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I’m Lusiana Gutierrez, a music consultant, DJ and journalist with international experience across Latin America, Europe and the Middle East. I design sonic and narrative experiences that translate brand identity into sound and words, aiming for coherence, humanity and cross-cultural resonance. Based in Perth, I’m expanding my work in music consultancy, copywriting and experience-led brand communication while studying Digital Marketing. I combine cultural sensitivity, storytelling and strategic thinking to help brands, venues and projects build meaningful connections with audiences. My approach is thoughtful, context-aware and people-centered, valuing listening as much as creating. I’m driven by curiosity and long-term thinking to craft experiences that feel emotionally resonant, authentic and grounded in context rather than trend.…I’m Lusiana Gutierrez, a music consultant, DJ and journalist with international experience across Latin America, Europe and the Middle East. I design sonic and narrative experiences that translate brand identity into sound and words, aiming for coherence, humanity and cross-cultural resonance. Based in Perth, I’m expanding my work in music consultancy, copywriting and experience-led brand communication while studying Digital Marketing. I combine cultural sensitivity, storytelling and strategic thinking to help brands, venues and projects build meaningful connections with audiences. My approach is thoughtful, context-aware and people-centered, valuing listening as much as creating. I’m driven by curiosity and long-term thinking to craft experiences that feel emotionally resonant, authentic and grounded in context rather than trend.

Lusiana Gutierrez

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I’m Lusiana Gutierrez, a music consultant, DJ and journalist with international experience across Latin America, Europe and the Middle East. I design sonic and narrative experiences that translate brand identity into sound and words, aiming for coherence, humanity and cross-cultural resonance. Based in Perth, I’m expanding my work in music consultancy, copywriting and experience-led brand communication while studying Digital Marketing. I combine cultural sensitivity, storytelling and strategic thinking to help brands, venues and projects build meaningful connections with audiences. My approach is thoughtful, context-aware and people-centered, valuing listening as much as creating. I’m driven by curiosity and long-term thinking to craft experiences that feel emotionally resonant, authentic and grounded in context rather than trend.…I’m Lusiana Gutierrez, a music consultant, DJ and journalist with international experience across Latin America, Europe and the Middle East. I design sonic and narrative experiences that translate brand identity into sound and words, aiming for coherence, humanity and cross-cultural resonance. Based in Perth, I’m expanding my work in music consultancy, copywriting and experience-led brand communication while studying Digital Marketing. I combine cultural sensitivity, storytelling and strategic thinking to help brands, venues and projects build meaningful connections with audiences. My approach is thoughtful, context-aware and people-centered, valuing listening as much as creating. I’m driven by curiosity and long-term thinking to craft experiences that feel emotionally resonant, authentic and grounded in context rather than trend.

Available to hire

I’m Lusiana Gutierrez, a music consultant, DJ and journalist with international experience across Latin America, Europe and the Middle East. I design sonic and narrative experiences that translate brand identity into sound and words, aiming for coherence, humanity and cross-cultural resonance. Based in Perth, I’m expanding my work in music consultancy, copywriting and experience-led brand communication while studying Digital Marketing. I combine cultural sensitivity, storytelling and strategic thinking to help brands, venues and projects build meaningful connections with audiences.

My approach is thoughtful, context-aware and people-centered, valuing listening as much as creating. I’m driven by curiosity and long-term thinking to craft experiences that feel emotionally resonant, authentic and grounded in context rather than trend.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Radio Host at Venezuela

January 1, 2015 - January 1, 2016

Speak and analyze news and cultural events. Radio scripting. Interview guests.

Junior Copywriter at Panama

January 1, 2018 - January 1, 2019

Developing attractive copy related to travel and leisure. Research writing topics for accurate details.

Customer Agent Representative at Spain

January 1, 2021 - January 1, 2023

Providing tech support and resolving issues about events. Covering markets such as EU, UK, AU and Latam.

Resident DJ at COYA Barcelona

January 1, 2023 - Present

Make sure all the sound system is in top shape and report any technical issues. Create a warm atmosphere through sounds.

Resident DJ at W Hotel Dubai, The Palm

January 1, 2023 - January 1, 2025

Connecting with listeners, arranging playlists. Team up with event’s crew to plan and pull off themed nights.

Digital Marketing Copywriter (Freelance) at Freelance - International

January 1, 2024 - Present

Developed brand-aligned copy for digital platforms including websites, social media, newsletters and campaign materials. Worked with creative and hospitality-focused projects to define tone of voice, strengthen narrative coherence and improve audience engagement through clear, emotionally driven communication.

Radio Contributor at W1 Radio

September 1, 2025 - December 31, 2025

Contributed to music programming and on-air content within an independent cultural radio platform. Collaborated with the programming team on playlist arrangement and editorial direction, supporting the station’s sonic identity through contextual awareness and cultural sensitivity.

Customer Agent Representative

January 1, 2021 - December 31, 2023

Managed customer communication and technical support across EU, UK, Australian and Latin American markets. Built trust through clear communication, problem-solving and long-term relationship management.

Junior Copywriter

January 1, 2018 - December 31, 2019

Produced written content for travel and leisure audiences, combining research, storytelling and brand tone awareness across digital and editorial formats.

Radio Host

January 1, 2015 - December 31, 2016

Hosted and produced cultural radio programmes, conducting interviews and exploring music and social themes.