Hi, I'm Dmitri Macupa, a creative-led, data-driven growth partner passionate about turning ideas into revenue. I blend motion-rich design, AI-enabled content strategy, and disciplined project leadership to help SaaS and enterprise teams convert attention into ARR. Throughout my career, I've supported startups raise over $120M and driven significant lead growth and sales enhancements at RELAYTO AI. I specialize in crafting interactive, engaging content that shortens sales cycles and increases deal sizes. I also focus on automating processes to boost team productivity, launching new content platforms, and mentoring junior designers to elevate visual standards across organizations. I'm always eager to connect and explore how design and AI can drive business growth.

DMITRI MACUPA

Hi, I'm Dmitri Macupa, a creative-led, data-driven growth partner passionate about turning ideas into revenue. I blend motion-rich design, AI-enabled content strategy, and disciplined project leadership to help SaaS and enterprise teams convert attention into ARR. Throughout my career, I've supported startups raise over $120M and driven significant lead growth and sales enhancements at RELAYTO AI. I specialize in crafting interactive, engaging content that shortens sales cycles and increases deal sizes. I also focus on automating processes to boost team productivity, launching new content platforms, and mentoring junior designers to elevate visual standards across organizations. I'm always eager to connect and explore how design and AI can drive business growth.

Available to hire

Hi, I’m Dmitri Macupa, a creative-led, data-driven growth partner passionate about turning ideas into revenue. I blend motion-rich design, AI-enabled content strategy, and disciplined project leadership to help SaaS and enterprise teams convert attention into ARR. Throughout my career, I’ve supported startups raise over $120M and driven significant lead growth and sales enhancements at RELAYTO AI.

I specialize in crafting interactive, engaging content that shortens sales cycles and increases deal sizes. I also focus on automating processes to boost team productivity, launching new content platforms, and mentoring junior designers to elevate visual standards across organizations. I’m always eager to connect and explore how design and AI can drive business growth.

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Experience Level

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Work Experience

Senior Designer & Growth Project Lead at RELAYTO AI – Document Experience Platform
June 30, 2025 - July 17, 2025
Directed cross-functional squads transforming static PDFs into interactive, AI-generated experiences, which tripled session time and increased deal sizes. Developed motion-rich sales decks, product tours, and demo assets widely adopted across GTM, resulting in a 22% reduction in sales cycle length. Automated repetitive design tasks using custom AI prompts and no-code RPA to reclaim 20% of team capacity for high-impact work. Launched a public template marketplace and refreshed the Webflow site to accelerate customer content creation and generate a new ARR revenue stream. Provided user-behavior insights to shape UX proposals driving product roadmap prioritization.
Growth & Content Designer (Freelance & Consulting, Part-time, project-based) at Freelance & Consulting
December 31, 2022 - July 17, 2025
Crafted investor stories that helped founders secure over $120M in funding across Seed to Series C rounds. Produced enterprise proposals securing a high-value innovation contract with a global automotive brand for an agency client. Established category leadership for AI and cybersecurity scale-ups by developing brand systems, motion graphics, and go-to-market collaterals. Built design systems and clickable UI prototypes that reduced engineering hand-off friction and increased sprint velocity by 30%. Mentored junior designers to elevate organizational visual standards.
Senior Designer at SUPERSIDE – Design-as-a-Service
January 31, 2020 - July 17, 2025
Delivered over 60 global enterprise projects with a 98% on-time delivery record and consistently received "Excellent" customer satisfaction ratings. Developed reusable template libraries that cut recurring design turnaround times by 40% for Marketing and Product teams. Championed scalable, secure, and brand-compliant design practices for high-profile clients such as Cisco and Airbus.

Education

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Qualifications

AI for Everyone
January 1, 2024 - December 31, 2024
Google Project Management Certificate
January 1, 2023 - December 31, 2023

Industry Experience

Software & Internet, Professional Services, Computers & Electronics