Available to hire
I’m an emotion-driven copywriter and visual design strategist with over 12 years in digital marketing, storytelling, and branding. Over the past 3+ years, I’ve worked as a freelancer helping startups and brands emotionally connect with their audiences through persuasive copy, strategic visuals, and conversion-focused funnels. I love creating content that not only looks amazing but also drives measurable business results.
I have a passion for crafting compelling brand stories and designing powerful marketing campaigns that grow engagement and boost sales pipelines. Whether it’s website copy, social media content, or full-funnel systems, I enjoy partnering with clients to bring their vision to life and achieve their business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Independent Copywriter & Strategic Designer at Upwork, Private Referrals
January 1, 2021 - PresentDeveloped persuasive website copy, landing pages, and email campaigns for clients across industries. Led brand strategy and design projects using psychology and storytelling to position businesses effectively. Created full-funnel sales systems from lead magnets to nurture sequences, achieving 3x growth in engagement. Designed branded social media content to boost visibility and client acquisition. Wrote winning proposals and strategic communication that helped secure many clients.
Social Media Specialist at Pakistan Software Export Board (PSEB)
December 31, 2020 - July 9, 2025Promoted Pakistan’s IT exports through strategic campaigns. Designed visuals and newsletters; managed social media graphics. Enhanced website performance by 15% via analytics tracking.
Digital Media Lead at Nexus Ideas
December 31, 2019 - July 9, 2025Led content design for print/digital media. Managed branding and collaborated with sales to drive campaigns.
Data Research Analyst & Content Management at S&P Global Market Intelligence
December 31, 2018 - July 9, 2025Streamlined performance metrics and digital content workflows. Conducted trainings in communication ethics.
Sales & Marketing Assistant at Systecnic Solutions, Dubai
December 31, 2017 - July 9, 2025Supported sales, telesales, and marketing collateral development. Contributed to branding and design projects.
Sales Manager at KK Power International (Pvt)
December 31, 2016 - July 9, 2025Led national sales with 80% conversion rate. Lowered manpower costs with strategic hiring and training.
Senior Sales Manager at i2D Technologies Inc.
June 30, 2015 - July 9, 2025Promoted from BDO to Senior Manager within 3 months. Closed high-value deals and mentored junior sales staff.
Marketing Intern at Pepsi Beverages Company
April 30, 2013 - July 9, 2025Conducted competitive market analysis. Supported regional marketing data efforts.
Independent Copywriter & Strategic Designer at Upwork, Private Referrals
January 1, 2021 - PresentDeveloped persuasive website copy, landing pages, and email campaigns for clients across industries. Led brand strategy and design projects using psychology and storytelling to position businesses effectively. Created full-funnel sales systems from lead magnets to nurture sequences, achieving 3x growth in engagement. Designed branded social media content to boost visibility and client acquisition. Wrote winning proposals and strategic communication that helped secure many clients.
Social Media Specialist at Pakistan Software Export Board (PSEB)
December 31, 2019 - July 9, 2025Promoted Pakistan’s IT exports through strategic campaigns. Designed visuals and newsletters; managed social media graphics. Enhanced website performance by 15% via analytics tracking.
Digital Media Lead at Nexus Ideas
December 31, 2018 - July 9, 2025Led content design for print/digital media. Managed branding and collaborated with sales to drive campaigns.
Data Research Analyst & Content Management at S&P Global Market Intelligence
December 31, 2017 - July 9, 2025Streamlined performance metrics and digital content workflows. Conducted trainings in communication ethics.
Sales & Marketing Assistant at Systecnic Solutions, Dubai
December 31, 2016 - July 9, 2025Supported sales, telesales, and marketing collateral development. Contributed to branding and design projects.
Sales Manager at KK Power International (Pvt)
December 31, 2015 - July 9, 2025Led national sales with 80% conversion rate. Lowered manpower costs with strategic hiring and training.
Senior Sales Manager at i2D Technologies Inc.
June 30, 2014 - July 9, 2025Promoted from BDO to Senior Manager within 3 months. Closed high-value deals and mentored junior sales staff.
Marketing Intern at Pepsi Beverages Company
April 30, 2012 - July 9, 2025Conducted competitive market analysis. Supported regional marketing data efforts.
Independent Copywriter & Strategic Designer at Upwork, Private Referrals
January 1, 2021 - PresentDeveloped persuasive website copy, landing pages, and email campaigns across various industries; led brand strategy and design projects using psychology and storytelling; created full-funnel sales systems from lead magnets to nurture sequences, achieving 3x growth in engagement; designed branded social media content to boost visibility and client acquisition; wrote winning proposals and strategic communication to secure clients.
Social Media Specialist at Pakistan Software Export Board (PSEB)
December 31, 2017 - July 9, 2025Promoted Pakistan’s IT exports through strategic campaigns; designed visuals and newsletters; managed social media graphics; enhanced website performance by 15% through analytics tracking.
Digital Media Lead at Nexus Ideas
December 31, 2016 - July 9, 2025Led content design for print and digital media; managed branding initiatives and collaborated with sales teams to drive marketing campaigns.
Data Research Analyst & Content Management at S&P Global Market Intelligence
December 31, 2015 - July 9, 2025Streamlined performance metrics and digital content workflows; conducted training in communication ethics.
Sales & Marketing Assistant at Systecnic Solutions, Dubai
December 31, 2014 - July 9, 2025Supported sales, telesales, and marketing collateral development; contributed to branding and design projects.
