Luna Attar

Available to hire

I’m Luna Attar, a Brand & Creative Strategy Lead with 8+ years across FMCG, beverage, and lifestyle brands.

About

I’m Luna Attar, a Brand & Creative Strategy Lead with 8+ years across FMCG, beverage, and lifestyle brands. I specialize in brand positioning, product identity, and go-to-market thinking, blending strategic rigor with hands-on design leadership to build scalable systems.

Currently I lead branding for Zoya Co Beverages while running The Studio by Luna Attar, a boutique studio delivering identity systems and campaigns across markets. I’m passionate about crafting cohesive brand experiences that resonate with youth and lifestyle audiences and help teams enter new markets with confidence.

  • Joined March 2025

Languages

  • ArabicFluent
  • EnglishFluent
  • FrenchFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Consumer Goods
  • Manufacturing
  • Professional Services
  • Media & Entertainment
  • Retail
  • Travel & Hospitality

More experts in Dubai, United Arab Emirates

Projects · 2

Developed a comprehensive brand identity system for a financial firm, focusing on clarity, structure, and scalability across reports, digital platforms, and investor-facing materials.

Alpha Capital — Corporate Brand System
  • Brand Designer
  • UI Designer

Brand identity and packaging system developed for a consumer beverage company targeting youth and lifestyle-driven markets.

The project focused on building a scalable brand system that could support multiple product lines, flavors, and formats while maintaining strong shelf presence and recognition.

Scope included:
– Brand positioning and visual identity
– Packaging design across multiple SKUs
– Art direction for product and campaign visuals
– Development of a cohesive brand language across digital and physical touchpoints

The result is a bold, recognizable brand designed for high-impact retail environments and social-first visibility, supporting product expansion and regional distribution.

Zoya Beverages — Brand Identity & Product System
  • Art Director
  • Brand Designer
  • Creative Director
  • +1

Work experience

Branding & Marketing Lead · Zoya Co BeveragesNov 2024 – Present · 2 yrs 1 mo

Lead brand strategy and positioning across a multi-product beverage portfolio; oversee packaging systems, product identity, and visual communication across all touchpoints; contribute to product development, including flavor launches and format expansion; align brand direction with target consumer segments (youth / lifestyle positioning); support market expansion through cohesive branding and retail presence; collaborate on content direction and campaign visuals to strengthen brand recognition.

Co-Founder · Alluvium FZ LLC — UAEMar 2021 – Jul 2023 · 2 yrs 5 mos

Co-founded a UAE-based venture, contributing to brand development and early-stage positioning; participated in business structuring and market entry within the UAE; led brand identity and communication direction profile.

Founder & Creative Director · The Studio by Luna Attar (Unbranded Design Lab)Feb 2019 – Present · 7 yrs 10 mos

Founded and lead a branding studio focused on consumer brands, finance, and lifestyle sectors; define brand positioning, identity systems, and communication strategies from concept to execution; act as strategic advisor to founders and teams on brand-building and market entry; lead creative direction across packaging, digital, and campaign touchpoints; deliver scalable brand systems designed for growth and multi-market application.

Education

Brand Management (Course) · London Business School2024
Bachelor of Fine Arts (BFA), Painting · Concordia University2011 – 2016
Certificate in Digital Design & Illustration · Concordia University2014 – 2015

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