I’m a Digital Marketing Specialist with a strong foundation in data-driven strategy, content creation, and brand growth. Currently pursuing a Master’s in Digital Marketing and Business Transformation, I combine academic insight with hands-on experience to deliver campaigns that are both creative and results-oriented. I’ve worked on end-to-end social media and digital marketing initiatives, managing platforms like Instagram and driving measurable growth. In my previous role, I increased engagement by up to 40%, expanded follower bases through targeted campaigns, and contributed to sales growth through strategic promotions. I also bring experience in campaign analytics, using performance data to optimise reach, engagement, and conversion outcomes. Beyond marketing execution, I have a background in client service and market research, where I supported strategic decision-making by identifying trends, analysing competitors, and connecting clients with the right expertise. This experience strengthened my ability to understand business needs, communicate effectively with stakeholders, and deliver high-quality results under pressure. What sets me apart is my combination of creativity and analytical thinking. I don’t just create content,I build strategies backed by insights, clear KPIs, and continuous optimisation. I’m passionate about helping brands grow their digital presence in a meaningful, measurable way.

Lydia Zoumpouneli

I’m a Digital Marketing Specialist with a strong foundation in data-driven strategy, content creation, and brand growth. Currently pursuing a Master’s in Digital Marketing and Business Transformation, I combine academic insight with hands-on experience to deliver campaigns that are both creative and results-oriented. I’ve worked on end-to-end social media and digital marketing initiatives, managing platforms like Instagram and driving measurable growth. In my previous role, I increased engagement by up to 40%, expanded follower bases through targeted campaigns, and contributed to sales growth through strategic promotions. I also bring experience in campaign analytics, using performance data to optimise reach, engagement, and conversion outcomes. Beyond marketing execution, I have a background in client service and market research, where I supported strategic decision-making by identifying trends, analysing competitors, and connecting clients with the right expertise. This experience strengthened my ability to understand business needs, communicate effectively with stakeholders, and deliver high-quality results under pressure. What sets me apart is my combination of creativity and analytical thinking. I don’t just create content,I build strategies backed by insights, clear KPIs, and continuous optimisation. I’m passionate about helping brands grow their digital presence in a meaningful, measurable way.

Available to hire

I’m a Digital Marketing Specialist with a strong foundation in data-driven strategy, content creation, and brand growth. Currently pursuing a Master’s in Digital Marketing and Business Transformation, I combine academic insight with hands-on experience to deliver campaigns that are both creative and results-oriented.

I’ve worked on end-to-end social media and digital marketing initiatives, managing platforms like Instagram and driving measurable growth. In my previous role, I increased engagement by up to 40%, expanded follower bases through targeted campaigns, and contributed to sales growth through strategic promotions. I also bring experience in campaign analytics, using performance data to optimise reach, engagement, and conversion outcomes.

Beyond marketing execution, I have a background in client service and market research, where I supported strategic decision-making by identifying trends, analysing competitors, and connecting clients with the right expertise. This experience strengthened my ability to understand business needs, communicate effectively with stakeholders, and deliver high-quality results under pressure.

What sets me apart is my combination of creativity and analytical thinking. I don’t just create content,I build strategies backed by insights, clear KPIs, and continuous optimisation. I’m passionate about helping brands grow their digital presence in a meaningful, measurable way.

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Language

Greek, Modern
Fluent
English
Fluent
Italian
Advanced

Work Experience

Associate – Client Service Team (Fixed-Term Contract) at Dialectica
September 1, 2020 - September 1, 2024
In-depth market and industry research to support client's strategic decision-making; identified key trends, competitors, and insights across global markets; matched clients with relevant experts based on project requirements and knowledge gaps; managed stakeholder communications delivering timely and high-quality results.
Digital Marketing Specialist at Kaver
October 1, 2024 - September 1, 2025
Developed digital marketing strategies including social media marketing, content creation, SEO/SEM, and analytics; applied digital tools and data analysis to real-world marketing case studies; designed campaign strategies with defined KPIs and target audiences; gained experience in content marketing, branding, and performance tracking.
Freelance Social Media Manager at Independent / Freelance
October 1, 2025 - Present
Managed social media accounts (Instagram); created posts, reels, and stories; increased engagement by 30-40% within 3 months; planned and executed giveaways and promotions; boosted follower growth by 300+ and improved brand awareness; developed consistent content strategies driving 25% higher reach and greater audience interaction.

Education

Master of Digital Marketing and Business Transformation at Rome Business School
October 1, 2025 - April 1, 2026
Bachelor of Business Administration, Major in Marketing at University of West Attica
September 1, 2020 - September 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services