LM

Luz María Novoa

Available to hire

Creative graphic designer and art director based in Madrid, with a background spanning design and advertising.

About

Creative graphic designer and art director based in Madrid, with a background spanning design and advertising. I’ve worked across independent agencies, marketing environments, and creative production companies, handling everything from visual identity systems to campaign and activation concepts.

I’m known for moving fast without losing craft—balancing strong ideas with real timelines, and translating strategy into clear visual direction from concept to final execution.

  • 3 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Other

Work experience· 7 roles

Art Director · JägermeisterOct 2025 – Present · 1 yr 2 mos

Art director role for Jägermeister, supporting creative direction for festival/proposal-related work and campaign visuals with an emphasis on concept execution.

Editorial Design Exhibition (Art Direction / Participation) · Francisco de Vitoria UniversityApr 2025 – Present · 1 yr 8 mos

Participation in the Eficacia Awards representing UFV; contributed to editorial/creative outputs related to the award materials and presentation.

Art Director · Darwin & VerneMar 2025 – Oct 2025 · 8 mos

Editorial design and art direction for an exhibition, shaping visual language, layout systems, and presentation-ready materials for events and university showcase contexts.

Editorial Design Exhibition (Art Director) · Darwin & VerneMar 2025 – Oct 2025 · 8 mos
Branding Design · Tequila “20 GRADOS” ContestsJun 2024 – Present · 2 yrs 6 mos
Branding Design (Contest) · Tequila “20 GRADOS”Jun 2024 – Jun 2024 · 1 mo
Designer · Antiestatico Audiovisual productionSep 2023 – Jun 2024 · 10 mos

Education· 12

Double Degree in Integral Design + Advertising and Degree in Interactive Graphic Design and Multimedia · Francisco de Vitoria University2020 – 2025
Bachelor of Visual Arts · Rainha Santa Isabel Institute2018 – 2020
Creative Technologist (extracurricular) · Hogarth Worldwide, WPP2024
Designer · Antiestatico Audiovisual production2023 – 2024

Certifications and awards· 9

English Course C2 Proficiency2017 – 2026
English Course “Habilidades para el empleo” (Telefónica, 30hrs)2024 – 2026
English Course C2 Proficiency (The Anglo, Mexico City, Mexico)2017 – 2026
Course Putos Modernos (Domestika)2024

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