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Portfolio: lunaxic.com When you mix a social butterfly with a digital native, you get a cocktail of creativity, originality, and relatability. I'm a copywriter trained in convergence advertising and visual communication, and I strive to create fun, engaging social campaigns to complement traditional platforms of marketing. Despite being seemingly basic, my interests are an unorthodox blend of niche markets, giving me a unique approach from different perspectives. They include gaming (particularly in mobile, combat, and gacha games), livestreaming as an office ghost VTuber on Twitch, appreciating musicals and plays, rocking out to alternative metal music, practicing fountain pen calligraphy, cosplaying as lore-accurate Hutao from Genshin Impact, and collecting crystals.…Portfolio: lunaxic.com When you mix a social butterfly with a digital native, you get a cocktail of creativity, originality, and relatability. I'm a copywriter trained in convergence advertising and visual communication, and I strive to create fun, engaging social campaigns to complement traditional platforms of marketing. Despite being seemingly basic, my interests are an unorthodox blend of niche markets, giving me a unique approach from different perspectives. They include gaming (particularly in mobile, combat, and gacha games), livestreaming as an office ghost VTuber on Twitch, appreciating musicals and plays, rocking out to alternative metal music, practicing fountain pen calligraphy, cosplaying as lore-accurate Hutao from Genshin Impact, and collecting crystals.

Luna Teo

Copywriter, Social Media Manager, Content Producer

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Portfolio: lunaxic.com When you mix a social butterfly with a digital native, you get a cocktail of creativity, originality, and relatability. I'm a copywriter trained in convergence advertising and visual communication, and I strive to create fun, engaging social campaigns to complement traditional platforms of marketing. Despite being seemingly basic, my interests are an unorthodox blend of niche markets, giving me a unique approach from different perspectives. They include gaming (particularly in mobile, combat, and gacha games), livestreaming as an office ghost VTuber on Twitch, appreciating musicals and plays, rocking out to alternative metal music, practicing fountain pen calligraphy, cosplaying as lore-accurate Hutao from Genshin Impact, and collecting crystals.…Portfolio: lunaxic.com When you mix a social butterfly with a digital native, you get a cocktail of creativity, originality, and relatability. I'm a copywriter trained in convergence advertising and visual communication, and I strive to create fun, engaging social campaigns to complement traditional platforms of marketing. Despite being seemingly basic, my interests are an unorthodox blend of niche markets, giving me a unique approach from different perspectives. They include gaming (particularly in mobile, combat, and gacha games), livestreaming as an office ghost VTuber on Twitch, appreciating musicals and plays, rocking out to alternative metal music, practicing fountain pen calligraphy, cosplaying as lore-accurate Hutao from Genshin Impact, and collecting crystals.

Available to hire

Singapore, Singapore

Portfolio: lunaxic.com

When you mix a social butterfly with a digital native, you get a cocktail of creativity, originality, and relatability. I’m a copywriter trained in convergence advertising and visual communication, and I strive to create fun, engaging social campaigns to complement traditional platforms of marketing.

Despite being seemingly basic, my interests are an unorthodox blend of niche markets, giving me a unique approach from different perspectives. They include gaming (particularly in mobile, combat, and gacha games), livestreaming as an office ghost VTuber on Twitch, appreciating musicals and plays, rocking out to alternative metal music, practicing fountain pen calligraphy, cosplaying as lore-accurate Hutao from Genshin Impact, and collecting crystals.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Japanese

Advanced

Swedish

Beginner

Work Experience

Senior Copywriter (Creative) at McCann Worldgroup

February 1, 2024 - Present

Part of the McCann Content Studios team producing fun, on-trend, hyperlocal creative content to grow brands’ social reach and engagement in the local market. Involved in social-led pitches and campaigns across government ministries and B2C sectors—often acting as the main copywriter across the full workflow from ideation to execution. Assists in guiding, leading, and directing juniors (art and copy) to facilitate efficiency. Notable clients include Chick-fil-A (Singapore Courts), Central Provident Fund Board, Mastercard, Kinder, Ministry of Manpower, Public Utilities Board, and Land Transport Authority.

Full-time Copywriter (Freelance / Contract roles summarized) at Goodstuff / SG / Havas Media (as listed)

May 1, 2023 - November 1, 2024

Freelance copywriter responsible for social-led campaigns including ideation, scripting, storyboarding, interviewing, sourcing for collaboration opportunities, and coordinating content production (photo/video shoots and gaming). Also served as the resident mascot talent for social activations. Worked on campaigns and social content for brands such as Domino’s Singapore, NETS Singapore, Village Residences & Hotels, Oasia Hotels & Spa, TD Ameritrade, Ministry of Culture, Community and Youth, Ministry of Manpower, Roche Diagnostics, FairPrice, Canon, and Cheers. Notable clients include Teamfight Tactics (Riot Games) for APAC and PH markets, Ministry of Culture Community and Youth, and United Overseas Bank.

Freelance Creative Copywriter at Brilliant Agency Pte. Ltd.

September 1, 2020 - December 1, 2020

Handled digital and social responsibilities including website banner ads, social media management, social-led campaigns, video ads, and TVCs. Scope included copywriting, art direction, animation, storyboarding, ideation, photo sourcing, and illustrations. Notable brands include BBC News, Samsung, Standard Chartered, Bridgestone, PropertyGuru, and BlackRock.

Junior Copywriter (social media content roles) at Ta Bunnies Pte. Ltd. / JPP Pepperdine Group Pte. Ltd. (as listed)

June 1, 2018 - February 1, 2020

Developed social-led content assets and executed campaign deliverables across social channels, supporting creative direction and production of brand content for multiple clients listed in the resume.

Junior Copywriter / Social Media Manager & Content Creator / Junior Graphic Designer (combined timeline as listed) at Ogilvy / Ta Bunnies Pte. Ltd. / JPP Pepperdine Group Pte. Ltd. (as listed)

June 1, 2016 - February 1, 2017

Created and executed social media-led campaigns and wrote content for brands including HSBC, RHB, FMG global, Changi Airport Group, KFC, Ministry of Culture Community and Youth, Our SG Fund, Cold Storage, Purina Singapore, Australian International School, Adyen, among others. Responsible for all content on Monsoon Tea Singapore Instagram and Facebook pages, including videography, photography, copywriting, art direction, and event coverage. Designed online and offline collateral such as Jack’s Place materials, Restaurant Hoshigoka, EATZI Gourmet, Jack’s Cola Cafe, and Jumping Jack. Also produced social media content and graphic deliverables as part of junior roles listed.