I’m an art director and brand designer with over eight years of experience across both agency and independent practice, specialising in brand storytelling, creative strategy, visual communications, and campaign development. Throughout my career, I’ve had the opportunity to work with global and regional brands including Google, LEGO, UNIQLO, the Singapore Tourism Board, and the National Arts Council Singapore, translating strategic objectives into thoughtful brand experiences across digital, print, and physical touchpoints. Whether you’re looking to build a brand from the ground up, refresh your visual identity, develop social media strategies, or create compelling marketing campaigns, I’m here to help. I enjoy collaborating closely with clients to bring ideas to life through thoughtful, impactful design. If you have a project in mind, I’d love to hear about it and explore how we can work together.

Macabelle Chan

I’m an art director and brand designer with over eight years of experience across both agency and independent practice, specialising in brand storytelling, creative strategy, visual communications, and campaign development. Throughout my career, I’ve had the opportunity to work with global and regional brands including Google, LEGO, UNIQLO, the Singapore Tourism Board, and the National Arts Council Singapore, translating strategic objectives into thoughtful brand experiences across digital, print, and physical touchpoints. Whether you’re looking to build a brand from the ground up, refresh your visual identity, develop social media strategies, or create compelling marketing campaigns, I’m here to help. I enjoy collaborating closely with clients to bring ideas to life through thoughtful, impactful design. If you have a project in mind, I’d love to hear about it and explore how we can work together.

Available to hire

I’m an art director and brand designer with over eight years of experience across both agency and independent practice, specialising in brand storytelling, creative strategy, visual communications, and campaign development. Throughout my career, I’ve had the opportunity to work with global and regional brands including Google, LEGO, UNIQLO, the Singapore Tourism Board, and the National Arts Council Singapore, translating strategic objectives into thoughtful brand experiences across digital, print, and physical touchpoints.

Whether you’re looking to build a brand from the ground up, refresh your visual identity, develop social media strategies, or create compelling marketing campaigns, I’m here to help. I enjoy collaborating closely with clients to bring ideas to life through thoughtful, impactful design.

If you have a project in mind, I’d love to hear about it and explore how we can work together.

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Language

English
Fluent
Chinese
Advanced
Korean
Intermediate

Work Experience

Art Director at Ogilvy Singapore
January 1, 2025 - Present
Conceptualised and designed social-led campaigns for major clients including OCBC Bank and AIA Singapore. Collaborated closely with cross-functional teams to deliver visually engaging and strategically aligned content that strengthened brand presence and audience engagement.
Junior Art Director at Tate Anzur Singapore
January 1, 2020 - January 1, 2024
Led creative execution across integrated communications, brand strategies and identity design, while upholding visual excellence and guiding junior members within the team. Notable projects include Google, National Arts Council, Singapore Biennale, Singapore Night Festival, Singapore Tourism Board, United International Pictures and more.
Marketing and Creative Representative at Top Middle Base Pte Ltd
January 1, 2019 - January 1, 2020
Led overall marketing strategies for brands including Oo La Lab, nenä, Space, and Allsense. Developed campaign concepts, produced social media content, managed websites, and wrote blog articles to boost brand awareness and strengthen brand positioning.
Art Director and Brand Designer at Independent Studio
January 1, 2017 - Present
Led and directed creative projects, helping brands with visual solutions across branding, strategy, and creative direction. Managed the full creative process from conceptualisation through to final production. Collaborated with leading institutions including the National Arts Council, Embassy of Korea in Singapore, and Asian Film Awards Academy.

Education

Bachelor of Communication Studies (Honours) at Nanyang Technological University, Singapore
January 1, 2017 - January 1, 2021
Diploma in Hotel & Leisure Facilities Management (Merit) at Singapore Polytechnic
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment