Zoya Beverages — Brand Identity & Product System

Brand identity and packaging system developed for a consumer beverage company targeting youth and lifestyle-driven markets.

The project focused on building a scalable brand system that could support multiple product lines, flavors, and formats while maintaining strong shelf presence and recognition.

Scope included:
– Brand positioning and visual identity
– Packaging design across multiple SKUs
– Art direction for product and campaign visuals
– Development of a cohesive brand language across digital and physical touchpoints

The result is a bold, recognizable brand designed for high-impact retail environments and social-first visibility, supporting product expansion and regional distribution.