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Hi, I’m Lyric. I’m a Nashville-based music industry professional with experience coordinating soundtracks, marketing, and social media for publishing and recording projects. I love building brand partnerships, creating promo materials, and keeping office operations organized and efficient so teams can focus on creative work. I’m passionate about orchestrating media coverage, pitching to brands and media, and driving growth for artists and publishing houses. I enjoy collaborative environments where I can design engaging campaigns, manage multi-channel outreach, and help artists shine through thoughtful, data-informed collaboration.…Hi, I’m Lyric. I’m a Nashville-based music industry professional with experience coordinating soundtracks, marketing, and social media for publishing and recording projects. I love building brand partnerships, creating promo materials, and keeping office operations organized and efficient so teams can focus on creative work. I’m passionate about orchestrating media coverage, pitching to brands and media, and driving growth for artists and publishing houses. I enjoy collaborative environments where I can design engaging campaigns, manage multi-channel outreach, and help artists shine through thoughtful, data-informed collaboration.

Lyric Ontiveros

Video Editor, Music Producer, Social Media Manager, +2

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Hi, I’m Lyric. I’m a Nashville-based music industry professional with experience coordinating soundtracks, marketing, and social media for publishing and recording projects. I love building brand partnerships, creating promo materials, and keeping office operations organized and efficient so teams can focus on creative work. I’m passionate about orchestrating media coverage, pitching to brands and media, and driving growth for artists and publishing houses. I enjoy collaborative environments where I can design engaging campaigns, manage multi-channel outreach, and help artists shine through thoughtful, data-informed collaboration.…Hi, I’m Lyric. I’m a Nashville-based music industry professional with experience coordinating soundtracks, marketing, and social media for publishing and recording projects. I love building brand partnerships, creating promo materials, and keeping office operations organized and efficient so teams can focus on creative work. I’m passionate about orchestrating media coverage, pitching to brands and media, and driving growth for artists and publishing houses. I enjoy collaborative environments where I can design engaging campaigns, manage multi-channel outreach, and help artists shine through thoughtful, data-informed collaboration.

Available to hire

Hi, I’m Lyric. I’m a Nashville-based music industry professional with experience coordinating soundtracks, marketing, and social media for publishing and recording projects. I love building brand partnerships, creating promo materials, and keeping office operations organized and efficient so teams can focus on creative work.

I’m passionate about orchestrating media coverage, pitching to brands and media, and driving growth for artists and publishing houses. I enjoy collaborative environments where I can design engaging campaigns, manage multi-channel outreach, and help artists shine through thoughtful, data-informed collaboration.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Office Assistant at Frost LLP / Frost Maloy Publishing

January 1, 2024 - Present

Maintained office operations and organization, implemented budget management strategies, set bi-weekly goals for clients and employees, coordinated writing camps and events, led daily team meetings to improve productivity and client satisfaction, collaborated with client managers to develop brand partnerships, pitched clients to high-end brands and media, monitored media coverage to track client performance and maintain key contacts, and designed/promoted promotional materials for music artists and athletes to boost the agency’s portfolio.

Coordinator - Soundtracks / Marketing at Douglas Records

January 1, 2020 - January 1, 2022

Coordinated soundtrack-related projects and marketing efforts, tracked expenses, organized documentation for releases, and supported soundtracks initiatives from concept through delivery.

Social Media Coordinator at First Lady Miracle Publishing

January 1, 2020 - January 1, 2022

Managed social media activities and set design elements for various campaigns, contributing to brand visibility and audience engagement.

Personal Assistant

January 1, 2022 - January 1, 2024

Attended weekly meetings focused on artist development, maintained office space and household organization, implemented budget management strategies, set bi-weekly client and employee goals, coordinated writing camps and events, led teams to meet daily/projected targets, collaborated with client managers to develop brand partnerships, pitched clients to premium brands, monitored media coverage, and designed/edited promotional materials to boost agency portfolios.