Madalena Ventura Crisóstomo
Available to hire
I’m a dynamic AI-powered marketing leader with over 8 years of experience across product marketing, digital strategy, and event management. I have successfully worked in healthcare, telecom, and technology sectors, driving measurable business growth and building scalable processes. As the founder of Mauhinity AI, I help wellness businesses streamline operations and scale sustainably using AI-driven systems.
I specialize in go-to-market strategy, marketing automation, AI agent development, and client-centric storytelling. I am known for leading cross-functional teams with impact and delivering high-quality, strategic marketing campaigns that align sales and customer success teams with product messaging and execution.
Experience Level
Language
English
Fluent
Spanish; Castilian
Intermediate
Portuguese
Fluent
Work Experience
CEO & Founder at Mauhinity AI
January 1, 2025 - PresentFounded an AI-powered consultancy to help wellness businesses such as yoga studios, holistic clinics, and fitness centers streamline operations and scale sustainably. Designed intelligent systems to automate bookings, follow-ups, and client interactions, enabling business owners to focus on their practice. Developed AI agent frameworks and marketing strategies tailored to small and medium wellness businesses.
Events Marketing Manager at Inferredica
March 31, 2025 - August 27, 2025Founded an AI-powered consultancy to assist wellness businesses in streamlining operations and scaling sustainably. Designed smart systems to automate bookings and client follow-ups, enhancing client interactions and operational efficiency. Developed customized AI agent frameworks and marketing strategies for SMB wellness businesses.
Product Marketing Manager at Inferredica
January 31, 2025 - August 27, 2025Developed go-to-market strategies, case studies, and sales enablement materials. Collaborated closely with Sales, Customer Success, and Product teams to align messaging and execution. Planned and executed strategic campaigns to attract new leads from targeted ideal customer profiles (ICPs).
Product & Digital Marketing Manager at Roche Diagnostics
June 30, 2022 - August 27, 2025Managed digital campaigns, automation, and product launches in the diagnostics healthcare sector. Drove adoption of digital analytics products supporting healthcare providers. Supported strategic projects in customer experience and digital transformation.
B2B Product Marketing Specialist at NOS S GPS
April 30, 2020 - August 27, 2025Designed pricing strategies and go-to-market plans for broadband offers. Delivered ATL and BTL campaigns and developed targeted B2B acquisition strategies. Partnered with Sales to provide tools and campaigns that increased conversion.
Corporate Communications Officer at NOS S GPS
March 31, 2018 - August 27, 2025Launched internal engagement campaigns to boost employee satisfaction. Developed strategic media and events communication plans aligned with the CEO for 2018.
Product Marketing Manager at Infermedica
March 1, 2025 - PresentLed go-to-market and product marketing efforts for AI-powered health diagnostics. Created case studies, messaging, and enablement materials; collaborated with Sales, Customer Success, and Product teams to align strategy and execution for remote, hybrid environments.
Product & Digital Marketing Manager at Roche Diagnostics
June 1, 2022 - September 10, 2025Managed hybrid marketing programs for diagnostics, driven digital analytics adoption and product launches, and supported go-to-market and customer journey optimization in a complex health tech environment.
B2B Product Marketing Specialist at NOSSGPS
April 1, 2020 - September 10, 2025Designed pricing strategies and go-to-market plans for broadband offers, delivered ATL/BTL campaigns, and developed targeted B2B acquisition strategies in collaboration with Sales to improve conversion.
Corporate Communications Officer at NOSSGPS
March 1, 2018 - September 10, 2025Launched internal engagement campaigns, developed strategic media and events communications plans, and aligned with CEO to drive employee satisfaction.
Audit Assistant at Baker Tilly Portugal
August 1, 2015 - September 10, 2025Audited clients across construction, renewable energy, telecoms, and tech sectors; ensured compliance and consistency of multi-industry financial reporting.
Product Marketing Manager at Infermedica
March 1, 2025 - PresentDeveloped go-to-market strategies, case studies, and sales enablement materials. Collaborated with Sales, Customer Success, and Product teams to align messaging and execution. Planned and executed strategic campaigns to attract new leads from targeted ICPs.
Product & Digital Marketing Manager at Roche Diagnostics
January 1, 2025 - September 10, 2025Drove adoption of digital analytics products to support healthcare providers. Supported strategic projects in customer experience and digital transformation.
B2B Product Marketing Specialist at NOS SGPS
June 1, 2022 - September 10, 2025Designed pricing strategy and go-to-market plans for broadband offers. Delivered ATL/BTL campaigns and developed targeted B2B acquisition strategies. Partnered with Sales to provide tools and campaigns that increased conversion.
B2B Product Marketing Specialist at NOS SGPS
April 1, 2020 - September 10, 2025Designed pricing strategy and go-to-market plans for broadband offers. Delivered ATL/BTL campaigns and developed targeted B2B acquisition strategies. Partnered with Sales to provide tools and campaigns that increased conversion.
Corporate Communications Officer at NOS SGPS
March 1, 2018 - September 10, 2025Launched internal engagement campaigns to boost employee satisfaction; developed strategic media and events communications plan for 2018, aligning with CEO.
Audit Assistant at Baker Tilly Portugal
August 1, 2015 - September 10, 2025Audited clients across construction, renewable energy, telecom, and tech sectors. Ensured compliance and consistency of financial reporting for multi-industry clients.
Education
Postgraduate in Healthcare Management at Nova School of Business and Economics
January 1, 2021 - December 31, 2022Digital Marketing at EDIT - Disruptive Digital Education
January 1, 2020 - December 31, 2020Master’s in Strategy, Entrepreneurship and Strategic Marketing at CATÓLICA Lisbon Business School
January 1, 2015 - December 31, 2017Bachelor’s in Business Administration at SCTE Business School – University Institute of Lisbon
January 1, 2011 - December 31, 2014Postgraduate in Health Care Management at Nova School of Business and Economics
January 1, 2021 - January 1, 2022Master of Science in Strategy, Entrepreneurship and Strategic Marketing at Católica Lisbon School of Business & Economics
January 1, 2015 - January 1, 2017Bachelor’s in Business Administration at SCTE Business School – University Institute of Lisbon
January 1, 2011 - January 1, 2014Postgraduate in Health Care Management at Nova School of Business and Economics
January 1, 2021 - January 1, 2022Master’s in Strategy, Entrepreneurship and Strategic Marketing at Cathólica Lisbon School of Business & Economics
January 1, 2015 - January 1, 2017Bachelor’s in Business Administration at ISCTE Business School, University Institute of Lisbon
January 1, 2011 - January 1, 2014Qualifications
AI Agents Building Sessions in n8n DAIR.AI
January 1, 2025 - August 27, 2025Make Basics & Fundamentals
January 1, 2025 - August 27, 2025Integrative Health Coach
January 1, 2023 - August 27, 2025AI Agents Building Sessions
January 11, 2030 - September 10, 2025Make Basics & Fundamentals
January 1, 2025 - September 10, 2025Integrative Health Coach Certification
January 1, 2023 - September 10, 2025Industry Experience
Healthcare, Telecommunications, Software & Internet, Professional Services, Media & Entertainment
Experience Level
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