I’m a senior brand designer with extensive experience translating concepts into cohesive visual identities and digital products. I specialize in leading projects from brief to final delivery, defining design systems, and ensuring brand consistency across platforms. I blend aesthetics with strategic thinking and practical organization to deliver clear, engaging, and functional visual experiences across print and digital media.

Macarena San Martín D.

I’m a senior brand designer with extensive experience translating concepts into cohesive visual identities and digital products. I specialize in leading projects from brief to final delivery, defining design systems, and ensuring brand consistency across platforms. I blend aesthetics with strategic thinking and practical organization to deliver clear, engaging, and functional visual experiences across print and digital media.

Available to hire

I’m a senior brand designer with extensive experience translating concepts into cohesive visual identities and digital products. I specialize in leading projects from brief to final delivery, defining design systems, and ensuring brand consistency across platforms.

I blend aesthetics with strategic thinking and practical organization to deliver clear, engaging, and functional visual experiences across print and digital media.

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Work Experience

Senior Brand Designer at LoveToKnow Media
January 1, 2024 - October 20, 2025
Led the creation and development of cohesive visual systems across multiple online platforms, ensuring brand identity consistency and interface design. Defined design guidelines and led end-to-end design projects from concept to final delivery across print and digital media.
Independent Brand & Visual Designer at Self-employed
January 1, 2007 - Present
Independent Brand & Visual Designer translating concepts into cohesive visual identities and digital products for clients, leading projects from concept to final delivery and maintaining brand consistency across touchpoints.

Education

UI Design Foundation at All Women
January 1, 2025 - October 20, 2025
User Experience Design at RM IT University
January 1, 2024 - October 20, 2025
Bachelor in Comprehensive Design at Universidad Catolica de Chile
January 1, 2006 - October 20, 2025

Qualifications

FH Scholarship
January 11, 2030 - October 20, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper Infographics

    Developed a wide range of infographics, including maps, charts, quotes, color palettes, and reference sheets for LoveToKnow.com and WordFinder. Topics spanned health and wellness, pets, family, plants, wine, and word games. Each piece followed the product’s evolving visual guidelines, which I helped shape and refine as new needs emerged.

    paper YourDictionary

    A graphic restyling for YourDictionary, focused on updating the visual language of web articles and social media content. The redesign introduced a new color palette, graphic language, and flexible templates to ensure brand coherence across platforms while enhancing visual clarity and accessibility.

    paper Crossword Helper

    Created brand-defining illustrations and visual compositions for the homepage and error pages of Crossword Helper. These assets established the foundation for the brand’s graphic language, serving as a visual reference for future blog infographics and content.

    paper farecrumbs

    farecrumbs is a conceptual project currently in progress. It explores a tool designed to uncover hidden patterns in airline pricing algorithms, paired with a calm, minimal brand identity inspired by the idea of “decoded justice.”

    I developed the visual identity and am now managing the MVP phase, coordinating with the UX designer to bring the concept into its first working version.

    https://www.twine.net/signin

    paper Tune UX Case Study

    A user-centered redesign for the Tune music app, focusing on improving music discovery and personalization. The project involved conducting user research, synthesizing insights, and developing the “Fine-Tuning” feature, a button and hub that empower users to refine algorithmic recommendations interactively. The design balances simplicity for casual users with advanced functionality, showcasing my ability to translate research into actionable UX solutions.

    paper AdaptEat UI Case Study

    An iterative, user-centered design process for AdaptEat, a recipe app that personalizes dishes based on dietary needs and nutritional goals. The project involved a competitive benchmark, sketching, wireflows, a mood board, and low and high-fidelity prototypes, refined through an iteration phase based on feedback. Finally, I created a Design System to ensure a consistent and scalable UI. This project showcases my ability to balance research, usability, and aesthetics through a structured yet flexible design process.