Leah Wishart

Supported Health Centre and healthcare services teams with end-to-end marketing campaigns across omni-channel approaches including electronic direct mail, website, social media, digital signage, member portal, and app. Collaborated with multiple CX stakeholder groups to deliver on member experience touchpoints and marketing campaigns (digital, sales, product, communications, design, membership services). Optimised digital platforms and communications as part of marketing and customer experience. Achievements include 3.3% marketing campaign growth resulting in 38% revenue increase for Health Centres, launched new website optimizing online traffic and brand awareness resulting in SEO optimization and 24% increase in online search traffic including optimized GA4 tracking measures.

Lead developing, delivering, and measuring marketing initiatives that increased awareness and engagement with Omico’s programs. Responsible for strategic planning and execution across digital marketing and content initiatives, CRM and marketing automation, performance tracking and reporting, and cross-functional collaboration to drive campaign effectiveness and business growth. Managed multiple marketing channels bringing quality strategic content to build the brand and engage diverse stakeholders including clinicians, pharmaceutical and biotech professionals, Australian patients, patient advocacy groups, and government and policy stakeholders. Achievements include organic social growth across channels with 37.8% increase in post impressions and engagement, 19.8% organic follower growth, optimized website health and SEO resulting in 17% organic traffic growth, and improved website performance via agency management.

Supported Health Centre and Healthcare Services teams with end-to-end marketing campaigns across omni-channel approaches including electronic direct mail, website, social media, digital signage, member portal, and app. Collaborated with multiple CX stakeholder groups to deliver on member experience touchpoints and marketing campaigns across digital, sales, product, communications, design, and memberships services. Optimized digital platforms and communications as part of marketing and customer experience efforts. Achievements include marketing campaign success growth of 3.3%, resulting in 38% increase in revenue for health centres, and launching a new website improving SEO and increasing online search traffic by 24%.