Available to hire
I am a dedicated marketing specialist with over 15 years experience in developing marketing strategies and executing campaigns to achieve meaningful growth.
My experience spans managing teams and being hands-on throughout the entire customer lifecycle (including B2B and B2C), focusing on being customer centric, with extensive experience across:
• Marketing strategy development and execution
• Graphic design, content creation and videography
• Organic social media management
• UX/MX journey mapping, digital acquisition, and lead generation
• Market segmentation and customer demographic profiling
• Email marketing and automation
• Communications, copywriting, and PR/media relations
I wear many hats (often at the same time!) while I work to bring together strategic and innovative marketing plans to help people engage and love the great organisations I work with.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager at Omico
March 1, 2025 - PresentLead development, delivery, and measurement of marketing initiatives that increase awareness and engagement with Omico's precision oncology programs. Responsible for strategic planning and execution across digital marketing, content initiatives, CRM, marketing automation, performance tracking, and cross-functional collaboration to drive campaign effectiveness and business growth. Managed multiple marketing channels delivering quality strategic content to build the brand and engage diverse stakeholders including clinicians, pharmaceutical and biotech professionals, Australian patients, patient advocacy groups, and government and policy stakeholders. Achievements include organic social growth, improved website health and SEO, and optimized backend website design.
Marketing Lead at Teacher's Health Private Health Insurance
March 1, 2025 - September 3, 2025Supported Health Centre and Healthcare Services teams with end-to-end marketing campaigns across omni-channel approaches including electronic direct mail, website, social media, digital signage, member portal, and app. Collaborated with multiple CX stakeholder groups to deliver on member experience touchpoints and marketing campaigns across digital, sales, product, communications, design, and memberships services. Optimized digital platforms and communications as part of marketing and customer experience efforts. Achievements include marketing campaign success growth of 3.3%, resulting in 38% increase in revenue for health centres, and launching a new website improving SEO and increasing online search traffic by 24%.
Marketing & Content Manager at Central Coast Grammar School
March 1, 2024 - September 3, 2025Developed and implemented communications, marketing and media relations strategy for the school. Managed marketing strategy aligning customer lifecycle journey to drive enrolment acquisition and maintain/enhance customer journey for internal community of enrolled students, families and alumni. Developed creative assets across graphic design and copywriting for all marketing channels including website, news and media articles, organic and paid social media, Google ads, SEO and SEM optimization, customer UX for internal digital platforms, thought leadership articles, magazine publications and brochures. Achievements include increasing content engagement by 25% and delivering a comprehensive competitor and market analysis to target senior college new customer segments.
Head of Marketing at Salt & Lime Fintech
July 31, 2024 - September 3, 2025Led a high performing team of 4, driving alignment of key strategies and tasks across graphic design, content copywriting, SEO/SEM, email marketing, digital acquisition, CX/MX, media/PR, and broker relationships. Utilized data-driven insights to optimize marketing campaigns and improve ROI for customer targeting. Developed and executed strategies to enhance customer acquisition, retention, and satisfaction across customer CX touchpoints. Achievements include delivering comprehensive marketing strategies resulting in 112% increase in brand visibility and 35% growth in sales, and successfully launching and managing multiple cross-channel campaigns improving customer acquisition and retention rates in the sub-prime loan sector for both B2B and B2C.
Business Development & Practice Manager at The READ Clinic
September 30, 2021 - September 3, 2025Managed overall daily business operations including operational management of administration team, financial and business reporting, business development projects, executive team support, and HR including managing a team of 35. Developed and executed marketing plans to drive brand awareness, increase customer referrals and maintain professional relationships with prospective psychologist networks. Managed website updates, social media, online business directories, PPC, event management, graphic design and copywriting across digital and traditional platforms. Managed psychologist contracts, accreditation compliance, and adherence to contract hours to ensure client KPIs were met to reach financial targets. Achievements include identifying new business development opportunities supporting 40% EBIT growth targets, managing marketing activities resulting in 145% growth of digital enquiries, and leading a commercial project transitioning clinic operations from in-clinic sessions to telehealt
Senior Marketing Associate at Fresenius Kabi
August 31, 2023 - September 3, 2025Supported clinical nutrition Product Managers and Business Unit Manager in executing marketing plans, content creation, and marketing communications. Developed creative design and compliance for all advertising, promotion, and campaign assets across digital and print including localization and compliance. Conducted project management across key business events and annual sponsorships including event lifecycle management to drive B2B growth. Achievements include implementing a robust event and communications platform for marketing teams across Business Units to collaborate on resources, creative assets and ideas, improving brand consistency and customer engagement, and developing and managing internal sales tool platforms leading ongoing training and updates that streamlined access for compliance marketing materials in Australia and New Zealand.