Sales Manager at KK Power International (Pvt)
December 31, 2013 - July 9, 2025Led national sales achieving an 80% conversion rate; lowered manpower costs through strategic hiring and training.
Senior Sales Manager at i2D Technologies Inc.
June 30, 2012 - July 9, 2025Promoted from Business Development Officer to Senior Manager within 3 months; closed high-value deals and mentored junior sales staff.
Marketing Intern at Pepsi Beverages Company
September 30, 2010 - July 9, 2025Conducted competitive market analysis and supported regional marketing data efforts.
Freelance Copywriter & Content Designer at Upwork & Private Clients
January 1, 2021 - PresentDeveloped high-converting website copy, landing pages, and nurture email sequences across tech, education, ecommerce, and health niches. Delivered emotionally driven social media content and visual branding for solopreneurs and startups, growing engagement up to 3x. Built full-funnel client systems including lead magnets, ad creatives, and pitch decks to increase sales pipeline quality. Delivered tailored proposals and onboarding communication that contributed to a 95% satisfaction rating on Upwork.
Social Media Specialist at Pakistan Software Export Board (PSEB)
December 31, 2021 - July 17, 2025Launched and managed digital campaigns to promote Pakistan’s IT exports on global platforms. Designed social graphics, newsletters, and branding material for internal and external communications. Analyzed content performance and improved site performance by 15% using analytics.
Digital Media Lead at Nexus Ideas – Real Estate Marketing
December 31, 2020 - July 17, 2025Directed digital media design strategy for real estate campaigns across social and print. Produced high-conversion brochures, social ads, and brand kits in collaboration with sales.
Content Analyst & Researcher at S&P Global Market Intelligence
December 31, 2019 - July 17, 2025Managed editorial content workflows and delivered quality control for finance-based reports. Conducted workshops on professional communication and ethical data use.
Senior Sales Manager at i2D Technologies
January 1, 2012 - PresentClosed B2B marketing deals and mentored sales teams.
Sales Manager at KK Power Intl.
January 1, 2012 - PresentOversaw hardware sales with 80% conversion rate.
Marketing Assistant at Systecnic Solutions (Dubai)
January 1, 2012 - PresentDeveloped marketing collateral and assisted sales teams.
Marketing Intern at Pepsi Beverages Co.
January 1, 2012 - PresentSupported regional market research and competitor analysis.
Education
MS at SZABIST - Islamabad
January 1, 2012 - December 31, 2014BBA at Comsats - Islamabad
January 1, 2008 - December 31, 2012MS at SZABIST - Islamabad
January 1, 2012 - December 31, 2014BBA at Comsats - Islamabad
January 1, 2008 - December 31, 2012MS at SZABIST - Islamabad
January 1, 2012 - December 31, 2014BBA at Comsats - Islamabad
January 1, 2008 - December 31, 2012MS – Marketing at SZABIST – Islamabad
January 1, 2014 - December 31, 2014BBA – Marketing at Comsats – Islamabad
January 1, 2012 - December 31, 2012Qualifications
Mastering Digital Marketing – LinkedIn
January 1, 2021 - December 31, 2021Social Media Strategy & Optimization – LinkedIn
January 1, 2021 - December 31, 2021Become a Graphic Designer – LinkedIn
January 1, 2021 - December 31, 2021Google Ads Essential Training – LinkedIn
January 1, 2021 - December 31, 2021Vlogging for Business – LinkedIn
January 1, 2021 - December 31, 2021Freelancing Foundations – LinkedIn
January 1, 2021 - December 31, 2021Learning Personal Branding – LinkedIn
January 1, 2021 - December 31, 2021Mastering Digital Marketing – LinkedIn
January 1, 2021 - December 31, 2021Social Media Strategy & Optimization – LinkedIn
January 1, 2021 - December 31, 2021Become a Graphic Designer – LinkedIn
January 1, 2021 - December 31, 2021Google Ads Essential Training – LinkedIn
January 1, 2021 - December 31, 2021Vlogging for Business – LinkedIn
January 1, 2021 - December 31, 2021Freelancing Foundations – LinkedIn
January 1, 2021 - December 31, 2021Learning Personal Branding – LinkedIn
January 1, 2021 - December 31, 2021Mastering Digital Marketing
January 1, 2021 - December 31, 2021Social Media Strategy & Optimization
January 1, 2021 - December 31, 2021Become a Graphic Designer
January 1, 2021 - December 31, 2021Google Ads Essential Training
January 1, 2021 - December 31, 2021Vlogging for Business
January 1, 2021 - December 31, 2021Freelancing Foundations
January 1, 2021 - December 31, 2021Learning Personal Branding
January 1, 2021 - December 31, 2021Mastering Digital Marketing – LinkedIn
January 11, 2030 - July 17, 2025Social Media Optimization Strategy – LinkedIn
January 11, 2030 - July 17, 2025Become a Graphic Designer – LinkedIn
January 11, 2030 - July 17, 2025Google Ads Essential Training – LinkedIn
January 11, 2030 - July 17, 2025Vlogging for Business – LinkedIn
January 11, 2030 - July 17, 2025Freelancing Foundations – LinkedIn
January 11, 2030 - July 17, 2025Learning Personal Branding – LinkedIn
January 11, 2030 - July 17, 2025Industry Experience
Professional Services, Telecommunications, Financial Services, Real Estate & Construction, Consumer Goods, Media & Entertainment, Software & Internet, Education, Retail, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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