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I am a strategic and forward-thinking business and marketing leader with over 20 years of experience driving brand growth through business development, sales, content design, and team leadership. I excel at shaping brand identities, overseeing integrated marketing campaigns, and developing messaging strategies that strengthen market positioning. I turn marketing insights into compelling content, digital experiences, and promotional initiatives that expand visibility and customer value. Outside of work, I pursue scuba instruction, martial arts, and environmental stewardship, which fuel my creativity, discipline, and collaborative approach.…I am a strategic and forward-thinking business and marketing leader with over 20 years of experience driving brand growth through business development, sales, content design, and team leadership. I excel at shaping brand identities, overseeing integrated marketing campaigns, and developing messaging strategies that strengthen market positioning. I turn marketing insights into compelling content, digital experiences, and promotional initiatives that expand visibility and customer value. Outside of work, I pursue scuba instruction, martial arts, and environmental stewardship, which fuel my creativity, discipline, and collaborative approach.

Maca Perkins

Brand Designer, Content Creator, Video Editor, +2

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I am a strategic and forward-thinking business and marketing leader with over 20 years of experience driving brand growth through business development, sales, content design, and team leadership. I excel at shaping brand identities, overseeing integrated marketing campaigns, and developing messaging strategies that strengthen market positioning. I turn marketing insights into compelling content, digital experiences, and promotional initiatives that expand visibility and customer value. Outside of work, I pursue scuba instruction, martial arts, and environmental stewardship, which fuel my creativity, discipline, and collaborative approach.…I am a strategic and forward-thinking business and marketing leader with over 20 years of experience driving brand growth through business development, sales, content design, and team leadership. I excel at shaping brand identities, overseeing integrated marketing campaigns, and developing messaging strategies that strengthen market positioning. I turn marketing insights into compelling content, digital experiences, and promotional initiatives that expand visibility and customer value. Outside of work, I pursue scuba instruction, martial arts, and environmental stewardship, which fuel my creativity, discipline, and collaborative approach.

Available to hire

I am a strategic and forward-thinking business and marketing leader with over 20 years of experience driving brand growth through business development, sales, content design, and team leadership. I excel at shaping brand identities, overseeing integrated marketing campaigns, and developing messaging strategies that strengthen market positioning.

I turn marketing insights into compelling content, digital experiences, and promotional initiatives that expand visibility and customer value. Outside of work, I pursue scuba instruction, martial arts, and environmental stewardship, which fuel my creativity, discipline, and collaborative approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Co-Owner at Kung Fu Divers

January 1, 2024 - Present

Co-ownership role coordinating business development, marketing, and operations. Generate new opportunities through outreach, guide prospective divers through certification pathways, schedule courses, and assign instructors. Develop marketing initiatives (email campaigns, market research, digital content, branded collateral) and manage website updates to boost audience engagement and enrollments. Produce promotional media as photographer, videographer, and editor. Instruct PADI Recreational Scuba Certification programs. Launch new ecology and marine biology specialties, including PADI Marine Ecology & Behavior. Partner with REEF.org to teach Fish ID and organize survey dives for groups.

Marketing & Customer Success Specialist at Career Highways

April 1, 2023 - May 1, 2025

Produced email campaigns, digital content, and social media initiatives to communicate the organization’s value proposition to educators, government agencies, nonprofit organizations, and corporate partners. Conducted market research and prospect analysis to identify opportunities, then built relationships through mid-funnel engagement to prepare leads for sales. Guided customer onboarding, resolved platform issues, and assisted organizations with software integration. Collaborated with the CEO and development leadership to improve operational workflows, contribute to process automation, and document internal procedures.

Business Operations & Special Projects Manager at Chainifi

December 1, 2022 - December 1, 2023

Directed operational coordination for internal SaaS resources, maintained centralized documentation libraries, and managed project roadmaps and planning materials supporting product development. Drafted training and onboarding materials for customers, carriers, and vendors, plus internal policies and system inventories. Led “Business of Business” initiatives by designing repeatable workflows, operational frameworks, and scalable organizational systems.

Marketing Operations Manager at p3rceive LLC

August 1, 2019 - December 1, 2022

Joined as the first employee to transform an early-stage MVP into the p3rceive 2.0 platform. Defined ideal customer profiles, established formal sales methodologies, and shaped brand positioning. Administered CRM systems, marketing automation, and reporting platforms to manage lead generation and pipeline tracking. Built marketing and sales workflows to support campaign execution, lead tracking, and business development. Generated performance reports and provided insights to guide product development and campaign adjustments.

Owner at macanavas.com

May 1, 2018 - September 1, 2021

Provided brand development and consulting services for clients including Rode Bros Fine Hardwood Floors, p3rceive, Richardson Seating, and Amie Shimmel-Handa Acupuncture. Created customized marketing strategies, produced digital content and campaign collateral, and developed messaging frameworks to engage audiences and generate leads. Built client websites and monitored SEO performance using Google Analytics to identify opportunities.

Marketing Director at Rode Brothers Fine Hardwood Floors

July 1, 2015 - August 1, 2017

Developed a marketing strategy targeting architects, interior designers, and builders, resulting in 70+ presentations within 18 months and $2.8M in Chicago market revenue in 2016 on a $70K marketing budget. Represented the company at ICFF NYC, ICFF Miami, and BDNYC, generating 150+ qualified prospects and increasing brand recognition among design professionals. Guided marketing and sales teams in New York, Miami, and Los Angeles with campaign insights and market intelligence, expanding the professional design network across markets.

Studio Manager, Portrait Consultant at Wancket Studios

August 1, 2003 - July 1, 2008

Managed the full client engagement lifecycle from inquiry to portrait delivery, converting inbound calls into booked sessions. Coordinated studio operations and production workflows across photography, editing, printing, and fulfillment. Planned advertising and promotional initiatives across print, online, electronic media, and direct mail to increase studio visibility and bookings.