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I am Lydia Lim Ying Jun, a digitally savvy marketer with experience in campaign management, account management and project management. Tenacious, a fast learner and collaborative, I thrive in high-growth environments and am open to new challenges in any high-growth role. I excel at turning data-driven insights into scalable campaigns and collaborating cross-functionally to deliver strong ROAS and seller experiences across SEA+TW markets.…I am Lydia Lim Ying Jun, a digitally savvy marketer with experience in campaign management, account management and project management. Tenacious, a fast learner and collaborative, I thrive in high-growth environments and am open to new challenges in any high-growth role. I excel at turning data-driven insights into scalable campaigns and collaborating cross-functionally to deliver strong ROAS and seller experiences across SEA+TW markets.

Lydia Lim

Marketing Strategist, Growth Marketer, Social Media Manager, +2

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I am Lydia Lim Ying Jun, a digitally savvy marketer with experience in campaign management, account management and project management. Tenacious, a fast learner and collaborative, I thrive in high-growth environments and am open to new challenges in any high-growth role. I excel at turning data-driven insights into scalable campaigns and collaborating cross-functionally to deliver strong ROAS and seller experiences across SEA+TW markets.…I am Lydia Lim Ying Jun, a digitally savvy marketer with experience in campaign management, account management and project management. Tenacious, a fast learner and collaborative, I thrive in high-growth environments and am open to new challenges in any high-growth role. I excel at turning data-driven insights into scalable campaigns and collaborating cross-functionally to deliver strong ROAS and seller experiences across SEA+TW markets.

Available to hire

I am Lydia Lim Ying Jun, a digitally savvy marketer with experience in campaign management, account management and project management. Tenacious, a fast learner and collaborative, I thrive in high-growth environments and am open to new challenges in any high-growth role. I excel at turning data-driven insights into scalable campaigns and collaborating cross-functionally to deliver strong ROAS and seller experiences across SEA+TW markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Regional Solutions Partner at Shopee Singapore

June 30, 2025 - June 30, 2025

Responsible for growing spend and securing market share for Meta Ads with Shopee (CPAS) across SEA+TW; manage Messenger Ads in Thailand and Vietnam; collaborate cross-functionally to deliver on commercial KPIs and positive seller experience. Achievements include driving ~15% YoY growth in CPAS spend across SEA+TW and onboarding seller cohorts to CPAS spending; revamped local education materials with case studies to close learning gaps.

Regional Advertising Operations Associate, Meta Ads & Google Ads at Shopee Singapore

July 31, 2024 - July 31, 2024

Advised Singapore, China Cross-Border, Thailand and Philippines Ad Operations teams on ads best practices; managed Singapore Ads Seller spend; set up and QC campaigns across Facebook (CPAS) and Google Ads for >20 sellers monthly; troubleshooted and educated local Marketing Solutions teams on ad technology; achievements include 90% training score for bi-annual product training and creation of SOPs for optimization.

Advertising Operations Associate, Shopee Ads at Shopee Singapore

April 30, 2024 - April 30, 2024

Managed Shopee Ads budgets and performance for >300 Shopee sellers under 2 Shopee Ads programs; supported local Marketing Solutions and Account Managers; improved efficiency of ad optimization through SOPs and automation; led weekly cross-functional meetings to ensure smooth collaboration and client satisfaction.

Campaign Operations Executive (CNBC Catalyst) at NBC Universal

November 30, 2021 - November 30, 2021

Set up and reported campaigns across Meta, Twitter, LinkedIn and Taboola; wrote ad copies for LinkedIn posts; analyzed competitive landscape for different ad formats; created client-facing materials and supported agency upsell.

Customer Service Sales & Marketing Executive at Siemens Healthineers

July 31, 2021 - July 31, 2021

Pitch and close service contracts for hospital equipment; cross-functional collaboration with finance, sales and legal to balance pricing, margins and delivery; led contract renewals and post-sale follow-ups; priced 50+ service contracts and generated email-marketing-driven revenue.