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I bring 18+ years of experience across broadcast journalism, radio, digital content, and brand strategy, starting in newsrooms and evolving into leading creative and social-first storytelling. I’ve partnered with various international brands, NGOs, and media organisations to create content that actually connects - whether that’s leading editorial and social campaigns, managing creative teams, or shaping brand direction. My focus is always the same: turning ideas into work that feels culturally relevant, human, and built for real audiences. Recently relocated from Kuala Lumpur to Melbourne (full working rights) and open to opportunities across the creative, media, and content space ⚡︎…I bring 18+ years of experience across broadcast journalism, radio, digital content, and brand strategy, starting in newsrooms and evolving into leading creative and social-first storytelling. I’ve partnered with various international brands, NGOs, and media organisations to create content that actually connects - whether that’s leading editorial and social campaigns, managing creative teams, or shaping brand direction. My focus is always the same: turning ideas into work that feels culturally relevant, human, and built for real audiences. Recently relocated from Kuala Lumpur to Melbourne (full working rights) and open to opportunities across the creative, media, and content space ⚡︎

Lyn Balqis

Creative Director, Art Director, Brand Designer, +2

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I bring 18+ years of experience across broadcast journalism, radio, digital content, and brand strategy, starting in newsrooms and evolving into leading creative and social-first storytelling. I’ve partnered with various international brands, NGOs, and media organisations to create content that actually connects - whether that’s leading editorial and social campaigns, managing creative teams, or shaping brand direction. My focus is always the same: turning ideas into work that feels culturally relevant, human, and built for real audiences. Recently relocated from Kuala Lumpur to Melbourne (full working rights) and open to opportunities across the creative, media, and content space ⚡︎…I bring 18+ years of experience across broadcast journalism, radio, digital content, and brand strategy, starting in newsrooms and evolving into leading creative and social-first storytelling. I’ve partnered with various international brands, NGOs, and media organisations to create content that actually connects - whether that’s leading editorial and social campaigns, managing creative teams, or shaping brand direction. My focus is always the same: turning ideas into work that feels culturally relevant, human, and built for real audiences. Recently relocated from Kuala Lumpur to Melbourne (full working rights) and open to opportunities across the creative, media, and content space ⚡︎

Available to hire

I bring 18+ years of experience across broadcast journalism, radio, digital content, and brand strategy, starting in newsrooms and evolving into leading creative and social-first storytelling.

I’ve partnered with various international brands, NGOs, and media organisations to create content that actually connects - whether that’s leading editorial and social campaigns, managing creative teams, or shaping brand direction. My focus is always the same: turning ideas into work that feels culturally relevant, human, and built for real audiences.

Recently relocated from Kuala Lumpur to Melbourne (full working rights) and open to opportunities across the creative, media, and content space ⚡︎

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Advanced

Work Experience

Director, Digital Marketing & Brand Communications at C27 Digital Marketing Agency

January 1, 2021 - January 1, 2026

Drove cross-functional editorial and social strategies for a portfolio of 15+ high-profile corporate and NGO clients; led integrated marketing campaigns aligned with brand identity; mentored cross-functional creative team; oversaw internal communications and press materials; led crisis communications for Malaysia's top radio network during national events.

Editorial & Creative Director

January 1, 2021 - January 1, 2023

Promoted from Editorial & Creative Lead (2021-2023); directed editorial, creative strategy and brand direction for the telco's pre-paid brand; led content creation and community engagement; managed creative teams and cross-functional collaboration; developed and executed community engagement strategies; increased active participation by 25% and improved engagement metrics; launched community events and monthly giveaways to grow brand follower base; nurtured private user communities (WhatsApp & Telegram groups).

Director, Digital Brand Strategy at Malaysia's Top English News Platform

January 1, 2014 - January 1, 2017

Directed digital brand strategy; grew social media following by 32%; managed multi-platform content distribution (articles, videos) across Facebook, Twitter and Instagram; developed and executed integrated media campaigns; introduced social-first approach and community growth initiatives.

Social Media Manager at Astro Radio

January 1, 2012 - January 1, 2014

Led social media strategy for over 12 radio stations across 4 languages; produced digital content; managed live event coverage and content production; built multi-language social media presence.

Senior Writer / Content Editor / Broadcast Journalist / Digital Content Manager / Editor at Malaysia's Top English News Platform

January 1, 2007 - January 1, 2015

Led editorial and digital content strategy; produced multi-platform news coverage; managed content teams; delivered press releases and media relations; oversaw broadcast journalism and digital content production.