Creative graphic designer and art director based in Madrid, with a background spanning design and advertising. I’ve worked across independent agencies, marketing environments, and creative production companies, handling everything from visual identity systems to campaign and activation concepts. I’m known for moving fast without losing craft—balancing strong ideas with real timelines, and translating strategy into clear visual direction from concept to final execution.…

Luz María Novoa

Creative graphic designer and art director based in Madrid, with a background spanning design and advertising. I’ve worked across independent agencies, marketing environments, and creative production companies, handling everything from visual identity systems to campaign and activation concepts. I’m known for moving fast without losing craft—balancing strong ideas with real timelines, and translating strategy into clear visual direction from concept to final execution.…

Available to hire

Creative graphic designer and art director based in Madrid, with a background spanning design and advertising. I’ve worked across independent agencies, marketing environments, and creative production companies, handling everything from visual identity systems to campaign and activation concepts.

I’m known for moving fast without losing craft—balancing strong ideas with real timelines, and translating strategy into clear visual direction from concept to final execution.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Advanced
French
Beginner

Work Experience

Art Director at Jägermeister
October 1, 2025 - Present
Art director role for Jägermeister, supporting creative direction for festival/proposal-related work and campaign visuals with an emphasis on concept execution.
Editorial Design Exhibition (Art Direction / Participation) at Francisco de Vitoria University
April 1, 2025 - Present
Participation in the Eficacia Awards representing UFV; contributed to editorial/creative outputs related to the award materials and presentation.
Art Director at Darwin & Verne
March 1, 2025 - October 1, 2025
Editorial design and art direction for an exhibition, shaping visual language, layout systems, and presentation-ready materials for events and university showcase contexts.
Editorial Design Exhibition (Art Director) at Darwin & Verne
March 1, 2025 - October 31, 2025
Art direction and editorial design for an exhibition context, shaping visual storytelling and presentation systems across print/digital touchpoints, with attention to clarity, rhythm, and production feasibility.
Branding Design at Tequila “20 GRADOS” Contests
June 1, 2024 - Present
Branding-focused design contribution for the “20 GRADOS” contest, developing visual concepts and campaign-ready outputs while aligning with creative direction and time constraints.
Branding Design (Contest) at Tequila “20 GRADOS”
June 1, 2024 - June 30, 2024
Branding design submission for the Tequila “20 GRADOS” contests, developing a visual identity and supporting campaign visuals to compete on concept and execution.
Designer at Antiestatico Audiovisual production
September 1, 2023 - June 30, 2024
Audiovisual production design work including design outputs for promotions/creative materials, collaborating in production timelines and delivering branded assets for communications.

Education

Double Degree in Integral Design + Advertising and Degree in Interactive Graphic Design and Multimedia at Francisco de Vitoria University
September 1, 2020 - June 30, 2025
Bachelor of Visual Arts at Rainha Santa Isabel Institute
September 1, 2018 - June 30, 2020
Creative Technologist (extracurricular) at Hogarth Worldwide, WPP
June 1, 2024 - December 31, 2024
Designer at Antiestatico Audiovisual production
September 1, 2023 - June 30, 2024
Merch and EP Cover Design at Yacaré Band
May 1, 2024 - May 31, 2024
Community Manager (extracurricular) at Ocio Moda Francisco de Vitoria University
June 1, 2023 - August 31, 2023
Double Degree in Integral Design + Advertising + Degree in Interactive Graphic Design and Multimedia at Francisco de Vitoria University
September 1, 2020 - June 1, 2025
Bachelor of Visual Arts at Rainha Santa Isabel Institute
September 1, 2018 - June 1, 2020
Creative Technologist (extracurricular) at Hogarth Worldwide, WPP
June 1, 2024 - December 1, 2024
Designer (extracurricular) at Antiestatico
September 1, 2023 - June 1, 2024
English course (C2 proficiency) at The Anglo
January 1, 2017 - July 28, 2026
Course “Habilidades para el empleo” at Telefónica
January 1, 2024 - July 28, 2026

Qualifications

English Course C2 Proficiency
January 1, 2017 - July 28, 2026
English Course “Habilidades para el empleo” (Telefónica, 30hrs)
January 1, 2024 - July 28, 2026
English Course C2 Proficiency (The Anglo, Mexico City, Mexico)
January 1, 2017 - July 28, 2026
Course Putos Modernos (Domestika)
January 1, 2024 - January 1, 2024
Social practices (Altius Group) Assistance and support to vulnerable people
January 1, 2021 - December 31, 2022
Creative Technologist (extracurricular)
June 1, 2024 - December 1, 2024
Designer (extracurricular)
September 1, 2023 - June 1, 2024
English C2 Proficiency
January 1, 2017 - July 28, 2026
Course “Habilidades para el empleo” (Telefónica, 30hrs)
January 1, 2024 - July 28, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Other

Skills

Experience Level