Lyssa Jane Paculba

Available to hire

I’m a digital marketing and content strategist with 11+ years of professional experience (5 years freelance + 6 years corporate).

About

I’m a digital marketing and content strategist with 11+ years of professional experience (5 years freelance + 6 years corporate). I help photography studios and women-owned service brands grow their online presence through end-to-end social media strategy, content creation, email marketing campaigns, and community growth.

I manage full-funnel performance using analytics and automation, design brand-aligned graphics and short-form video, and deliver structured content calendars and reporting. I’ve supported clients across industries such as clinics & med spas, physical therapists, mortgage & finance, and e-commerce service-based businesses.

  • 12 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Healthcare
  • Financial Services
  • Retail
  • Other

More experts in Cagayan De Oro City, Philippines

Work experience· 5 roles

Social Media Manager | Content Strategist & Email Marketing SpecialistJan 2020 – Present · 6 yrs 11 mos

Managed and executed end-to-end social media strategy, content creation, and community growth for client accounts. Built and ran pop-up content packages and seasonal one-off content plans. Planned, designed, and sent email marketing campaigns with automations and performance tracking (open rate, CTR, conversions). Designed on-brand graphics and short-form video (Reels/TikTok) for client needs. Scheduled content and managed publishing across platforms, monitored analytics, and delivered monthly performance reports. Handled tools/workflows across Canva, CapCut/film editing, Klaviyo, and reporting to optimize content and campaigns.

Social Media Manager · FreelanceJan 2020 – Present · 6 yrs 11 mos

Managing social media for photographers, media brands, coaches, and creative brands; content planning, strategy creation, and monthly content calendars; short-form video creation & editing (Reels, TikTok); Instagram, TikTok, Facebook & Pinterest management; community engagement & growth strategies; analytics reporting and performance tracking; hashtag research and trend analysis; website design & refresh on Squarespace & Wix; basic SEO optimization (keywords, metadata, structure); website copywriting and layout optimization; landing page design for campaigns and funnels; email campaign creation & automation setup; newsletter design & copywriting; audience segmentation and list organization; performance analytics (open rate, CTR, conversions); platforms: Active Campaign, Klaviyo, Flowdesk; welcome sequences, nurture campaigns & promotional flows.

Founder / Freelancer · Shelovesocial Media Co.Jan 2020 – Present · 6 yrs 11 mos

Freelance social media management: Creating social media content, graphic design, and website redesigns using Wix & Squarespace; Email marketing campaigns.

Social Media Manager · Platypus Media Inc.Jan 2014 – Jan 2020 · 6 yrs 1 mo
Freelance Social Media Manager & Content StrategistJan 2014 – Jan 2020 · 6 yrs 1 mo

Education

Bachelor of Science in Information Technology · Mindanao University in Science & Technology (MUST)2008 – 2012
Bachelor of Science in Information Technology · Mindanao University of Science and Technology (MUST)2008 – 2012
BS in Information Technology (Major in Programming & Web Design) · Loyola University in Science & Technology (MUST)2008 – 2012
· ULBAS in Information Technology2008 – 2012

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