Marketing Associate (Asia-Pacific) at Biotronik
June 30, 2018 - September 3, 2025Supported Product Managers in product campaign development and localization of marketing materials and communications to launch Cardiac Rhythm Management (CRM) and Vascular Intervention (VI) products in Australia and New Zealand. Collaborated with sales including key events and conferences, content creation, local website design and UX, management of internal communication platforms, and marketing campaign coordination. Achievements include successful management and execution of all event management and communication requirements for internal company events and conferences, creating an award-winning campaign for the launch of next generation CRM and VI products resulting in highly impactful B2B engagement and lead generation of sales, and launching an internal Customer Relationship Management platform for the entire ANZ sales team aligning brand guidelines with local regulation and compliance including ongoing platform training and management.
Marketing & Events Executive at Getinge
November 30, 2018 - September 3, 2025Transferred the Getinge brand into visual reality across all marketing communications, product launches, and events, both internal and external. Collaborated with a team of 3 to include all aspects of marketing and communications to support product launches across all business units. Built out EDMs and communication pieces creating unique email campaigns and materials to add value to pre and post event engagement as part of customer CX. Achievements include executing over 60 national and regional events to increase brand awareness and B2B positioning across all Business Units.
Marketing Manager at Wavesound Audiobooks
November 30, 2019 - September 3, 2025Led a team of 4 to develop and execute product campaigns and strategies, national conference planning and management, digital content creation, local website management, and social media management. Designed, organised, and facilitated national and regional events and conferences in line with local marketing and sales strategies. Achievements include managing strategic marketing plan and execution to drive B2B business initiatives resulting in 25% sales growth, and successfully launching key Australian titles in collaboration with major publishing houses resulting in Australian Book Industry Awards finalist and winner accolades.
Marketing Manager at Omico Not-for-profit precision oncology organisation
March 1, 2025 - PresentLead developing, delivering, and measuring marketing initiatives that increased awareness and engagement with Omico’s programs. Responsible for strategic planning and execution across digital marketing and content initiatives, CRM and marketing automation, performance tracking and reporting, and cross-functional collaboration to drive campaign effectiveness and business growth. Managed multiple marketing channels bringing quality strategic content to build the brand and engage diverse stakeholders including clinicians, pharmaceutical and biotech professionals, Australian patients, patient advocacy groups, and government and policy stakeholders. Achievements include organic social growth across channels with 37.8% increase in post impressions and engagement, 19.8% organic follower growth, optimized website health and SEO resulting in 17% organic traffic growth, and improved website performance via agency management.
Marketing Lead at Teacher’s Health Private Health Insurance
March 1, 2025 - September 5, 2025Supported Health Centre and healthcare services teams with end-to-end marketing campaigns across omni-channel approaches including electronic direct mail, website, social media, digital signage, member portal, and app. Collaborated with multiple CX stakeholder groups to deliver on member experience touchpoints and marketing campaigns (digital, sales, product, communications, design, membership services). Optimised digital platforms and communications as part of marketing and customer experience. Achievements include 3.3% marketing campaign growth resulting in 38% revenue increase for Health Centres, launched new website optimizing online traffic and brand awareness resulting in SEO optimization and 24% increase in online search traffic including optimized GA4 tracking measures.
Marketing & Content Manager at Central Coast Grammar School
March 1, 2024 - September 5, 2025Developed and implemented communications, marketing and media relations strategy for the school. Managed marketing strategy aligning customer lifecycle journey to drive enrolment acquisition and maintain enhance customer journey for internal community of enrolled students, families and alumni. Developed creative assets across graphic design and copywriting for all marketing channels, including website, news and media articles, organic and paid social media, Google ads, SEO and SEM optimization, customer UX for internal digital platforms, thought leadership articles, magazine publications and brochures. Achievements include managing creation of engaging content increasing content engagement by 25%, developing social media and external communication strategy delivering high-quality consistent organic content aligning with brand strategy, and comprehensive competitor and market analysis leading to new marketing initiatives targeting senior college years 10-12 as new customer segment.
