for high-impact retail environments and social-first visibility, supporting product expansion and regional distribution.