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I’m a digital marketing and content strategist with 11+ years of professional experience (5 years freelance + 6 years corporate). I help photography studios and women-owned service brands grow their online presence through end-to-end social media strategy, content creation, email marketing campaigns, and community growth. I manage full-funnel performance using analytics and automation, design brand-aligned graphics and short-form video, and deliver structured content calendars and reporting. I’ve supported clients across industries such as clinics & med spas, physical therapists, mortgage & finance, and e-commerce service-based businesses.…I’m a digital marketing and content strategist with 11+ years of professional experience (5 years freelance + 6 years corporate). I help photography studios and women-owned service brands grow their online presence through end-to-end social media strategy, content creation, email marketing campaigns, and community growth. I manage full-funnel performance using analytics and automation, design brand-aligned graphics and short-form video, and deliver structured content calendars and reporting. I’ve supported clients across industries such as clinics & med spas, physical therapists, mortgage & finance, and e-commerce service-based businesses.

Lyssa Jane Paculba

Web Designer, Graphic Designer, Content Creator, +6

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I’m a digital marketing and content strategist with 11+ years of professional experience (5 years freelance + 6 years corporate). I help photography studios and women-owned service brands grow their online presence through end-to-end social media strategy, content creation, email marketing campaigns, and community growth. I manage full-funnel performance using analytics and automation, design brand-aligned graphics and short-form video, and deliver structured content calendars and reporting. I’ve supported clients across industries such as clinics & med spas, physical therapists, mortgage & finance, and e-commerce service-based businesses.…I’m a digital marketing and content strategist with 11+ years of professional experience (5 years freelance + 6 years corporate). I help photography studios and women-owned service brands grow their online presence through end-to-end social media strategy, content creation, email marketing campaigns, and community growth. I manage full-funnel performance using analytics and automation, design brand-aligned graphics and short-form video, and deliver structured content calendars and reporting. I’ve supported clients across industries such as clinics & med spas, physical therapists, mortgage & finance, and e-commerce service-based businesses.

Available to hire

I’m a digital marketing and content strategist with 11+ years of professional experience (5 years freelance + 6 years corporate). I help photography studios and women-owned service brands grow their online presence through end-to-end social media strategy, content creation, email marketing campaigns, and community growth.

I manage full-funnel performance using analytics and automation, design brand-aligned graphics and short-form video, and deliver structured content calendars and reporting. I’ve supported clients across industries such as clinics & med spas, physical therapists, mortgage & finance, and e-commerce service-based businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Social Media Manager | Content Strategist & Email Marketing Specialist

January 1, 2020 - Present

Managed and executed end-to-end social media strategy, content creation, and community growth for client accounts. Built and ran pop-up content packages and seasonal one-off content plans. Planned, designed, and sent email marketing campaigns with automations and performance tracking (open rate, CTR, conversions). Designed on-brand graphics and short-form video (Reels/TikTok) for client needs. Scheduled content and managed publishing across platforms, monitored analytics, and delivered monthly performance reports. Handled tools/workflows across Canva, CapCut/film editing, Klaviyo, and reporting to optimize content and campaigns.

Social Media Manager at Freelance

January 1, 2020 - Present

Managing social media for photographers, media brands, coaches, and creative brands; content planning, strategy creation, and monthly content calendars; short-form video creation & editing (Reels, TikTok); Instagram, TikTok, Facebook & Pinterest management; community engagement & growth strategies; analytics reporting and performance tracking; hashtag research and trend analysis; website design & refresh on Squarespace & Wix; basic SEO optimization (keywords, metadata, structure); website copywriting and layout optimization; landing page design for campaigns and funnels; email campaign creation & automation setup; newsletter design & copywriting; audience segmentation and list organization; performance analytics (open rate, CTR, conversions); platforms: Active Campaign, Klaviyo, Flowdesk; welcome sequences, nurture campaigns & promotional flows.

Founder / Freelancer at Shelovesocial Media Co.

January 1, 2020 - Present

Freelance social media management: Creating social media content, graphic design, and website redesigns using Wix & Squarespace; Email marketing campaigns.

Social Media Manager at Platypus Media Inc.

January 1, 2014 - January 1, 2020

Managed social media activities and supported digital marketing efforts for client brands. Developed content plans, created/edited visual assets and short-form video, and coordinated posting schedules. Monitored audience engagement and helped report content and campaign performance to support optimization and growth objectives.

Freelance Social Media Manager & Content Strategist

January 1, 2014 - January 1, 2020

Provided freelance social media management and content strategy support for client businesses, focusing on measurable growth through content calendars, caption writing aligned to brand voice, graphic carousel/post design, and short-form video creation. Supported client onboarding with strategy development, campaign planning, scheduling, analytics monitoring, and performance reporting. Worked with multiple clients and platforms, coordinating production timelines and maintaining consistent publishing cadence.