Head of Marketing at Salt & Lime Fintech / startup in Australian loan funding sector
July 31, 2024 - September 5, 2025Led high performing team of 4 driving alignment of key strategies and tasks across graphic design, content copywriting, SEO/SEM, email marketing, digital acquisition, CX/MX, media/PR and broker relationships, identifying market opportunities and trends to drive growth. Utilised data-driven insights to optimise marketing campaigns and improve ROI for customer targeting. Developed and executed strategies to enhance customer acquisition, retention, and satisfaction across customer CX touchpoints. Achievements include leading development and implementation of comprehensive marketing strategies resulting in 112% increase in brand visibility and 35% growth in sales. Developed and executed comprehensive strategic marketing and brand initiatives to drive core business initiatives in sub-prime loan sector for both B2B and B2C. Successfully launched and managed multiple cross-channel campaigns across digital CX marketing including website design and UX, organic social media management, PPC, SEO
Business Development & Practice Manager at The READ Clinic Private psychology practice
September 30, 2021 - September 5, 2025Managed overall daily business operations including operational management of administration team, financial and business reporting, business development projects, executive team support and HR including management of 35 team members. Developed and executed marketing plans to drive brand awareness, increase customer referrals and maintain professional relationships with prospective psychologist networks. Managed website updates, social media, online business directories, PPC, event management, graphic design and copywriting across digital and traditional platforms. Managed psychologist contracts, accreditation compliance and adherence to contract hours to ensure client KPIs were met. Achievements include identified new business development opportunities achieving 40% EBIT growth targets, managed marketing activities including local media, website optimisation and social media channels resulting in 145% growth of digital enquiries, navigated and led large commercial project transitionin
Senior Marketing Associate at Fresenius Kabi Global healthcare company
August 31, 2023 - September 5, 2025Supported clinical nutrition Product Managers and Business Unit Manager in executing marketing plans, content creation and marketing communications. Developed creative design and compliance for all advertising, promotion, and campaign assets across digital and print including localisation and compliance. Conducted project management across key business events and annual sponsorships including whole event lifecycle design, planning and delivery to drive B2B growth. Achievements include implemented robust event and communications platform for all marketing teams across Business Units to collaborate resources, creative assets and ideas improving brand consistency and customer engagement. Developed and managed internal sales tool platform for ANZ sales team and led ongoing training and updates ensuring streamlined compliance material access across Australia and New Zealand. Member of local ANZ Diversity, Equity and Inclusion Committee 2023, Mentorship Program 2023 and 2022 High Achievers P
Marketing Associate (Asia-Pacific) at Biotronik Global medical device company
June 30, 2018 - September 5, 2025Supported Product Managers in product campaign development and localisation of marketing materials and communications for launch of Cardiac Rhythm Management (CRM) and Vascular Intervention (VI) products in Australia and New Zealand. Collaborated with sales including key events and conferences, content creation, local website design and UX, internal communication platform management, and marketing campaign coordination. Achievements include successfully managing and executing all event management and communication requirements for all internal company events and conferences. Created and designed internally award-winning campaign for launch of next generation of CRM and VI products resulting in highly impactful B2B engagement and lead generation of sales. Launched internal Customer Relationship Management platform for ANZ sales team ensuring strong brand alignment with global brand guidelines and local regulation and compliance including ongoing training and content management.
Marketing & Events Executive at Getinge Global healthcare company
November 30, 2018 - September 5, 2025Transferred the Getinge brand into visual reality across all marketing communications, product launches, and events both internal and external. Collaborated with a team of 3 to include all aspects of marketing and communications to support product launches across all business units. Built EDMs and communication pieces creating unique email campaigns and materials to add value to pre and post event engagement as part of customer CX. Achievements include executed over 60 national and regional events to increase brand awareness and B2B positioning across all Business Units.
Marketing Manager at Wavesound Audiobooks Global digital publishing company
November 30, 2019 - September 5, 2025Led a team of 4 to develop and execute product campaigns and strategies, national conference planning and management, digital content creation, local website management, and social media management. Designed, organised, and facilitated national and regional events and conferences in line with local marketing and sales strategies. Achievements include managed strategic marketing plan and execution to drive B2B business initiatives resulting in 25% sales growth. Successfully launched key Australian titles in collaboration with key publishing houses resulting in Australian Book Industry Awards finalist and winner for Audiobook of the Year 2019 for Small Publishers’ Book of the Year.
Education
Master of Business Administration (MBA), Marketing Major at Charles Sturt University
January 1, 2025 - September 5, 2025Bachelor of Business (Marketing) at Charles Sturt University
January 1, 2017 - December 31, 2017Advanced Diploma of Event Management at TAFE NSW
January 1, 2010 - December 31, 2010Qualifications
Industry Experience
Healthcare, Financial Services, Education, Media & Entertainment, Software & Internet, Non-Profit Organization, Professional Services
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