I’m a senior brand designer with extensive experience translating concepts into cohesive visual identities and digital products. I specialize in leading projects from brief to final delivery, defining design systems, and ensuring brand consistency across platforms.
I blend aesthetics with strategic thinking and practical organization to deliver clear, engaging, and functional visual experiences across print and digital media.
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Developed a wide range of infographics, including maps, charts, quotes, color palettes, and reference sheets for LoveToKnow.com and WordFinder. Topics spanned health and wellness, pets, family, plants, wine, and word games. Each piece followed the product’s evolving visual guidelines, which I helped shape and refine as new needs emerged.
Created illustrations and visual assets for the homepage and error pages of Word List Finder. Designed infographic templates to guide future content creation, establishing a cohesive visual foundation for the brand.
A graphic restyling for YourDictionary, focused on updating the visual language of web articles and social media content. The redesign introduced a new color palette, graphic language, and flexible templates to ensure brand coherence across platforms while enhancing visual clarity and accessibility.
Created brand-defining illustrations and visual compositions for the homepage and error pages of Crossword Helper. These assets established the foundation for the brand’s graphic language, serving as a visual reference for future blog infographics and content.
farecrumbs is a conceptual project currently in progress. It explores a tool designed to uncover hidden patterns in airline pricing algorithms, paired with a calm, minimal brand identity inspired by the idea of “decoded justice.”
I developed the visual identity and am now managing the MVP phase, coordinating with the UX designer to bring the concept into its first working version.
A user-centered redesign for the Tune music app, focusing on improving music discovery and personalization. The project involved conducting user research, synthesizing insights, and developing the “Fine-Tuning” feature, a button and hub that empower users to refine algorithmic recommendations interactively. The design balances simplicity for casual users with advanced functionality, showcasing my ability to translate research into actionable UX solutions.
An iterative, user-centered design process for AdaptEat, a recipe app that personalizes dishes based on dietary needs and nutritional goals. The project involved a competitive benchmark, sketching, wireflows, a mood board, and low and high-fidelity prototypes, refined through an iteration phase based on feedback. Finally, I created a Design System to ensure a consistent and scalable UI. This project showcases my ability to balance research, usability, and aesthetics through a structured yet flexible design process.
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