Lusiana Gutierrez

Available to hire

I’m Lusiana Gutierrez, a music consultant, DJ and journalist with international experience across Latin America, Europe and the Middle East.

About

I’m Lusiana Gutierrez, a music consultant, DJ and journalist with international experience across Latin America, Europe and the Middle East. I design sonic and narrative experiences that translate brand identity into sound and words, aiming for coherence, humanity and cross-cultural resonance. Based in Perth, I’m expanding my work in music consultancy, copywriting and experience-led brand communication while studying Digital Marketing. I combine cultural sensitivity, storytelling and strategic thinking to help brands, venues and projects build meaningful connections with audiences.

My approach is thoughtful, context-aware and people-centered, valuing listening as much as creating. I’m driven by curiosity and long-term thinking to craft experiences that feel emotionally resonant, authentic and grounded in context rather than trend.

  • 9 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services
  • Education
  • Other

Work experience· 10 roles

Radio Contributor · W1 RadioSep 2025 – Dec 2025 · 4 mos

Contributed to music programming and on-air content within an independent cultural radio platform. Collaborated with the programming team on playlist arrangement and editorial direction, supporting the station’s sonic identity through contextual awareness and cultural sensitivity.

Digital Marketing Copywriter (Freelance) · Freelance - InternationalJan 2024 – Present · 2 yrs 11 mos

Developed brand-aligned copy for digital platforms including websites, social media, newsletters and campaign materials. Worked with creative and hospitality-focused projects to define tone of voice, strengthen narrative coherence and improve audience engagement through clear, emotionally driven communication.

Resident DJ · W Hotel Dubai, The PalmJan 2023 – Jan 2025 · 2 yrs 1 mo

Connecting with listeners, arranging playlists. Team up with event’s crew to plan and pull off themed nights.

Resident DJ · COYA BarcelonaJan 2023 – Present · 3 yrs 11 mos
Customer Agent RepresentativeJan 2021 – Dec 2023 · 3 yrs
Customer Agent Representative · SpainJan 2021 – Jan 2023 · 2 yrs 1 mo
Junior CopywriterJan 2018 – Dec 2019 · 2 yrs
Junior Copywriter · PanamaJan 2018 – Jan 2019 · 1 yr 1 mo

Education· 10

Bachelor's degree in Journalism · University of the Andes (Venezuela)2013 – 2017
Electronic Music Production Course · Plastic Academy (Barcelona)2024 – 2026
Diploma in Digital Marketing · Greystone College, Perth2026 – 2027
Electronic Music Production Course · SAE Institute Dubai2024 – 2026

Certifications and awards

Professional DJ Course2021 – 2026

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